From June 28th to 30th, ISPO SHANGHAI 2024 Asia (Summer) Sporting Goods & Fashion Exhibition was grandly held at the Shanghai New International Expo Center. At the scene, Xinri electric vehicles made a stunning appearance, and the strong alliance with ISPO not only activated the potential of the integration of fashion and sports, but also set off an unprecedented cross-border trend storm at the exhibition. With MKRetrolax and other trendy products, the exhibition successfully broke the boundaries of the fashion sports circle with its unique cross-border concept and novel gameplay, and showed infinite possibilities for cross-border cooperation of two-wheeled electric vehicles.
ISPO SHANGHAI 2024 brings together more than 600 well-known sports brands from more than 20 countries and regions, based on the full range of sports and outdoor products, and gathers many subdivisions to display the cutting-edge trends and trends of the domestic and foreign sports markets in an all-round way. The debut of Xinri electric vehicles not only shows the charm of fun travel, but also injects new sports vitality into the exhibition, bringing unprecedented surprises to exhibitors.
In this exhibition, MKRetrolax and Thule bicycle pannier products were jointly exhibited, and the two were perfectly integrated, which not only showed the sense of science and technology of the bike, but also gave full play to the sports vitality, and jointly created a trend-leading cycling life experience area. MKRetrolax not only inherits the consistent high performance and high-quality genes of Xinri, but also makes bold breakthroughs in exterior design, skillfully integrates fashion and sports elements, and quickly emerges and becomes the focus of the audience with its avant-garde and unique design concept and excellent product strength. The cross-border cooperation between Xinri and Thule has brought a wide range of potential audiences to the Xinri brand, and at the same time, it has also brought the unique charm of MKRetrolax to more sports enthusiasts, so that more and more people can appreciate the new trend of cycling and indulge in this dynamic and fun cycling world.
In addition to the splendid exhibits, a series of offline activities and cycling check-in areas carefully planned by Xinri are undoubtedly a highlight of the exhibition. In the exhibition area, Xinri provides consumers with more intuitive and in-depth product experience opportunities, so that visitors can fully experience the excellent handling performance and comfort experience of MKRetrolax, and intuitively feel the sports charm and fun brought by Xinri electric vehicles. At the same time, Xinri joined hands with well-known outdoor professional players and KOLs and cycling experts to share cycling experiences and sports stories through social media platforms, which attracted the attention of a large number of young consumers and stimulated their strong interest in cycling sports culture. In addition, Xinri patiently answered users' questions on the spot, sincerely listened to the voice of every player, and jointly explored new ideas for product optimization in close communication and discussion, so as to ensure that every consumer can enjoy the fun of riding.
For the electric vehicle industry, the key to the success of cross-border marketing lies in excellent quality and strength. As a technology-based enterprise with temperature, Xinri Electric has always adhered to its original intention, adhered to the principle of user first, and is committed to providing high-quality and high-performance travel solutions for consumers around the world. Participating in ISPO SHANGHAI 2024 this time, Xinri Electric Vehicle breaks through the traditional boundaries and realizes the deep integration of travel fun and sports genes. Through well-planned creative gameplay and immersive interactive experience, Xinri Electric Vehicle cleverly combines the convenience of two-wheeled travel with the vitality of sports elements, which not only comprehensively demonstrates its cross-border innovation and exploration spirit in the field of sports, but also shows a new trendy riding style to the industry.
With the continuous development of the electric vehicle industry and the intensification of market competition, Xinri Electric Vehicle will continue to explore and expand new market areas, continuously stimulate brand vitality through cross-border cooperation and marketing innovation, bring consumers more diversified and personalized travel options, and let the integration of fun travel and fashion sports blow to every corner of the world.