Author: Gao Hao
After the rise of autonomous electric vehicles, joint ventures seem to have become the target of public criticism, as if everything is labeled as backward. The deliberately created opposites become a punching bag for some narrow-mindedness and paranoia.
Tearing off the labels of "joint venture is not intelligent" and "joint venture is not electric", and using a new map to find a new continent, the 159,800 starting price hunting light is Dongfeng Honda's new declaration to combat narrow-mindedness and paranoia.
Electric, but still a driver's car
On June 25, there was also "Hunting Light" that landed on the Huangpu River with Ultraman. A media member next to him even excitedly played a video with his son: "Do you know, Ultraman is here for the press conference, this is a veritable genuine version!" ”
Dongfeng Honda's definition of hunting light is "hunting coupe", in the current electric vehicle, hunting light is indeed unique enough, hunting car + GT design, trunk volume up to 506L, rear exhaust depth of 1.9 meters.
More importantly, the main sales of hunting models on the market are priced at more than 200,000 yuan, you must know that the current 8-200,000 yuan passenger car sales account for more than 74%, there is no blind rush to the high-end high and low, hunting light is undoubtedly closer to the choice of real young users.
In addition, Lieguang is equipped with Dongfeng Honda's most advanced intelligent interconnection system, HONDA CONNECT 4.0, combined with AI technology, 15 scene modes, and 7 gesture controls equipped for the first time, all of which are on par with mainstream autonomous electric vehicles in terms of intelligence.
The power data of many self-owned brand electric vehicles is indeed good-looking, but what is criticized is that there are always some loose corners and driving. Compared with the era of oil trucks, not only is the tuning nothing new, but the chassis texture has also regressed. The amplitude-responsive damping system used by Hunter Light is more effective in filtering road bumps.
Based on the experience of sports tuning in the fuel era, Dongfeng Honda has a different understanding of the acceleration and braking (energy recuperation) of the hunting light and has made different settings, which reduces the dizziness of the members while still carrying the name of "driver's car".
Originality is the real down-to-earth
Honda's new MM philosophy, which is based on the design of the design and the intangible intelligence, is to develop "maximum sensory experience and maximum enjoyment" based on maximizing the space for members and minimizing the space for machinery. Inheriting the essence of more than 70 years of oil car manufacturing and developing a new character in the electric era is the most unique feature of Dongfeng Honda's electrification.
Yang Zhonghua, deputy director of Dongfeng Honda's sales department, said: "Originality is the real down-to-earth", and the driving force of originality comes from the deep integration of China's local industrial chain.
▲Yang Zhonghua, deputy director of Dongfeng Honda Sales Department
Lieguang's prism 3H pure electric architecture is composed of CATL's high-energy-density ternary lithium battery, 130 kilowatt high-power drive motor and high-rigidity electric vehicle body.
This year, Dongfeng Honda's new energy plant will be completed and put into operation in Wuhan, which is Honda's world's first intelligent manufacturing, green and efficient new energy smart factory, and the transformation of the enterprise will also be accelerated, with more than 10 pure electric models launched in 2030.
The electrification of all brands and categories has made Dongfeng Honda the most in-depth joint venture with the most in-depth new energy layout.
How to break the book under anxiety
The discussion of price wars is becoming deep, divided, and even out of control, essentially a different judgment on the future after a long period of price reductions. Proponents argue that accelerated competition is conducive to the survival of the fittest, and that the last survivors can eat up the profits of the market; Opponents argue that price cuts will lead to a chain of vicious problems, such as cutting corners.
Both sides have their own merits, but both miss a very likely scenario - users don't buy cars, in other words, when the industry inertly guesses who will survive to the end, consumers' desire to buy has long been exhausted after a round of price cuts. Continuously stimulate users' desire to buy, relying not only on low price, but also on excellent "quality" at the same time.
At present, the so-called fourth consumption era, that is, consumers pay more attention to experience, rationality replaces the brand effect and gradually dominates, and there is obvious simplicity and simplicity projected onto products. In Dongfeng Honda's view, this quality-price ratio has always been its "absolute field" - the technology and driving performance that can always lead the times are close enough to the price of young users.
However, what is different from the current consumption orientation is that Dongfeng Honda has strengthened the brand connotation and accumulated a considerable number of loyal fans for it, and this charm that transcends the times and cycles is the sharp blade to solve the current anxiety of the auto market. With strong electric intelligent mixing, Lingxi, and Ye as the backbone of the product, and then adding the emotional digital marketing "home" that goes in both directions with users, Dongfeng Honda is not afraid of the chaos of the industry, and Dongfeng Honda has set an example for the brands that are fighting hard with sincerity. By extension, the reluctance of many brands in front of us should not become the main theme of the industry.
Dongfeng Honda's idea of breaking the scroll is not complicated, sincerely and deeply going to the user in both directions, burying his head in the road and looking at the starry sky, which has never changed in the 21 years since the establishment of the company. No matter what era, this passion can become a "hunting light" that penetrates the haze.