As primary and secondary schools usher in summer vacation, the tourism market has set off a boom again. According to data from a number of travel platforms, this year's summer tourism has shown many new characteristics and trends.
Ctrip's data shows that long-term travel has become the main force this year, accounting for more than 70%. The popularity of long-haul travel in the traditionally popular frontier has continued unabated, with travel bookings in the northeast and southwest regions increasing by 40% and 25% year-on-year, respectively. Hubei has also become a popular summer destination, with local travel orders up 44% year-on-year as of the end of June, and Wuhan is among the top three provincial capital cities in terms of summer travel order growth, up 62% year-on-year. Zhang Dawei, general manager of regional government affairs of Ctrip.com, introduced that the main source of tourists in Hubei in the summer is Shanghai, Beijing, Guangzhou, Tianjin, Suzhou, and the favorite destinations for Hubei people to travel are Beijing, Shanghai, Chengdu, Urumqi, and Yili, and local popular scenic spots include East Lake, Hubei Provincial Museum, Xiangyang Overseas Chinese Town Qimeng Beach Water Park, Pingshan Canyon, Yellow Crane Tower, etc.
Compared to last year, the demand for outbound travel during this year's summer travel period is even stronger. Driven by sports events such as the Paris Olympics and the European Cup, summer travel orders in France and Germany increased by more than 1.5 times year-on-year. "France, Italy and Switzerland" and "Benelux Law" have become popular group tours and chartered bus tours. Same-trip travel data shows that the average price of international flights departing from late June to early July rose by nearly 50% month-on-month, and the increase is expected to be even more significant from late July to early August.
Wu Xiujuan, a senior researcher at Tongcheng Research Institute, pointed out that since June, the popularity of air ticket bookings to Paris in major cities in China in July has increased by more than 70% compared with the same period last year, and the popularity of local hotel bookings in Paris has increased by nearly 150%. Bookings for group tours to France during the Paris Olympics increased by 225% year-on-year. In addition, London, New York, Los Angeles, Phuket, Osaka and other cities are popular summer destinations, and the implementation of the five-year multiple-visa policy between Australia and China has also increased the popularity of summer travel in Melbourne and Sydney.
According to the data, parent-child users are the absolute main force in the summer travel market, accounting for about 48% of domestic travel and 52% of outbound travel. This year, parent-child research products continued to be popular, and orders for related products increased by 7% year-on-year, and prices were basically the same as last year. Popular study destinations in China include Beijing, Shanghai, Qinggan, Sichuan, Inner Mongolia, Ningxia, Guizhou, Yunnan, etc., and some popular routes have been sold out. Overseas long-term study tour routes such as the United Kingdom and the United States, as well as short-term study tour routes such as Singapore and Thailand are also popular, and the sales of theme tour products such as Quanzhen transfer, famous school visits, and close to nature are leading.
Reporter: Zhu Dibei Zheng Yang