Australian wine exports to China have fully recovered, with Australian wine merchants exporting $86 million worth of wine to China in the month following the removal of tariffs, and the long-standing backlog of inventories has been appropriately eased.
Let's take a look at this week's wine circle news!
Australian wine brand Jerkas continues to cultivate the Chinese market with new products
As the world's leading Australian wine brand, Jacob's Creek has won more than 8,000 wine awards around the world in the past 30 years, with an average of more than 700,000 cups of Jacob's Creek enjoyed worldwide every day, laying a solid foundation for the brand's long-term development in the Chinese market. Jerkas said that he will continue to cultivate the Chinese market and further promote the business growth of Pernod Ricard Group's Australian wine brands.
From harvesting to fermentation to maturation, all aspects of Jerkass wine have been carefully controlled, and the soft taste and plump body of the wine meet the current Chinese consumers' preference for wine. IN THIS TIME TO DELVE INTO THE CHINESE MARKET, JERKASS BROUGHT "CHARDONNAY DRY WHITE WINE", "MERLOT DRY RED WINE", "WEST LA GABENA DRY RED WINE" FROM WINEMAKER'S SELECTION SERIES, AND "SHIRAZ RED WINE" AND "CABERNET SAUVIGNON RED WINE" FROM BARREL SELECTION.
Among them, the "Winemaker's Choice Series" is a series limited to China, which is created to match a wide range of flavors with various Chinese foods, and this series of wines has a smooth taste and is easy to drink; The Golden Cask Series, on the other hand, uses traditional oak barrel aging techniques to produce high-quality, full-bodied wines with a full oak flavour and a high degree of complexity.
In 2024, JECAS will launch more wine product lines for the Chinese market during the Mid-Autumn Festival, bringing consumers a richer experience.
I believe that Jerkass will bring more surprises to Chinese consumers!
The first month of tariff abolition
Australian wine exports to China amounted to $86 million
Australian Trade Minister Don Farrell said Australian producers exported $86 million worth of wine to China in the month following the removal of tariffs. He is very optimistic that Australian wine exports to China will fully recover. "All the evidence points to pent-up demand for Australian wines in the Chinese market."
During the period when Australian wines were absent from the Chinese market, France has jumped to the top of the list, accounting for 47% of Chinese wine imports; followed by Chile with 17%; Then there are Italy and Spain. The recovery in exports will also help reduce Australia's current wine surplus – around 2.8 billion bottles last year. "We know from last year's survey results that inventory levels are still above the 10-year average, with about two years of wine sales in stock." Paul Turale, general manager of marketing at Wine Australia, said in May this year.
The Australian government recently announced that it will invest $3.5 million in marketing funds to support the wine industry as it moves to the next phase to help boost its sales in China, Japan and the United States.
The demand for Australian wine from Chinese buyers has been satisfied, and the pressure on Australian wine inventory has also been eased.
The 2025 Brussels International Wine Grand Prix will be held in Yinchuan, Ningxia
Image source: WeChat public account @Brussels International Wine & Spirits Competition
On June 9, 2024, the flag receiving ceremony of the 2024 Brussels International Wine Grand Prix was held in Leon, Mexico, officially confirming that Yinchuan, Ningxia will be the venue for the 2025 Brussels International Wine Grand Prix, Belgium!
At the ceremony, Baudouin Havaux, Chairman of the Organizing Committee of the Brussels International Wine Awards (CMB), announced that the 2025 Brussels International Wine Awards will be held in Yinchuan, Ningxia, China. After the flag-receiving ceremony, Li Quancai, Vice Mayor of Yinchuan, delivered a speech, saying: "Wine is the world's language, the messenger of culture, and the crystallization of art. The 2025 Brussels International Wine Competition will always uphold the Silk Road spirit of 'peace and cooperation, openness and inclusiveness, mutual learning, mutual benefit and win-win', and work with international and domestic producing regions to further build bridges of friendship, exchanges, cooperation and win-win results, seek a new chapter in the development of the wine industry, and integrate more Chinese colors into the world's wine development blueprint." ”
Congratulations to the 2025 Brussels International Wine Grand Prix in Ningxia, China, where Chinese wines will bring more surprises to the world.
2024 Ningxia Wuzhong wine
The "100 Cities and 100 Shows" national tour promotion conference continued in June
At present, the exhibition has been held in Chongqing on June 16, and the Moon Stone Winery and Pillow Mountain Winery have held master classes at the exhibition. Next, the promotion conference will be held in Chengdu and Xi'an on the 18th and 21st, respectively, and Huahao Winery and Pillow Mountain Winery will bring Marselan theme and terroir tasting master classes respectively. At that time, Wuzhong wine will let more lovers across the country feel the charm of the wine from the "hometown of the stars".
Interested partners may wish to participate in the promotion meeting to experience it~
Kweichow Moutai pushes new ice cream products
On June 6, Kweichow Moutai launched a new ice cream product "glutinous rice glutinous ice cream", with a total of 5 flavors of milk, honeydew melon, blueberry, strawberry and grape, and the current price of this ice cream five-flavor box on the e-commerce platform flagship store is 49.9 yuan after the coupon. It is reported that the addition of Kweichow Moutai in the ice cream is 2%, the glutinous rice skin is not added to Kweichow Moutai, and the overall Kweichow Moutai addition of the product is 1%.
Would you pay for 1% Moutai?
The wife was taken to court for stealing her husband's whisky collection
According to the Malta Times, a husband accused his estranged wife of stealing 30 rare spirits in July 2020, the exact contents of which have not been disclosed, but the husband estimated that it was worth around 9,000 euros.
The couple runs a hotel together, and the husband shows through surveillance how the liquor was transferred by his wife. The wife's new partner, who also works at the hotel, claimed to the police that they were only moving the liquor while they were working to make sure they were not damaged. It was not until the husband showed evidence that he had been collecting the liquor before the marriage that the police intervened in the investigation.
At the court appearance, the wife was found guilty of disturbing her husband's possession of the property, but she was exonerated from any theft charges, while her new partner was sentenced to eight months in prison, suspended for two years. Both appealed, and the wife's appeal was dismissed on the grounds that joint ownership of the hotel did not give her joint ownership of the collection, and her new partner was acquitted because he was acting at the direction of his partner and not to profit from the theft. （thedrinksbusiness）
In a ridiculous and generous case, husband and wife can't take each other's property at will.
Canned wine is very popular with Japanese consumers
Industry data shows that the popularity of small canned wines in Japan is soaring. Canned sparkling wine, in particular, has found a strong market among consumers who are accustomed to drinking at home – a trend that has been accelerated by the pandemic.
Although overall domestic wine sales fell from a peak of 145.1 billion yen in 2020 to 124.1 billion yen in 2023, a decrease of 3.8% from the previous year, sales of canned wine increased by leaps and bounds. According to market research firm Intage Inc., sales of canned wine will reach 3.4 billion yen in 2023, about 2.5 times that of 2017. Sparkling wine sales increased by 62.8% year-on-year, driving the segment in particular. （vino-joy）
The portability of canned wine may be one of the reasons why consumers love it.
Napa wine legend Warren Wienarski dies
Image source: thedrinksbusiness
Warren Winiarski of Napa Valley died at the age of 95 on Friday, June 7, at his vineyard home in Coombsville. First released in 1973, his Stag's Leap Cellars Cabernet Sauvignon was judged to be superior to the top French Bordeaux red wines in the Paris Trial.
In 1970, Winiarski and several investors purchased a 44-acre plum orchard on the edge of the eastern Napa Valley mountain range near Yantville and replanted it as Cabernet Sauvignon and Merlot vines. In 1972, the family and a group of partners purchased a second plot of land nearby as a winery, and Stag's Leap opened in 1973.
Three years later, Wiignarski's Cabernet Sauvignon and the Barrett family's Château Montelena Chardonnay triumphed over their French counterparts, rightfully bringing legitimacy to Napa Valley's global fine wines, which continues to this day. （thedrinksbusiness）
The fall of a meteor brings a brighter fire.
Up to 1,500 hectares of Penedez's campus were hit by large hailstorms
图片来源:wine.plus
After months of drought, up to 1,500 hectares of vineyards in the Penedès region of Catalonia were destroyed by a severe hailstorm a few days ago.
"Some of the vines have only trunks left." Josep Marrugat, head of the viticulture department of the Unió de Pageos Agricultural Union, said. According to Marrugat, the most damaged vines may not be able to harvest any grapes this year and next year's harvest could also be affected. In an interview with the local newspaper La Ciutat, he described the situation as "very frustrating". Unió de Pageos estimates the loss of about 7 million kilograms of grapes, equivalent to about 5 million euros. Most of the grapes are used to produce cava, but due to hailstorms, the region is no longer able to meet the needs of global consumers. （wein.plus）
The price of wine produced by Penedez may increase accordingly in recent years.
整合 | Fish