Recently, as the price competition of domestic new energy vehicles has become more and more fierce, the "hurricane" of this market has also blown to the always calm BBA camp - BMW, Mercedes-Benz, and Audi. According to the information of major sales platforms, the price of many Mercedes-Benz models is now sold more than 100,000 yuan lower than the original guide price, and the price reduction is generally about 40%. This scene is undoubtedly a direct consequence of the full development of domestic cars in the domestic market. Next, let's take a look at a few of the featured models.
ZEEKR 001 is a blockbuster model in the new energy market. The car is inspired by the steering wheel of a racing car, which offers a good grip and the right size. It is equipped with a rear full LCD instrument cluster and a 15.05-inch 2.5K floating central control screen, the addition of these high-end equipment improves the overall intelligent experience of the vehicle, reaching the mainstream level in the industry. The new ZEEKR 001 is also equipped with an AR-HUD head-up display system as standard, which increases the convenience of driving.
In terms of configuration, ZEEKR 001 is also good, including the electric suction door of the whole car, electric trunk, keyless entry of the whole car, adaptive high and low beams and other high-end configurations. ZEEKR has also launched a free charging privilege worth up to 14,700 yuan and a discount of 1,400 yuan for electric cards, as well as a lottery with a 100% winning rate, which has greatly improved its competitiveness in the market.
Looking at the Model Y, as a foreign brand of electric vehicles, it also has an impact on the traditional fuel vehicle market. Its front design is delicate and calm, and the headlights are elegant, which is very in line with the aesthetics of young consumers. THE BODY SIZE IS 4750MM1921MM1624MM, AND THE SIDE LINES ARE ROUNDED, SHOWING A STYLISH AND SPORTY STYLE. The Model Y is equipped with a fixed-ratio gearbox, and the acceleration time to 100 km/h is only 3.7 seconds, which has attracted the attention of a large number of consumers.
The Han EV continues to adopt the design language of the EV Dragon Face, with continuous headlight clusters and blacked-out trims, and two new colors, "Dusk Mountain Purple" and "Silver Glaze White". The Han EV is also equipped with the Yunnan-C intelligent body control system, which adjusts the suspension according to real-time road conditions to provide optimal comfort and handling. The maximum discount for the Han EV can reach 30,000 yuan.
In the face of strong competition and market share squeezing of domestic new energy vehicles, BBA brands have had to adopt a strategic response to attract consumers by reducing prices and increasing preferential measures. This not only gives consumers more choice, but also encourages all brands to continuously innovate and improve the quality of their products.
As the competition of new energy vehicles shows, the future automobile market will be a contest in technology, service and brand power. For consumers, more choice, better products and better experiences are what they care about most. With the iteration of technology and the in-depth development of the market, we have reason to believe that the future new energy vehicle market will bring more wonderful performance.