nike
Nike has partnered with massage accessories manufacturer Hyperice to launch a new generation of sneakers. This collection, called Nike x Hyperice, allows for a full foot massage and is mainly aimed at athletes.
This technology involves the use of a Normatec air chamber system. Gas and heating elements are used inside the components. The inflatable chamber raises the temperature and adheres to the wearer's feet and ankles.
The sneaker uses a battery built into the sole of the shoe, which can be charged via a USB Type-C connector. Four buttons are installed near the heel to control the massage mode and adjust the temperature of the heating element.
Now that the Nike x Hyperice series is being tested by basketball players, the company wants to collect as much feedback as possible from athletes on the shoes. If everything goes according to plan, mass production of sneakers will begin after that. The approximate cost of novelty has not yet been determined.