In recent years, with the upgrading of children's health needs, DHA has become the new favorite of many parents, and this trend has also led the rapid growth of the children's nutrition industry. At the same time, there are also many chaos in the DHA market, such as the quality of DHA products is uneven, the price difference is too large, and similar products are very different in key indicators, etc., and the DHA industry is facing the challenge of how to develop scientifically and standardly.
In this context, the German children's nutrition brand inne joined hands with industry experts to hold the "Children's Brain Development and DHA Selection Standards Summit Forum" (hereinafter referred to as the forum) at the Beijing Convention Center. At the meeting, the "DHA Selection Guide" (hereinafter referred to as the guide) was officially launched, which jointly promoted the formulation of new specifications for the DHA market and led the children's DHA market to move forward in a more scientific and standardized direction.
INNE brand products
The healthy development of the DHA market is inseparable from the escort of "standards".
It is reported that the "Children's Brain Development and DHA Selection Standard Summit Forum" is guided by the China Eugenics Association and its Maternal and Child Industry Working Committee, hosted by JD Health, and co-organized by the German children's nutrition brand inne, aiming to actively explore the development of the maternal and infant industry, establish a scientific concept of DHA selection, and solve consumer problems.
At the forum, a number of industry experts attended and expressed their concern and attention to DHA market norms and product selection standards.
"DHA is an important component of brain cell membranes and plays a vital role in children's intellectual, visual and emotional development. It is of great significance to formulate a scientific and reasonable DHA selection standard to protect children's health and promote the healthy development of the industry. Huang Xiangdong, assistant to the president of the China Eugenics Association, clearly pointed out at the forum that "standards" are very important to the current DHA market norms.
Huang Xiangdong, assistant to the president of the China Eugenics Association, attended the meeting
"DHA is certainly not an IQ tax." Song Cai, chief scientist of neuroimmunology in Canada, said bluntly in an interview that the composition, structure and state of DHA in the cell membrane directly determine the function of the cell membrane, and the function of the cell membrane directly determines the function of the brain and the development of the brain.
Dr. Cai Song, Chief Scientist of Neuroimmunology in Canada, popularized the classification, process and purity of DHA
Yang Nan, head of maternal and infant nutrition category of Jingdong Health and Nutrition Department, pointed out at the forum that the market size of the infant DHA segment has been increasing in the past three years, and the growth has been steady. The age of buyers is concentrated between 26 and 35 years old, and the regional distribution has also changed significantly, the sales scale of the third to fourth and even fifth to sixth lines is expanding, and more and more new generation parents are taking DHA as a daily essential nutritional supplement for their children.
"We often say that we only buy the right ones and don't buy expensive ones, but where is the right standard, which is the core pain point of consumers. At present, the market for infant and child nutrition products lacks a unified authoritative market standard, and consumers have no way to start when choosing, so it is urgent to establish the selection criteria for categories. Yang Nan said.
How do parents choose DHA products? Wang Feng is a world memory master, as well as the individual champion of the World Brain Competition, the Davos Global Outstanding Young Person, and the father of two children. He said at the forum that his two children in the family will supplement DHA every day.
Wang Feng, a master of world memory, shares his parenting story and how he became involved with inne DHA
"At that time, we set three criteria for choosing DHA: first, it is safe enough, you can eat at ease, and the ingredient list is clean; Second, it has high purity, which can ensure the daily demand for DHA; The third is that the child is willing to eat and has a good taste. Based on the above three criteria, we finally chose inne's DHA. Wang Feng said.
The key to DHA selection standards should be followed
In addition to the demand standards set by parents like Wang Feng, there is still a lack of unified standards for how to distinguish the advantages and disadvantages of DHA products and how to buy them.
At the forum, Zhang Haibo, Ph.D. in Food Science and Engineering, as the representative of the drafting unit of the "LST 3243-2015 DHA Algal Oil Industry Standard", further interpreted the industry standard of "algal oil DHA", emphasizing that low acid value, low peroxide value and low anisalamine value are important selection criteria for high-quality algal oil DHA. The color shade is not the scientific basis for product selection, and ultimately it depends on the test reports of various physical and chemical indicators.
In May this year, when inne launched the infant DHA specially developed for 0-3 year old babies, it put forward the quality proposition of "not looking at the color to see the detection". inne Infant DHA and its inne Whole Brain DHA, which is specially developed for children over 3 years old and focuses on whole-brain supplementation, have built a DHA product series matrix.
inne infant DHA products
inne Whole Brain DHA Product
In an interview with the media, Dr. Schmetzer, a German child nutrition expert, further pointed out that there are many products of the same type on the market, and inne will take the test report as a scientific standard to measure the quality of algal oil, and only its infant DHA products provide as many as 159 reports, which is the advantage of inne from other brands, and it is also the starting point for inne to stand firm in the benchmark position of the DHA industry.
Inne R&D consultant, German child nutrition expert Dr. Schmetzer shares innovations in DHA products
At the forum, inne, together with the China Eugenics Association, the Infant Care Industry Working Committee and JD Health, officially launched the "DHA Selection Guide" to promote the formulation of industry standards.
In fact, the different colors of DHA algal oil are mainly related to the algae species and the production process.
At the forum, Song Cai elaborated on the common sources of DHA and the extraction and preparation process, she pointed out that algal oil is better than fish oil, because compared with fish oil from animal sources, algal oil has a smaller fishy smell and is easier for children to accept, and the fermentation and extraction technology of marine microalgae also ensures that DHA is not affected by nuclear pollution and ensures the quality of raw materials; The processing and purification process of algal oil determines the quality and safety of algal oil, and the current industry consensus is that the 9-channel purification process is at a high level in the industry. The inspection report can more intuitively prove the quality of algal oil, such as acid value, peroxide value, and anisamine value, which are quantitative indicators of the quality of algal oil, and can scientifically reflect the freshness and quality of algal oil.
In May this year, inne infant DHA was launched on all channels. In the new era of scientific feeding, in which the whole people look at the ingredients and calculate the ratio, the raw material selected by inne infant DHA is natural pure algae oil, which has undergone 9 physical purification processes to ensure its purity. The whole purification process has two more purification processes than the conventional algal oil DHA.
inne infant DHA products
At present, the overall sales volume of the inne brand ranks among the top 1 stores in the Tmall children's nutrition industry, the top 1 in the sales of JD.com's infant nutrition products, and the top 1 in the repurchase list of Douyin baby nutrition and complementary food stores.
Behind the trust of consumers, it is inseparable from an international R&D team with 100 R&D experts to engrave care for children's health into products.
Since its establishment, INNE's full line of products has adhered to pure natural raw materials, and has achieved no added sugar and 0 preservatives to protect the baby's intestinal health from the root; In terms of product packaging, independent aseptic packaging is launched to effectively block the erosion of oxygen and bacteria, and lock in nutrition and freshness.
Help children supplement scientifically, starting with age-specific nutrition
As parents pay more attention to their children's growth and development, more and more parents realize that children of different ages have the need to replenish their brains.
The "2023 China Children's DHA Market White Paper" (hereinafter referred to as the "White Paper") released by iResearch in January this year pointed out that at present, the age of children supplementing children's DHA products is mainly concentrated in 1-3 years old, and in the future, different categories of subdivided products will be provided for children of all ages (infants, young children, children, adults, adolescents), and children's DHA products will be supplemented for all ages.
The transformation of market demand follows the scientific law of development. Geng Peiliang, Ph.D., chief physician and professor of the PLA General Hospital, member of the Pediatric Professional Committee of the Chinese Association of Research Hospitals, and member of the Demonstration Medicine Branch of the China Association for the Promotion of International Exchange in Health Care, pointed out that the brain development stages of infancy and childhood are different, and DHA supplementation needs to be divided into ages.
Geng Peiliang further explained that infants and young children aged 0-3 years old have rapid brain development and gradual improvement of brain structure, and need sufficient amount of DHA to promote eye and brain development. In addition to the basic DHA intake to help the development of gray matter to maintain good cognitive function, it is also necessary to supplement nervonic acid to help the development of white matter and improve learning memory, expression and comprehension.
Based on the data and the characteristics of nutritional intake during children's growth and development, INNE, who has been deeply involved in the children's nutrition industry for many years, put forward the concept of "age-specific nutrition".
According to Dr. Schmetzer, inne takes into account the different needs of children of different ages, and the products are divided into two categories according to their age, one is for infants and toddlers aged 0-3 years old, and the other is for children over 3 years old. The products produced by different combinations are more in line with the needs of infants and young children of different ages, and the effects on the bodies of infants and young children are also different.
INNE brand products
Taking DHA as an example, Dr. Schmetzer went on to say that DHA is very important for the gray matter of children's brain development, and nervonic acid is very important for white matter, and infants under the age of 3 need high-purity and purer DHA, while children over 3 years old need DHA, and the required DHA content is also higher, and additional auxiliary nervonic acid is needed. "The brain supplement of children over the age of three needs to be supplemented with brain gray and white matter, so as to achieve whole brain supplementation."
Nervonic acid is another type of unsaturated fatty acid that the body is able to synthesize effectively, but it gradually decreases as we age. The white paper also pointed out that there have been a variety of DHA and other nutrient compound products, among which the more novel combination direction is "DHA + nervous acid", which can promote the development of the baby's whole brain.
Liu Weimin, co-founder and chief medical officer of Brutellan Medical, and executive director of the Infant Development Professional Committee of the China Eugenics Association, also emphasized the role of DHA and nervonic acid on infant brain development.
Liu Weimin, co-founder of Baoxiulan Medical and director of the Infant Development Professional Committee of the China Eugenics Association: Children supplement the brain, and age-specific supplementation is more scientific
"According to the main constituent characteristics of the brain, the density of gray matter and the transmission efficiency of white matter are two important aspects that affect intellectual development. DHA is effective in replenishing gray matter, while nervonic acid plays a key role in white matter. Breast milk naturally contains nervonic acid, and if nervonic acid is added to infant formula, it will be closer to breast milk nutrition, which will help your baby's brain development and intelligence. Liu Weimin explained.
According to the staged needs of children's brain development, Liu Weimin also suggested that infants and young children aged 0-3 years should supplement with DHA to support the rapid development of neurons and the stimulation of neuronal connections in the brain. Children aged 3 years and above should be supplemented with nervonic acid to optimize the myelin sheath in the white matter of the brain and improve the efficiency of information transmission.
The healthy growth of children is an important cornerstone for the future development of a person, a family and even a society. A good product can guide children to develop a healthy lifestyle, and long-term consumer care can make a lasting brand. Dr. Schmetzer shared the latest research results of inne in DHA product innovation and breakthrough at the forum, and also made a commitment to the future development direction of the inne brand.
Dr. Schmetzer pointed out, "The entire nutrition industry has entered a new stage of professional success, and inne, as a leading brand that insists on the innovation of children's nutrition products, will continue to innovate the product formula design in the future, and will also carry out more professional nutritional function enhancement on the basis of insisting on the natural raw materials." Our cross-national, interdisciplinary R&D team enables INNE to develop more scientific and comprehensive child nutrition products. ”
INNE brand products
The successful convening of the conference and the release of the "DHA Selection Guide" can effectively regulate the development of the DHA market in the direction of formalization and specialization. With the growth and maturity of the DHA market, inne will continue to give full play to its professional advantages and innovation capabilities in the field of children's nutrition, and continue to launch more high-quality products that meet the needs of children's growth.
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