Even among the Hong Kong celebrities, Feng Yu Muzhuang still sits firmly in the C position. In addition to her hardcore background of marrying the "old money family", her own extraordinary career achievements are also an important reason why she is respected.
Most people have the impression of the daughter of a wealthy family, the daughter-in-law, the rich clothes and ornaments, the focus of life is on social pleasure or learning some elegant skills that can decorate the façade, such as playing the piano, painting, flower arrangement, etc. But Yu Muzhuang is not such a person.
Although she married into the Fung Group, a well-known Hong Kong consortium with family assets of tens of billions, she started her business early and painted her own strong woman background through years of painstaking management.
One of her most famous words is: I want children to know that no matter how good the family environment is, it is necessary to pay attention to the process and ideals.
How hard is Yu Muzhuang? She was born from a wealthy but hardworking and self-disciplined school, but because she didn't get into the university she wanted, she took three bachelor's degrees in one go, including marketing, Japanese and IT. IT was not her interest, but her mother wanted her to learn it, so she gritted her teeth and read it.
After starting a business, these three majors were all used by her, and life is really not in vain.
After graduating from Cornell University, Yu Muzhuang went to Japan alone, first as a business consultant at KPMG, and then at Goldman Sachs, where he worked for five years.
In 2010, she left her high-paying gold-collar job and chose to start her own business. The reason why she joined the profession of "marketing consultant" was because of the opportunity to prepare for her wedding in 2019.
At that time, she and her husband Feng Yuming were planning to hold a wedding in the Maldives, but they had to return to Hong Kong to hold a make-up wedding banquet later. In the process of communicating with the wedding planner, Yu Muzhuang found that he had a lot of ideas and ideas in addition to talking about investment.
Later, a customer wanted her to help her company do marketing planning, and she also wanted to better balance her career and family after marriage, so Yu Muzhuang was freed from the fast-paced investment banking work and opened a market consulting company by herself.
At the beginning of the business, there was not much capital, and Yu Muzhuang did everything herself, receiving guests, wrapping gifts, and other trivial things, she did not fake her hands. In the fourth year of entrepreneurship, her daughter was born, and she worked throughout her pregnancy, and she was still moving and lifting when she was 9 months pregnant; The day after giving birth to her youngest son, she was on official business in a hospital bed.
For the development of the company, Yu Muzhuang has 24-hour mobile phone online, long-term lack of sleep, and has had the experience of "brainstorming" in his sleep. The attitude of total dedication to her work is determined both by her natural personality and by her experience at the financial giant Goldman Sachs.
Yu Muzhuang has had a dream of entrepreneurship since he was a child, and when he was young, he wanted to open a cake shop and a hair salon. She took a year off from Goldman Sachs before marriage, and during the period of leave without pay, Yu Muzhuang went to Japan to study a Cordon Bleu dessert course while solving problems for customers remotely.
"I like to challenge myself, I don't want to miss any opportunities, and I don't think it's a waste if I don't do my best to maximize the benefits." Yu Muzhuang said.
With such an idea, it is difficult to succeed or not. Hong Kong is highly competitive and the entrepreneurial environment is not optimistic, but Yu feels that being a woman has a natural advantage, namely keen insight and attention to detail.
Yu found that many of her peers only value creativity and the ability to make people check in and take photos, but ignore the purpose of the brand and the target audience, and she will thoroughly understand the intentions of customers through careful communication, which makes her deeply loved and recognized by customers from different sectors.
Yu Muzhuang had tried to take on 38 projects at the same time, but she didn't feel that it was a chore. However, in the middle of the industry, she found a problem: no matter how hard the team is and no matter how hard it is, as long as the customer does not approve, it will be in vain. This is completely different from foreign counterparts, who do not take a deposit and do not start work.
Yu Muzhuang tries to change the suffering situation in the industry and retain real talents through his own efforts. Her husband is a non-executive director of the family business, and she can be a beautiful lady with peace of mind, but Yu Muzhuang chooses the hard model.
It's just because she doesn't want to be a housewife in the traditional sense, but wants to set an example for the two children by "teaching by example".
She also said that she does not force her children to take over, "As long as they find their own meaning in life, I will fully support them, but I will let them know what difficulties they will face in the future." ”
Over the years, Yu Muzhuang's company has served many high-end people, in addition to celebrities, politicians, sports figures, and cultural celebrities such as Nobel laureates. At work, Yu Muzhuang always admonishes himself to "compare his heart with his heart" and achieve the customer's greatest wish within the smallest budget. And what she wants her employees to learn most is to "see through the customer's mind".
At present, her company has been able to provide customers with a "one-stop service", including a series of professional matters such as operation, planning, production, promotion, public relations, etc.
She plans events that not only focus on the products themselves, but also pay attention to the environmental atmosphere and service details of the whole event.
It is because of this professional attitude that she has become a long-term partner of star David Beckham, and has formed friendly collaborations with international names such as Van Cleef & Arpels, Versace and miu miu.
To be a marketing consultant, it is indispensable to build your own network, and this is Yu Muzhuang's strength.
Looking at her circle of friends, in addition to Lin Tianer, Zeng Zhaoyi, Huo Yongshi, Li Jiatong and other wealthy daughters, there are also capable daughters-in-law of wealthy families such as Guo Jingjing, Yu Yaying, Zhang Feiping, He Qianbei, and she is also a friend of singer Coco Li.
She even got to know many foreign celebrities, including Lin Shiling, the ex-wife of Lee Jae-hyong of South Korea's Samsung Group, and Eva Chow, an American designer.
In addition to making money, Yu Muzhuang also finds the meaning of life through public welfare.
In addition to donating to charity, she also uses her expertise to advise different non-governmental organizations, including the Make-A-Wish Foundation and Hong Kong Ballet, which are related to women and children. She has always "wanted to carry forward the good things that others have done and let more people know about them".
Outside of work, Yu Muzhuang is low-key, her family background is not bad, she married well, and gave birth to a pair of girls, but externally she has always been an independent and capable strong woman, rather than an idle and vase of a wealthy family.
As one of the top celebrities in the Hong Kong circle, Yu Muzhuang's story actually has no reference, but perhaps each of us can draw some nutrients from her sense of purpose, urgency and sense of struggle. It's never too late to work hard, don't you say?