For a bowl of rolling dough for 8 yuan, the store lost 8.33 million, what is going on?
In the early morning of June 27, the official account of "Fat Donglai Trading Group" released the "Investigation Report on the Poor Sanitary Environment of Rolling Dough Processing Sites" of Fat Donglai Catering Merchants in Xinxiang. Reward 100,000 yuan in cash for customers who complain about rolling dough, and refund and prepare 1,000 yuan for customers who have purchased rolled dough and spicy noodles (a total of 8,833 copies, totaling 8.333 million yuan)
So why did a bowl of rolled dough cause such an uproar? The cause of the incident was that on June 19, a customer reported to the Fat Donglai Restaurant Department in Xinxiang that the shopping mall's dough rolling processing site was unhygienic and the environmental conditions were very poor, and he took a video. Later, after investigation, Fat Donglai ordered the stall to rectify, close the processing point of Yinhuang Road, and imposed a fine of 5,000 yuan.
Finally, after Fat Donglai's emergency treatment, there are above measures to reward and compensate customers for complaints and purchases. I have to say that Fat Donglai's handling method is too powerful, not only fast, but also very patterned. After seeing it, many netizens said, "This is really treating customers as God", "Fat Donglai never disappoints", "It would be nice to have more such companies in China".
Indeed, as a state-owned brand supermarket, Fat Donglai can come to this point under the impact of many foreign supermarkets, and their business philosophy and attitude towards customers really make the masses impeccable, impeccable, and have nothing to say.
Similar incidents have happened in Fat Donglai over the years, such as on February 15 this year, an employee of Fat Donglai's Food City quietly squatted down to taste a bite of noodles while preparing an overtime meal, and then put the unwashed chopsticks back into the pot and stirred. It's such a seemingly simple and ordinary thing, but I didn't expect it to cause an uproar.
For the majority of netizens, this incident is really too common, and netizens did not blame this employee, after all, it was a staff meal. However, Fat Donglai's handling is still strict, the labor contract of the employee concerned was terminated, the relevant supervisor was demoted by one level for three months, the hot pot stall was shut down, and the hot pot category was no longer made.
However, then things have been reversed many times, and Fat Donglai decided not to fire the employees involved, let them transfer to non-food jobs, and released a 13-page investigation report.
From these two things, we can see that Fat Donglai's business philosophy is indeed very strict, and it is no exaggeration to say that "god-like existence", so why is Fat Donglai so perfect and different in everyone's eyes?
Some people say that the reason why Fat Donglai is popular is that their products are of good quality, affordable prices, complete product variety, and continuous improvement of commodity standards, etc., just like fresh live fish need to be fostered in clean water for more than 10 days to remove the dirt in the body, and the rubber bands bundled with vegetables are 5 cm away from the roots.
I thought this was already very good, but for curved vegetables like garlic, even the corners of garlic moss need to be consistent, and all vegetables must be strictly inspected, and rotten leaves and residual leaves must be removed. Fruits must be labeled according to their origin, and their sweetness must be marked one by one.
In addition, the display of all commodities is also a major feature of Fat Donglai, each product looks very orderly, and many netizens said after seeing it, "I am reluctant to take it, for fear of destroying this formation".
Of course, the above is indeed the secret of Fat Donglai's success, but in my opinion, Pang Donglai's real success is "people-oriented", which not only makes customers feel "love", but also makes employees feel "happiness". Every employee of Pang Donglai is respected by the company, and such employees are more motivated and can provide customers with more high-quality and considerate services.