Recently, with the announcement of the results of the college entrance examination across the country, a video has also become popular on the Internet - the parents in the picture have not been happy for their children who have scored more than 600 points for a long time, and the conversation has changed, "If you take the test with two more points, you will be able to apply for volunteers." The 713,000 likes and 51,000 comments expressed the resonance of the candidate's family: fill in a good volunteer and go to a good university.
Screenshot source: Douyin netizen "嘞是唐嬢嬢"
Not only did the news of "Zhang Xuefeng's live broadcast sell the college entrance examination voluntary filling package" quickly rushed to the hot search, but also the advertisements for the college entrance examination volunteer filling can be seen everywhere next to the school and on the side of the road. Some institutions have issued a consultation offer of tens of thousands of yuan, and many parents are eager to rush to it.
Many netizens can't help but ask: Can the "high-priced" voluntary filling consultation really help candidates plan for the future? To this end, the reporter applied for the position of consultant in an institution as a job seeker to gain an in-depth understanding of the industry, and invited the lawyer to talk to everyone about how to keep their eyes open when volunteering to fill in.
【Market】Under the rigid demand, the college entrance examination volunteer planning into a "hot business"
Big data accurately matches and helps children choose the most suitable professional ...... Through Internet searches, the reporter found that before and after the college entrance examination scores, some merchants were selling goods such as "college entrance examination voluntary filling cards" worth hundreds of yuan. Many institutions have also launched personalized services for voluntary filling in the college entrance examination, and the consultation price ranges from a few hundred yuan to tens of thousands of yuan depending on the service item.
Search for apps related to college entrance examination volunteering in the app store.
In the face of demand, some parents choose to hug the thighs of the college entrance examination volunteer planners.
"If you don't have enough capacity to make a choice, it's okay to get help by paying a certain price." Netizen "SKY" believes that consultation is a shortcut to quickly sift through information, and any shortcut will not be free. If finding a suitable institution can help the candidate's family make up for the information gap, it is also worth the money. Netizens "embellish your thoughts" also believe that "there is a market if there is a need, it is worth it to use money to take a few detours, the university is a platform, which needs to be considered comprehensively, and a good choice will be the icing on the cake for your own efforts." ”
However, there are also parents who disagree, netizen "Waiting for you at the intersection 365" believes that the information of colleges and universities is not the exclusive resource of the institution, and it is publicly available, "My child's college entrance examination, I started to study half a year in advance, horizontal comparison, vertical comparison, and made N multiple tables." Not only the schools, but also the policies."
The consulting package launched by Zhang Xuefeng's team has been sold out in many places, and even the 2026 course has been sold out.
According to iiMedia Consulting research data, the scale of the mainland college entrance examination voluntary filling market in 2023 will be about 950 million yuan, 7.3 times that of 2016. The college entrance examination voluntary filling service industry is stepping into a "red sea". For example, the "Fengxue Weilai" founded by Zhang Xuefeng, a famous teacher for postgraduate entrance examinations, although the price of its college entrance examination voluntary filling service is as high as tens of thousands of yuan, the enthusiasm of parents to sign up is still undiminished. The 2024 class of volunteers, whose price is 11,999 yuan, has been sold out in most areas.
"Now more parents are aware of the importance of their children's college entrance examination volunteers, and hope to help their children choose more suitable majors and schools through professional planning, so as to lay a good foundation for their children's future learning and career development." Zhang Yilu, a lawyer at Beijing Guantao Zhongmao (Zhengzhou) Law Firm, said that the college entrance examination voluntary filling market aims at this demand, and to a certain extent, provides more choices and convenience for candidates and parents.
【Question】College Entrance Examination Volunteer Planners fall into the "quick" circle
Open a recruitment app and search for "college entrance examination planning consulting" and find that becoming a college entrance examination volunteer planner is so simple: there is no limit to academic qualifications, technical secondary school or above; Experience is not limited, there is a unified speech, and the opposite is read; As long as you can use a computer and know a little about sales, "Xiaobai" can work within a week, and the fastest is three days and two nights......
In a recruitment software, the standards for volunteering lecturers for the college entrance examination are mostly not limited to academic qualifications and experience, and the work form of online anchors is taken.
Subsequently, the reporter also inquired about the actual faculty of a certain institution as a job seeker, and the other party told him that he needed to have relevant consulting experience, but the inexperienced "little white" could also quickly get on the job through systematic training.
After learning about a number of institutions, the reporter learned that the daily work of a college entrance examination volunteer planner is as described below - register students, guide students to do personality tests before issuing scores, and then comprehensively evaluate interests, scores, family situations, etc., and come up with a preliminary pre-selection plan; After the score is released, it will be adjusted according to the actual score, and the final volunteer will be determined according to the idea of rushing, stability and protection.
"It's not easy to hold the thighs of the college entrance examination volunteer planners, 4,000 for 20 minutes, and nearly 20,000 for a consultation class. The money was collected, and the volunteer applied, but the child was not admitted as he wished. Zhang Yilu told reporters that such cases happen every year. Many parents come to consult again, but they are either told to change people or eat "closed-door soup".
"Grasping psychology + stimulating anxiety + time difference is the usual routine of many college entrance examination volunteer planners." Zhang Yilu told reporters that the "high price" bought the "high report", and the teachers behind it do not necessarily have many "high skills".
The Ministry of Education issued an official document.
Zhang Yilu said, "The official website of the Ministry of Education issued a special document to remind candidates and parents to be wary of the trap of 'high-priced tutoring', and made it clear that the relevant departments have never issued professional qualification certificates such as 'college entrance examination volunteer planners'."
【Suggestion】You can refer to the advice of a consultant, but you can't be a "leek"
"Due to the change of the voluntary filling mode, it is difficult for candidates to 'suffer' in the scores, and the current difficulty lies more in how candidates combine their advantages and potential with future social needs." Zhang Changqiao, a senior partner and lawyer at Beijing Jingshi (Zhengzhou) Law Firm, said, "The most important thing in choosing a direction is to understand yourself. And understanding yourself is not something that can be done simply through a software and a consultation. ”
Who should I listen to? Zhang Changqiao believes that schools should pay more attention to career education, pay attention to cultivating students' interests, and guide students to make correct career choices; Secondly, parents should maintain rational judgment and choice of the current off-campus consulting institutions, and do not be easily fooled because of anxiety and become "leeks" that can be harvested by others.
"The consulting agency provides educational consulting services, providing professional advice and guidance to customers." Zhang Yilu told reporters that from the perspective of legal attributes, the relationship between the consulting company and the client is a civil contract, if the consulting company falsely advertises, such as exaggerating the services it provides, or claiming that there is false information such as internal databases, inducing parents to rely too much on the data of the consulting company, and eventually leading to the failure of the college entrance examination voluntary filling, there is false propaganda and consumer fraud, and we can protect our rights and interests through legal channels.
The "Sunshine Volunteer" information service system launched by the Ministry of Education is open to candidates.
"Now, there is not only a professional aptitude assessment in the official system, but also a psychological assessment module, which invites domestic authoritative psychological experts to conduct research and development, so that candidates can evaluate their interests, values, subject tendencies, etc." Zhang Yilu also reminded the majority of candidates that the Sunshine College Entrance Examination Platform of the Ministry of Education launched the "Sunshine Volunteer" information service system for the first time this year, which is open to tens of millions of candidates for free.
[Specification] "high-reporting" industries need "high" entry thresholds
"Only through internal improvement and external supervision can we gradually standardize the high-profile education consulting industry, improve service quality and professionalism, and meet the expectations and rights and interests of students and parents." Zhang Yilu believes that the "high-report" industry needs a "high" entry threshold.
Han Yujing, a full-time lawyer at Beijing Jingshi (Zhengzhou) Law Firm, also said that it is necessary to clearly set academic background or professional certification in the fields of education and psychological counseling as the basic conditions.
"It is also important for counseling agencies to disclose information about their services, fees, and qualifications of counselors, so that parents and students can fully understand and make their own choices." Han Yujing suggested that the industry can establish a customer evaluation system to evaluate and supervise the service quality of consultants. At the same time, strengthen the supervision of the college entrance examination consulting and planning industry, investigate and punish violations, and establish and improve the complaint handling mechanism to deal with parents' complaints and disputes in a timely manner to protect the rights and interests of consumers.
The process of filling in the college entrance examination is also an important step for candidates to understand themselves and plan for the future. (Dong Lei, Fan Hongye)