The college entrance examination has been made into a big deal of more than 100 million!
The 2024 college entrance examination has been successfully concluded on June 9, and according to the data of the Ministry of Education, the number of people taking the college entrance examination in mainland China this year has reached 13.42 million, a record high! At present, it has entered the end of June, and the biggest job after the college entrance examination: filling in the volunteer will also be officially opened. But you know what? It was this ordinary link that gave birth to a big business of more than 100 million!
In recent years, a profession called "college entrance examination volunteer filler/planner" has sprung up and has been warmly sought after by a large number of parents, although the service cost is often thousands, but it cannot stop the enthusiasm of Chinese parents. According to iiMedia Consulting data, the market size of the voluntary payment for the college entrance examination in mainland China in 2023 has reached 950 million, an increase of more than 7 times compared with 2016! At present, the number of registered companies related to the industry has exceeded 1,400! These numbers will grow significantly in the foreseeable future.
However, it is the Internet celebrity "Zhang Xuefeng" who really turns the "college entrance examination volunteer" into a big business, who has attracted a large number of audiences through live broadcasts, and is trusted by his "upright and reliable" image in the eyes of parents. He also repeatedly broke out golden sentences such as "590 points in science, you must regret studying journalism", "the child will knock him out when he reports the news", which also caused some university professors of related majors to debate with him in person. But such controversies do not hide his commercial success in the slightest.
On June 6 this year, the education group he works for sold out the company's application service until 2026 within 3 hours, and it costs as much as 20,000 yuan to buy such a service! He also revealed at a briefing that he now has three companies, the first of which will be listed immediately, and he will be able to earn hundreds of millions of dollars after being listed, hundreds of thousands of dollars a year from writing books, and millions from lecturing......
The popularity of the "Gao Bao Division" and "Gao Bao" services has stimulated heated discussions among netizens!
Many people think that such practitioners are selling anxiety to the society and grasping the anxiety of parents under the fierce college entrance examination; Some netizens also criticized this traffic phenomenon, thinking that it is very inappropriate to use the "college entrance examination" as a topic to win traffic; But more netizens pointed out that such a "high standard" charge is really unreasonable......
The author believes that the market economy has its objective law, and where there is demand, there is supply, and the two together constitute the connotation of the market; As for the price of goods and services, it is a dynamic equilibrium reached by buyers and sellers, which will change with the change of supply and demand! Although the price of such an "overreported service" seems to be a bit "inflated", this is ultimately driven by hot market demand, and it is really difficult to accuse the company of "price gouging".
However, among the comments of thousands of netizens, what shocked me the most was the discussion about "involution"!
Some netizens believe that the high degree of "involution" in our society is the root cause of parents' anxiety, and it is also the nutrient for the huge "high-report" market! From the "unfinished homework" when he was a student, to the "unfinished class" after work, and then to the "unfinished heart" in his children's studies after starting a family...... It seems that we are in a huge "arena" all our lives, and we must always be in a state of tension and not let up in the slightest! In the environment of "involution", our spirit is always under high pressure and our sense of happiness is not strong.
It is true that this is an objective phenomenon, and it is also an excellent excuse used by the "haters of the country" to attack our country!
But in fact, the state does not want us to roll, but because of the profound changes of the times, we must roll!
This profound change of the times is "economic globalization", in which the factors of production can be circulated around the world and the industrial chain will be relocated to the appropriate countries and regions. Our workers, white-collar workers, our factories, enterprises are actually competing with the world, our country's industrialization started late, did not catch up with the development dividends brought by the first two industrial revolutions, in the case of no capital, two no technology, we can only rely on the competitiveness formed by a huge population base to participate in global competition, we Chinese can only suffer more than India, Southeast Asia and other countries and regions with similar national conditions as us in order to defeat them in the competition! Only after they are killed can we rely on the primary manufacturing industry to start and gradually develop a perfect industrial system.
Today, although our industry has moved towards a comprehensive transformation and upgrading, our mid-to-high-end manufacturing industry has also been proud of the world! However, we still cannot stop and breathe, because after all, we have not yet entered the ranks of developed countries, and in the global competition, we still have to rely on the strong competitiveness of "rolling" out to open up the market and attract investment.
However, this state of "involution" will not last!
In the second half of the last century, Japan was "rolled" in the front, turning Japan into the world's second largest economy after the United States. But the high level of internal friction in society finally came to an end with the bursting of the real estate bubble in Japan! The Japanese "rolled" and began to choose to lie flat, and thus the "Heisei waste wood" known as the Beat Generation appeared. Nowadays, there is also a large-scale phenomenon of "lying flat" in South Koreans who are "rolled" to death, and we see that more than half of the young people in this country say they want to emigrate, and the country's total fertility rate has plummeted to 0.72!
"Lying flat" after "crazy involution" has become an inevitable phenomenon, but are we now at the time when we can lie flat?
In 1995, Japan's per capita GDP reached $44,000, and in 2022, South Korea's per capita GDP reached $32,200! By the time the Japanese and Koreans began to lie flat, they had become developed countries, and generous social welfare policies had been developed to ensure that they would not end up on the streets even if they did not work hard. In 2023, our per capita GDP will be 12,700 US dollars, which is still a certain distance from the threshold of entering developed countries, which also means that we cannot "lie flat" at the moment, and we must continue to fight with high intensity.
But again, the country doesn't want to look at the people's rolls!
This is like a mother in a family, looking at her children who work hard from morning to night and do not get enough rest, she absolutely does not want to see her children live so hard, she also wants her children to live an easy life like the children in the neighborhood; But there is no way, although the mother feels sorry for the child, she has to think about the whole family after all! There is no way, the foundation of this family is not thick enough, and the children still need to work hard to consolidate the family foundation. When the family is as wealthy as the neighbors, the mother will immediately stop the children to rest, and she will compensate them for their hard and selfless dedication to the family over the years......
What do you think about this? Welcome to leave a message in the comment area to share!