In the fiercely competitive automobile market, some models have a good start, but they have changed their appearance while walking, and the market heat has been decreasing, resulting in the continuous reduction of the market share of these models, to be honest, it is not that the competitiveness of these models is too weak, but the strength of competitors is too strong, so that the advantages of these models can not be played, such as Honda Binzhi and Hyundai Sonata, etc., of course, Zhiji LS6 is no exception.
In the 134th issue of the Interpretation and Analysis Series, the topic of this issue will talk about the Zhiji LS6, which has a month-on-month sales volume of "halves".
As one of the new energy brands that SAIC Motor focuses on, Zhiji Auto is a veritable "second-generation" brand, and its competitors should be concentrated in Zeekr, VOYANT, Wenjie and Deep Blue. At present, Zhiji Auto has four models on sale, two SUVs and two sedans: Zhiji LS6, Zhiji LS7, Zhiji L6 and Zhiji L7.
The Zhiji LS6, which is positioned as a pure electric mid-to-large SUV, was launched a few months later than the Zhiji LS7 and is one of the main product models of Zhiji Automobile's key layout, with a length of 4904mm and a wheelbase of 2950mm. CLTC is available with an all-electric range of 560 km, 680 km, 702 km and 760 km.
The exterior design of Zhiji LS6 has the obvious characteristics of new energy vehicles, although it is more fashionable and full of aesthetic sense, but in the homogenization of the serious new energy market, Zhiji LS6 does not belong to the kind of design style that makes people fall in love at first sight, although the tail design echoes the front face but lacks a sense of refinement, it seems a little childish.
Zhiji LS6The interior layout is relatively clean and regular and gives people a refreshing feeling, with good seats, rich storage slots, and a connected screen with a sense of science and technology, etc., which not only highlights the practicality and aesthetics of Zhiji LS6, but also makes people feel the technological atmosphere of the car, but the steering wheel of the car is too individual, which is really a test of the driver's adaptability.
The Zhiji LS6 adopts a front double wishbone rear multi-link independent suspension, and the configuration is both honest and sincere, reflecting that the entry is high-end, such as tracking reversing, parking radar, 360-degree panoramic image and steep hill descent are all standard. In addition, the car not only has an external discharge function, but also supports OTA upgrades for the Internet of Vehicles.
Compared with its competitors, the product strength and advantages are remarkable, and the market performance of the Zhiji LS6 last year is also soaring month by month, with sales of about 8,200 units in November 2023 and nearly 10,000 units in December in a single month.
I don't know if I don't see it, and I'm shocked when I see it. It is just a flash in the pan of the Zhiji LS6, and the market performance from 2024 to date can be commented on with a crotch pull. According to the public sales display, in January 2024, the monthly sales of Zhiji LS6 fell to 4,612 units, and the month-on-month decline can be said to be "cut in half", and the sales volume in February was 1,491 units.
In March, the monthly sales of the Zhiji LS6 rebounded, reaching 2,630 units, but soon fell, falling to 1,456 units in April, and even to the bottom in May, with only 483 units, a month-on-month decline of 66.8%. As can be seen from the above-mentioned monthly sales, the emergence of "halving" sales month-on-month is not a good sign for Zhiji LS6.
In the fierce market competition, can it be said that Zhiji LS6 can't hold on?
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