On May 27, Shanghai introduced the "Shanghai Nine" new policy for the property market, including the reduction of the down payment ratio, the reduction of loan interest rates, and the relaxation of non-Shanghai purchase restrictions. On June 28, the reporter conducted an on-site visit to some new and second-hand housing markets, and found that the new housing market was very popular, and some real estate subscriptions triggered the scoring system; The second-hand housing market has also seen significant growth in terms of volume and transaction volume, especially the pace of "just-demand" buyers entering the market has accelerated significantly.
The scoring was triggered, and the new real estate in Songjiang welcomed high popularity
In the full moon of the new deal, the "Merchants Times Chaopai" (Xingyu Mingting) located in Sijing Town also ushered in the opening day of the project. As Songjiang's first public transportation-oriented characteristic real estate, the project has ushered in super popularity since it entered the market on May 16, and with the blessing of "Shanghai Jiutiao", the number of new houses shown every week has also increased significantly in the early stage. On the opening day, more than 300 groups of families gathered at the project site to participate in the selection of 234 houses, which also made China Merchants Times Chaopai the first real estate to trigger the scoring system this year.
"I drew No. 66 today, and I feel that there will be no pressure to choose a room later, so I am so lucky!" Mr. Shen's excitement is overflowing, this year is the fifth year of Mr. Shen's coming to Song, the idea of buying a house was included in the life plan early, and after the release of the new policy, he had the qualification to buy a house in advance, "When this real estate first came out, I felt that it was very consistent with my housing needs, and after learning about the 'five changes to three', I immediately came to prepare to book a house." Coupled with the reduction of the down payment in the early stage, Mr. Shen feels that his "dream of living in peace" in Songjiang can finally be realized.
According to Chen Lei, the person in charge of the Chaopai project of China Merchants Times, since the entry and pre-sale of the project just span before and after the implementation of the "Shanghai Nine Articles" new policy, therefore, affected by the new policy, the number of customers who buy a home for the first time like Mr. Shen has increased significantly, "The area of our new house is from 80 square meters to 120 square meters, which is not only suitable for many young office workers, but also a very good choice for families with many children." The reporter learned that all 234 houses were sold out on the opening day.
The Poly West Suburbs Cozy project, which was also launched after the New Deal, has also achieved outstanding results in the new housing market, judging from the data, the project has sold more than 180 units in four days since it was listed on June 26. In addition to the quality of the building itself, the surrounding facilities and housing location are also key considerations for buyers.
The transaction has doubled, and the supporting mature community is more favored
The benefits of the policy are not only reflected in the new housing market, but also in the performance of the second-hand housing market.
Pacific Housing, located on Xinsongjiang Road, is responsible for residential sales around the Kaiyuan Mediterranean business district, and after the introduction of the new policy, store manager Dai Wei feels that the changes in the market are particularly obvious, "Both landlords and buyers are more active. "Some landlords smell the change in the direction of the market and take the initiative to call the sales staff to recommend as many houses for sale as possible; Some customers who originally planned to buy a house but did not have a large budget also began to consider a larger area because of the introduction of the new policy; Some customers were still hesitant, but now they are determined to buy a house. According to the data, the number of visitors to the store has increased by nearly 70% compared with before the introduction of the new policy.
In addition, the reporter also learned from the store that from the perspective of transactions, second-hand houses with a price of 300~5 million are more popular. Dai Wei revealed that today's buyers are mostly "just needy" customers, "often a family of three or with the elderly, such families have higher requirements for the internal management of the community, the surrounding business districts, and transportation, so they prefer the mature communities in the new city sector." ”
According to Pacific Housing Data, in the month after the new deal, the agency's new houses, new guests, new showings, and transaction volume in Songjiang District increased significantly, of which the transaction increased by 46.88%.
For the performance of the past month, some industry insiders said that affected by the "Shanghai Nine", the heat of the Shanghai property market has rebounded, once the market has adapted to the product, the potential buying power will be further released, it is expected that in July and August, the property market will continue to improve. From the perspective of the type of buyers, the proportion of people who just need it is relatively large, so the real estate market will not be overheated.
Text: Zhang Li
Photo: Zhang Li, Huang Shenyi (Correspondent)
Editor: Shen Lina