Dong Yuhui suffered a lot of injustice in the East but suffered silently, but he was different.
Last night, the Oriental Selection New Clothing Number was launched, which overlapped with the beautiful life products led by Dunton.
Dunton was finally pulled into the group two days ago, and was temporarily asked to premiere the new account, obviously because the company intended to divert its traffic, and the new account had been dominated by yoyo publicity.
Dunton publicly expressed his dissatisfaction in the live broadcast room last night, saying that he thought the company was good in the past, but he was disappointed recently, and it depends on how Lao Yu adjusts.
On June 26, in the live broadcast room of "Oriental Selection of Beautiful Life", the protagonist Dun Dun hit the pain points of the company's management, and instantly set off waves on the Internet.
He bluntly pointed out that the company's decision-making is "behind closed doors" - whether it is opening a new live broadcast account or dealing with the turmoil of the Internet, these key links always seem to pass by the anchors, and lack the necessary communication.
"Sometimes, we are like actors on stage, and how to change the script depends on the director's mood."
The metaphor of the pause made the audience in front of the screen shocked.
Although he stressed that he enjoyed the favorable conditions given by the company, the recent frequent Internet public opinion storms and the company's internal management omissions made him feel "powerful and nowhere to go".
Dunton's "complaining" was not impulsive, but the negative emotions that had accumulated for a long time found an outlet for release.
"It's like the weather forecast always says there will be rain, but the umbrella is always in someone else's hand."
His metaphors are both vivid and slightly bitter.
As a celebrity anchor of Oriental Selection, Dunton has amassed more than 2.11 million loyal fans on the Douyin platform with his unique talent for English tongue twisters and deep insights into beauty and skin care products.
When the company decided to get involved in the field of clothing and opened a new account "Oriental Selection Clothing", Dunton found that he was pulled into the game almost at the last moment, and was also asked to save the scene urgently and participate in the premiere of the new account.
This sudden change undoubtedly exacerbated his uneasiness and confusion.
After experiencing all this, Dunton showed unusual calmness and deep thinking when he returned to the live broadcast room of "Oriental Selection Beautiful Life".
"The sense of crisis made me more sober, and the dissatisfaction during this time was not a disease-free moan."
His words reveal his expectations for the future, but he also does not forget to mention his colleague Dong Yuhui, who chose silence and patience in the face of injustice.
Dunton's move is undoubtedly a brave voice against the current situation, and it is also a direct appeal to the leadership, especially the founder Lao Yu, to see substantial changes.
The "truth or words" in this live broadcast room are reminiscent of last year's "small essay turmoil", when another anchor Tianquan was suspended for three months due to inappropriate remarks in the live broadcast, and the incident reflected the loopholes in the company's management and strategic planning.
Dunton's blunt remarks are not only a release of personal emotions, but also a torture of the internal management mechanism of the entire live broadcast industry.
Up to now, the number of followers of Dunton's personal account has not fluctuated significantly due to this "complaint", but has attracted a warm reminder from some fans: "If you say too much, you will lose, protect yourself." ”
Under the spotlight of public opinion, Dunton's next move, and how Dongfang Selection responds to this series of challenges, has undoubtedly become the focus of attention.
In the turmoil of the live broadcast industry, Dunton's brave voice may be a prelude to change, making everyone take their breath away.
As Dunton's outspokenness continued to ferment on the Internet, it not only sparked heated discussions among fans, but also attracted widespread attention inside and outside the industry.
People are starting to re-examine the inner workings of the live streaming e-commerce industry and the delicate balance between the relationship between streamers and companies.
The act of a pause is like a pebble thrown into a calm lake, causing ripples.
In this turmoil, the reaction of Dongfang's selection management is particularly crucial.
In the face of Dunton's public suspicions, the company acted quickly, not only communicating with Dunton privately to try to understand the source of his grievances, but also issuing a statement to the public that it would strengthen internal communication mechanisms to ensure that the voices of every employee and anchor are heard.
"We value the dedication and contribution of every team member, and our feedback is an opportunity for us to improve," the statement said. ”
This move is seen as an important step in the transparency of internal management of Oriental Selection.
The company not only emphasizes that it will optimize the decision-making process to ensure that the opinions of anchors can be fully listened to in major decisions, but also plans to hold regular anchor exchange meetings and build a platform for open dialogue, in order to reduce misunderstandings and enhance team cohesion.
At the same time, Dunton also showed positive changes in the follow-up live broadcast.
He thanked the fans for their care and support, and said that after in-depth communication with the company, he was full of new expectations for the future.
"Communication is always the first step to solving a problem, and I'm glad to see companies trying to change."
Dunton's words conveyed a positive signal, and also made fans breathe a sigh of relief, and they left messages of encouragement, looking forward to seeing a more harmonious and efficient Oriental selection.
Dunton's behavior also triggered a chain reaction in the industry.
Other live-streaming e-commerce platforms have begun to reflect on whether they have similar problems, and many anchors have also begun to discuss unequal treatment at work openly or privately, promoting the development of the entire industry in a more humane and fair direction.
Dunton's courageous voice has inadvertently become a force for positive change in the industry.
It remains to be seen whether this "small revolution" initiated by an anchor can finally be transformed into a big progress in the industry.
But what is certain is that Dunton's bravery and persistence have left indelible traces in this unpredictable live broadcast sky.
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