In order to deeply interpret the development status of the cheese industry and judge the future trend, Zhiyan Consulting has carefully compiled and launched the "2024-2030 China Cheese Industry Development Strategy Analysis and Investment Prospect Research Report" (hereinafter referred to as the "Report"). This report is not only a comprehensive and detailed review of the Chinese cheese market, but also the crystallization of Zhiyan Consulting's continuous tracking, on-site visits, in-depth research and accurate analysis over the years. It aims to help industry elites and investors grasp the pulse of the market more accurately, gain insight into industry trends, and provide strong support for future decision-making.
The report mainly studies the development of China's cheese industry, involving cheese production, factory sales, import quantity, import structure, export quantity, export structure, domestic consumption, average market price, market size and other subdivision data.
The report analyzes the development of the cheese industry in an all-round way from the aspects of domestic and foreign economic environment, domestic policies, and development trends, and provides corresponding suggestions and decision-making support for industry manufacturers to grasp the industry dynamics and future innovation trends.
Cheese is a milk product made by concentrating and fermenting milk, and is known as "milk gold". Cheese can be divided into original cheese (natural cheese) and processed cheese according to different raw materials and processing technology. The yield of raw milk cheese is 10:1, and it is rich in nutrients such as protein, calcium, fat, phosphorus and vitamins, and is a pure natural food. Processed cheese is a product made with cheese as the main raw material, adding other raw and auxiliary materials, and heating, stirring, emulsification (drying) and other processes.
The mainland cheese market began to sprout as early as the 90s of the last century, and around 2010, under the background of the acceleration of dairy consumption, domestic cheese consumption began to show a growth trend. In recent years, with the continuous market education and product innovation of dairy companies, consumers' awareness and demand for cheese products have been effectively improved.
At the same time, people's demand for nutrition and health is increasing, and cheese has quietly become the new favorite of the mainland food consumption industry because of its nutritional and health characteristics, and the demand scale is growing. With the rise of the downstream demand market and the growth of domestic enterprises' investment layout, the output of cheese in mainland China has shown a steady growth trend. According to statistics, in 2023, the output of cheese in mainland China will increase from 56,800 tons in 2016 to 172,800 tons, the demand will increase from 153,900 tons in 2016 to 350,600 tons, and the market size will increase from 4.402 billion yuan in 2016 to 12.832 billion yuan.
China's cheese industry has entered the 2.0 era, and the cheese industry will take the family table as an important scene and expand the category of "cheese +" leisure snacks to create a national cheese era. At present, the penetration rate of cheese in the Chinese market is still very low, and compared with the cheese consumption structure of other countries in the world, China's cheese industry still has huge room for development.
The upstream of the cheese industry chain is mainly dairy farming and fresh milk industry, cheese processing equipment, food additives, food packaging materials, etc., and the representative enterprises of the fresh milk industry include Youran Dairy and Modern Dairy; The middle reaches of the industrial chain are cheese product manufacturers, mainly including Yili, Mengniu, Duomeixian, Guangming, Sanyuan, Miaokelando, etc.; The downstream of the industrial chain mainly includes catering, bakery and end consumers. The mature development of the downstream market is conducive to increasing the demand for cheese in mainland China, thereby driving the sustainable development of the domestic cheese industry.
The main production areas of mainland cheese are distributed in North China, East China and South China, and North China mainly includes Beijing and Hebei Province; East China mainly includes Shanghai and Jiangsu Province; South China mainly includes Guangdong Province and Fujian Province. Each cheese production site has its own unique characteristics and advantages. Whether it's a large company that produces it industrially, a farmer's cheese that preserves its traditional handmade cheese process, or a specialist company that focuses on imported cheese, every region is working to meet the demand for cheese.
The research team of Zhiyan Consulting conducted an in-depth analysis of the scale, industrial structure, key enterprises, and industrial development trends of China's cheese industry, and put forward suggestions for the problems existing in the development of the cheese industry, providing reference for local governments, industrial chain related enterprises, and investment institutions.
Data Description:
1: The core data of this report has been updated to December 2023 (the relevant financial indicators of non-listed companies in the report are affected by corporate credit approval, and there may be a certain lag), and the forecast period of the report is 2024-2030.
2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.
3: The core data of the report is based on the strict data collection, screening, processing, analysis system and independent calculation model of the Zhiyan team to ensure the accuracy and reliability of statistical data.
4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.
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