"Hanfu is not only a costume, but also carries a profound traditional cultural ......" In the past few days, "Xiaowan Girl", one of the country's 100 outstanding network positive energy builders and the winner of the "Sichuan Youth May Fourth Medal", has launched a number of videos to promote traditional skills such as fragrant cloud yarn, puppet shows, and plant rubbing and dyeing to netizens. In the "Live Tianfu" webcast demonstration base, through the cross-regional live broadcast of agricultural assistance, the jelly oranges in Luojiang District of Deyang and the kiwifruit in Pujiang County, Chengdu, the prompts for successful orders rang non-stop...... In CEC784 Wangu Smart Industrial Park, Chenghua District, Chengdu, the live broadcast industry under the leadership of party building is very prosperous.
In recent years, the new employment group represented by online anchors has grown rapidly and is highly concentrated in Chenghua District, and the scale of employment has exceeded 120,000. In view of the problems of the live broadcast e-commerce industry, especially the large turnover of head enterprises and anchors, the wide influence of the people, and the many social concerns, the Organization Department and the Social Work Department of the Chenghua District Party Committee, together with relevant departments, took the CEC784 Wangu Smart Industrial Park in the Eastern Suburbs Memory Art District, where live broadcast platform enterprises and MCN institutions gathered, as a pilot to deeply excavate the red gene of the "three-line construction" in the eastern suburbs, and rely on the provincial women's e-commerce live broadcast base and Internet marketer training camp to create "red live broadcast room" and "Internet marketer's home" and other "red creations" A series of party building demonstration matrices promote the integration of e-commerce live broadcast practitioners into rural revitalization, grassroots governance, consumption promotion, love and public welfare and other activities, so that "traffic" becomes "energy".
Consolidate the red barrier and gather positive energy in large flows
"Compared with the agricultural goods sold, we were very moved and shocked by the organization, planning, and execution capabilities of the anchors in the whole event, as well as their public welfare." After observing the live broadcast of public welfare and helping farmers, Mr. Gao, a representative of enterprises from Luojiang District, Deyang, introduced that before the live broadcast event, more than 20 products were prepared in the district, but only 8 were selected in the end.
The small live broadcast room has a big business knowledge. In recent years, Chenghua District has researched and formulated the "Ten Plans" for the three-year action of party building in the live broadcast e-commerce industry, issued the country's first guidelines for party building to lead live broadcast e-commerce, and set up a comprehensive party committee for the live broadcast e-commerce industry in CEC784 Wangu Smart Industrial Park. At present, 1 party branch of the park, 2 party branches of MCN institutions, 1 party branch of live content review enterprises, and 31 party members have been established.
"The three-year action 'Ten Plans' have gathered the consensus of the entire industry." Li Jie, Secretary of the Party Branch of Chengdu Addiction Culture Media Co., Ltd., said: "Only by further integrating into the society, repaying the society, and gathering positive energy with large traffic can we truly improve the society's recognition of the live broadcast e-commerce industry." ”
Singing the red melody and inspiring the "new" power with the combination punch
"Joining the organization is to find a 'mother's family', and if you have any confusion, you can communicate in time." Xie Wanwu, secretary of the Party branch of the Communist Party of China Chengdu Qiba Culture Media Co., Ltd., said that after the industry soaring in the past few years, we are in great need of a "backbone" to lead the healthy, long-term and stable development of the entire industry.
Compliance management has always been the cornerstone of the healthy, long-term and stable development of the live broadcast industry. To this end, Chenghua District relies on the comprehensive party committee of the live broadcast e-commerce industry to continue to consolidate the organizational foundation, empower innovation and development, enrich the activity carrier, and inject "red kinetic energy" into the development of enterprises in the live broadcast industry. Actively build demonstration positions such as the anchor home of Wangu Live E-commerce Industrial Park, open "red live broadcast room" and "Tuantuan live broadcast room", and according to the characteristics of mobile party members of live broadcast e-commerce enterprises, by guiding qualified enterprises to set up "party member pioneer posts" and "red supervision posts", develop 9 party members and executives to serve as the head of the party organization of the enterprise, and actively recommend "two representatives and one member" and participate in commendation and praise, etc., to guide more party member anchors to actively assume social responsibilities and stimulate the "new" power of industry development with the combination of party building.
Empowering red energy, emerging variables turn into governance increments
"The more we develop, the more we feel the importance of the party organization leading the development of the industry, and we also feel the urgency of gaining political recognition." "No young person says that he rejects party building, the key is how we innovate ways to make young people willing to accept and truly feel the party's advanced nature and service." The person in charge of the party organization of many live broadcast e-commerce enterprises said that live broadcast e-commerce has become a new engine to expand domestic demand and boost the development of internal circulation. At present, the industry has gathered a large number of "post-90s", "post-95s" and "post-00s" young people, and many anchors have more than one million fans.
To this end, Chenghua District pays attention to ideological guidance and service cohesion, starting from improving value recognition and social responsibility awareness, grasping the leading belt with the whole chain, grasping departments to promote coordination, and constantly gathering anchor groups and live broadcast e-commerce practitioners around the party organization. A series of activities such as the live broadcast e-commerce industry party building work symposium and the "Eastern Suburbs Enterprise Talk" party building theme salon have been held, allowing more party members and anchors to give full play to their traffic advantages and jointly participate in policy publicity, online fraud prevention and other activities, truly build a platform for social governance co-construction and consultation, and let emerging variables continue to transform into governance increments.
In addition, in order to further build a platform, integrate resources, and promote development, Chenghua District has provided support in building live broadcast industry clusters, encouraging industry brands, and guiding the agglomeration of MCN institutions, such as organizing the "Sister Wen in Sichuan" anchor team to undertake the training and exchange activities of 86 red villages in the province's collective economic e-commerce anchor talents, and facilitating 12 MCN institutions to carry out cross-regional party building and joint construction with Deyang Luojiang District and Chengdu Pujiang County, helping more than 8,000 physical businesses to carry out live broadcast promotion. At the same time, the city's first "Internet Marketer" home was listed, more than 700 local live broadcast talents for rural revitalization were cultivated in Pujiang, Danba and other places, and 14 sessions of "Chenghua Podcast" employment skills training were carried out, driving nearly 1,000 residents to achieve doorstep employment. A series of enabling measures have brought fundamental changes to the industry, while also relieving enterprises and institutions of worries.
Nowadays, the live broadcast e-commerce agglomeration area with CEC784 Wangu Smart Industrial Park as the pilot has initially formed an ecological development system of "industrial base + product selection center + MCN institution + industry live broadcast center + merchant live broadcast matrix", under the guidance of party building, the service capacity of the e-commerce industry in Chenghua District has been comprehensively improved, the industry strength has been fully condensed, and the "traffic" of the anchor is gradually becoming the "energy" of development.
West China Community Daily reporter Peng Rong Courtesy of the Organization Department and Social Work Department of the Chenghua District Party Committee