On June 26, Lonely Planet (Beijing) Culture Development Co., Ltd.'s WeChat public account "LonelyPlanet" announced that "Lonely Planet has closed its China office and ceased its publishing business in China; All of Lonely Planet's official social media accounts in China, including WeChat, Sina Weibo, Xiaohongshu, Zhihu, etc., have stopped updating. ”
According to the source, it is currently possible to purchase the previously published Lonely Planet Chinese books on multiple book trading platforms, but there will be no new Chinese guides for the time being, and the English version of the guides and readings will continue to be produced and can be found and purchased on www.lonelyplanet.com.
According to the WeChat official account "LonelyPlanet", "Lonely Planet has celebrated its 50th birthday, and the Lonely Planet China branch in Beijing's Dongcheng District has also been with you for 10 years. Since 2013, Lonely Planet has published more than 300 Chinese travel guides and travel books in China, selling millions of copies, inspiring and helping tens of millions of Chinese travelers get travel inspiration, make their own strategies, plan their own itineraries, learn more about destinations during travel, and embrace the vast and unknown. ”
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Previously, the Chinese edition of Lonely Planet magazine was discontinued in 2022.
On November 10, 2022, the WeChat public account "Lonely Planet Magazine" announced that "I regret that we have to announce a sad decision: the December 2022 issue will be the last issue of Lonely Planet Magazine China, and this magazine will officially cease publication next year." ”
According to the article, the Chinese edition of Lonely Planet magazine has gone through 125 issues since its inception in August 2012. In the decade since the London Olympics, we've seen the reopening of war-torn attractions, the growth of tourism driven by sporting events, the establishment of new art galleries and national parks, and the culmination of celebrations......
According to Lonely Planet's official Weibo on November 14, 2022, Lonely Planet magazine is a monthly magazine authorized by the Lonely Planet brand, produced and published by China Map Publishing House. Due to various reasons such as the expiration of the contract, the magazine will be discontinued in the country from 2023. The original "Lonely Planet Magazine" WeChat public account and Sina Weibo will also be completely separated from the LP brand. However, the Lonely Planet guide book will continue to be on sale, and the Lonely Planet brand will continue to operate in China.
Source: The Paper