Since entering the Jinan market in 2021, Hema Fresh has five stores in Jinan. In the near future, Hema Fresh's sixth store in Jinan will also take over the closed Shenghao Supermarket and settle in Impression Jinan Spring World.
On June 26th, the New Yellow River reporter came to the Hema Impression Jinan Spring World Store to visit the site, and found that a fresh poster of Hema had been posted above the supermarket building, and the door of the previously closed "Shenghao Supermarket" also posted "Hema is coming!" At the same time, a poster for a Hema rider was posted on the glass of the store.
A person in charge of rider recruitment at Hema Impression Jinan Spring World Store told reporters that the recruitment of riders is currently underway, and the store is expected to open at the end of August. The reporter saw in the infield of the Hema Impression Jinan Spring World store that the workers of the construction team were in full swing to decorate, and the person in charge of the construction team told reporters that according to the construction period, it is expected to be completed on August 25.
Hema Fresh settled at the original site of Shenghao Supermarket and announced recruitment information and postersOn May 14 this year, the official WeChat public account of Shenghao Supermarket Impression Jinan Store issued a document stating that "due to the adjustment of the company's business strategy, Shenghao Supermarket Impression Jinan Store will be closed on May 26, 2024." Previously, the Impression Jinan store of Shenghao Supermarket covered an area of 12,000 square meters, and was advertised as the first large-scale "Internet celebrity supermarket" of 10,000 square meters in Impression Jinan.
It is reported that the location of Hema Xiansheng's new store is the previously closed "Shenghao Supermarket", with a store area of about 4,000 square meters. On June 26, the New Yellow River reporter saw at the scene that a poster of Hema Fresh had been posted at the original Shenghao supermarket of Jinan Spring World.
The reporter found that the decoration construction of the supermarket infield has begun, the store sign has been officially hung at the door, and posters such as recruitment information and community benefits have also been announced. The supermarket also posted at the entrance of the supermarket "Hema is coming!" At the same time, there are posters on the glass of the store recruiting riders. According to the contact information on the poster, the reporter contacted the manager surnamed Song, who is responsible for the recruitment of Hema Impression Jinan Spring World Store, and the manager Song told reporters that the recruitment of riders is currently going smoothly, and the store is expected to open at the end of August.
The store is being renovated and is expected to be completed on August 25The reporter saw in the infield of the Hema Fresh Impression Jinan Spring World store that the construction team workers were in full swing to decorate, and the person in charge of the construction team told reporters that the construction team had entered the construction site in early June.
"At present, the decoration work is carried out to the stage of building the wall, and the follow-up steps such as paving floor tiles, ceiling spraying, and air duct insulation will be carried out." A staff member at the site said that according to the construction period, the construction team is expected to complete and leave the site on August 25, and the specific opening date has not yet been determined, and the estimated opening time is at the end of August or early September. "Once it's done, someone will clean the floor, put up the shelves, etc., and it will take a few days." The staff member said.
The poster of Hema Fresh attracted many citizens to stop and watch, and the reporter also randomly interviewed several citizens, one of whom said: "I used to often go to Shenghao Supermarket to shop, but I didn't expect it to suddenly close in May, Hema Fresh took over Shenghao Supermarket is a good thing, it is more convenient to buy something usually, I hope to open earlier to facilitate the surrounding residents." ”
"The quality of Freshippo's self-operated products is relatively good, and I often shopped in other Hema stores before, especially to buy Hema Fresh milk, but I didn't expect this store to open to the impression of Jinan, which is very close to my home, so I don't have to go so far to other stores in the future." Another citizen at the scene told reporters.
The countdown to the opening of the first Hema in Xicheng and the sixth in Jinan has begunIn 2021, Hema Fresh officially entered the Jinan market, and its first store was located in Wanda Plaza, Jingsi Road. At the end of the same year, the second store was opened in the Impression City on Jinan Garden Road. In December 2022, the third store opened in Shimao Plaza. In August 2023, Hema expanded to Jinan East, and the Olympic Sports International Store opened for business. In April this year, Hema debuted in Jinan South City, adding a Eurasian Grand View store. Now, with the sixth store landing in Jinan Spring World, Hema will open the market layout in Jinan West.
As the country's first innovative format of integrated online and offline operation, the opening of Hema Fresh is often accompanied by consumer expectations. Hema Fresh currently provides the fastest delivery service of 30 minutes within 3 kilometers and as fast as 1 hour within 5 kilometers. Its online delivery service is usually launched before the opening of a new store, and can start two weeks to a month in advance, depending on storage conditions.
It is reported that in April this year, the online delivery service of Hema Fresh has begun to reach the Jinan West Railway Station block, which is distributed by the Wanda store on Jingsi Road. Hema Fresh has taken over from Shenghao Supermarket to settle in Impression Jinan Spring World, or will lead the new retail wave in Jinan Xicheng.
Since last year, the speed of opening Hema stores has not slowed down. At present, there are more than 360 Hema Fresh stores in the country, and it is understood that the number of Hema Fresh stores in the country is expected to exceed 400 this year.
Reporter: Han Mingxia Photographer: Han Mingxia Intern: Hao Yiming Proofreader: Liu Tian Editor: Liu Meimei