On June 28, 2024, Aurora Big Data released a monthly analysis report on the market hotspots of China's generative AI industry in May 2024, revealing the activity of mainstream generative AI applications on mobile terminals in China. According to the report, the Wenxin Yiyan app topped the list as the most popular AI application.
Wenxin Yiyan: high user recognition and powerful functions
Since its launch in March last year, the Wenxin Yiyan app has been called more than 1.4 billion times, especially the Picture Q&A (VQA) function, which has been favored by users. This function allows users to ask questions while taking photos, which is widely used in scenarios such as professional picture reading and problem solving, which greatly improves the user's work and learning efficiency. Through the Wenxin Yiyan APP, Baidu not only provides convenient intelligent assistant services, but also makes it an indispensable part of users' daily lives through continuous optimization and iteration.
The synergistic effect of the paddle ecology and Wenxin Yiyan
Since the release of Wenxin Yiyan in March 2023, the inference cost of Wenxin's large model has dropped to 1%. Under the collaborative optimization of PaddlePaddle and Wenxin, the training efficiency of Wenxin's large model is increased by 3.6 times, and the inference performance is increased by 50 times. These technological breakthroughs not only reduce costs, but also greatly improve the efficiency and performance of AI applications, forming a powerful technical advantage.
The technological progress of the Wenxin model has formed a "flywheel effect" with the ecology of the paddle community. So far, PaddlePaddle has attracted 10.7 million developers, served 235,000 enterprises and institutions, and created 860,000 models. There are more than 4,000 innovative applications based on Wenxin Yiyan, covering multiple scenarios such as marketing, education and training, and smart office. The vigorous development of the PaddlePaddle community has provided strong support for Wenxin Yiyan's continuous optimization and innovation.
Commercialization and expansion of application scenarios
Baidu has made significant progress in commercializing generative AI. Baidu has reconstructed the advertising system through the Wenxin model, opened up the whole link of brand marketing, and improved the efficiency of content production and advertising. In December 2023, Baidu Marketing officially released the "Brand Intelligent Twin", relying on generative AI technology to achieve full-link intelligent marketing of brands. For example, Feihe milk powder's intelligent assistant on Baidu search can provide targeted suggestions and solutions according to the personalized needs of users, which greatly improves the efficiency of product matching.
AT THE BAIDU WAVE SUMMIT DEEP LEARNING DEVELOPER CONFERENCE, BAIDU CTO WANG HAIFENG ANNOUNCED THAT THE CUMULATIVE USER SCALE OF WENXIN YIYAN HAS REACHED 300 MILLION, AND THE NUMBER OF DAILY CALLS HAS REACHED 500 MILLION. At the press conference, Wang Haifeng also released the new version of Wenxin Large Model 4.0 Turbo, which has a faster response speed and stronger retrieval ability than the Wenxin Large Model 4.0 version. Baidu's intelligent code assistant Baidu Comate's Chinese name is also officially set as Wenxin Quick Code. At present, 80% of Baidu's internal tens of thousands of engineers have begun to use Wenxin Quick Code, and the code adoption rate has reached 44%.
User base and market response
In just one year, Wenxin Yiyan APP has accumulated more than 10 million monthly active users. Its users are mainly concentrated in first- and second-tier cities, and more than half are under the age of 35, mainly young students and busy professionals. These core user groups are not only the early adopters and promoters of AI technology, but also the main beneficiaries and drivers of future AI applications.
The main functions of the Wenxin Yiyan APP include Q&A, copywriting, workplace assistant, etc. Among them, the copywriting function is particularly prominent, with 31% of users mainly engaged in copywriting, and more than 360 million copywriting has been generated. This function greatly improves the user's creative efficiency through deep Chinese accumulation and intelligent solutions.
summary
The success of the Wenxin Yiyan app not only demonstrates Baidu's technical strength in the field of generative AI, but also marks China's leading position in this frontier field. With the continuous advancement of technology and the continuous expansion of application scenarios, Wenxin Yiyan will continue to lead the development of generative AI and bring more convenience and innovation to users.
In the future, with the popularization and application of more AI technologies, we can expect generative AI to create greater value in more fields.