On June 26, Didi launched a "public comment council" within the app, inviting users to vote on the product features or preferences that Didi should launch. (Click "Link" to enter the voting page)
I would like DiDi to provide the following features (select up to 5)
Pet Express
Female passengers can choose a female driver
Friends travel and share the fare
Block friends
Blacken the smell car
You can get a 6-seater express train
Chartered by the hour
Before getting on the bus, the driver does not need to call to confirm or chat on the road
No need to call to remind me to wear a seatbelt
Set the interior temperature/feedback temperature
Users can open the Didi Chuxing App and click on the small blue bar in the lower left corner of the map bar on the homepage to participate in topic voting and discussion.
(You can choose one of the two)
It is understood that Didi launched the "Public Comment" column in November 2018, inviting all sectors of society to participate in co-construction and co-governance on the problems and challenges faced on the platform. For example, "How much should the passenger pay if the driver drives back the lost property empty?" "Is the ride-hailing room a private space for passengers or a public environment?" Through the form of actual case presentation, public voting and discussion, we sincerely listen to the criticisms, opinions and suggestions of all parties, help Didi continue to improve the rules, optimize products and services, and strive to make travel better.
Many of the options in this issue of the call for comments are features that users have been calling for a long time on social media. For example, vehicle odor is a long-term problem in the industry, and many users have expressed dissatisfaction, so let specific feedback be transmitted to the platform in a timely manner, which can help promote precise improvement. There are also many female passengers who want to give priority to female drivers, especially in special circumstances such as late-night overtime, remote residences, and physical discomfort, believing that there is a more tacit understanding between the same sex. Ms. Zou, a passenger, said that once when she came home late at night, she called a female driver, "Because of abdominal discomfort, I was lying in the back seat with my stomach in my arms, and the driver handed me a hot water bag for me to cover, saying that she always had it." There are some needs that women really understand in seconds. ”
There are also feedback from users on experience suggestions. Mr. Wang, a passenger, said, "Didi often calls to remind passengers to wear seat belts, which is very useful for passengers who have not developed habits, but it is a little annoying for me to have a good habit." I hope that the platform services can be more refined, and some calls can be set up. ”
These needs all point to the personalized needs of users, or the categories they want to choose in some special scenarios, such as pet express, 6-seater express, and the optimization of existing functions, such as blocking friends, friends traveling and sharing fares, and so on.
In the past few years, Didi has continued to explore ways to meet the alienation needs of poor users. In terms of people, it has successively developed taxis for the elderly, barrier-free travel, relatives and friends protection tools, and youth safety hotlines; In terms of scenarios, try to travel with pets, give priority to dispatching orders in medical treatment scenarios, and call a car on behalf of others; In terms of safety preferences, users can turn on the authorization of in-car audio and video recording in the "Security Center" of the homepage, emergency contacts can choose the effective time period and travel distance, and tools such as drunk reporting will also be provided at night.
However, in the face of different travel scenarios, how to take into account the demands of various drivers and passengers, online car-hailing platforms still have a long way to go.
QR code for the public comment link