Now businesses can do all kinds of strange things for marketing.
Let's talk about NetEase, in the past, players directly called NetEase "Dad" for the sake of European gas, but now Feng Shui takes turns, and NetEase directly kneels down and calls all players "Dad", which makes people laugh for a while.
Recently, players of NetEase's "Against the Cold" mobile game will receive a text message, the content of which is written by NetEase: "Dad! Mother! The rebel has prepared a new New Year gift for you: 288 fashions, job transfer tickets, etc., quick receiving! ”
This name is too humble, and the mobile game "Against the Cold" is too good.
Speaking of which, the mobile game "Against the Cold", as NetEase's "rebel", has relied on rebellious strength from the beginning of its launch, all the way to the present, and has been promoted to the "Prince of NetEase".
Before the launch of the mobile game "Against the Cold", it was known as the "ultimate loser", with R&D expenses exceeding 1 billion, a R&D team of more than 700 people, and vigorously implemented the setting of no liver and no krypton, and took the initiative to fight the price war in the industry.
However, these measures all hit the pain points of players, so they became popular after being launched, achieving 20 billion yuan in revenue in 4 months, and selling 200 million pieces of 6 yuan fashion in 3 months, surpassing "Glory of Kings" many times.
This time, the mobile game "Against the Cold" was at the birthday scene, regardless of everyone's opposition, and directly knelt down to call all players "Mom and Dad", because the game ushered in an anniversary, and from the content to the welfare, it once again took out the strength of the open beta, making players feel as if they were playing a new game.
On June 28, the official released an update announcement, the announcement has 50,000 words, and the production team of 1,000 people is really not vegetarian.
First of all, the new genre Xuanji joins the rivers and lakes, Xuanji is a wind attribute output type external power school, with the machine feather as a weapon, and different weapon forms such as bows, floating blades, and umbrellas can be conjured up, which can be fought on land and in the air, with a handsome posture and damage that should not be underestimated.
It is worth mentioning that the mobile game "Against the Cold" also gives away job transfer coupons for the whole server, and generally MMO transfer coupons are more than 100 yuan, and NetEase lost nearly 6 billion yuan in this wave of operations.
Then in terms of dungeons, the new 12-player national style punk group [Heavenly Machine Maze] is coming, the outer city will be opened on July 5th, and the inner city will be opened on July 15th, and players can get new unique equipment, 109-111 outfits and other refining equipment through the dungeon.
The Reverse Cool gameplay editor [Creative Workshop 1.0] is officially launched, and players can create new modes in the game by themselves, and even design independent games; When the player reaches level 71, completing the quest will unlock the 2.0 Tournament artifact "Thousand Machines Jade Cores", which is a new talent to play.
In terms of linkage, there are fashions and mounts brought by "Journey to the West" and "My Emperor Cat", which bring a different feeling to the rivers and lakes of the Great Song Dynasty.
In terms of welfare, from 288 yuan for self-selected fashion, to 0 yuan for skill skins, to half-price coupons, free appearances, free mounts, etc., the number is breathtaking, and the mobile game "Against the Cold" is really generous.
The player said: I am really proud to play against the cold, there is a lot of content to play, and the benefits are not exhausted, so I have to continue to play against the cold.
Regardless of everyone's opposition, he directly knelt down and called all players "Mom and Dad", the mobile game of "Against the Cold" is so big, can the anniversary still usher in the popularity of the open beta?
No matter, let's go and get the 288 yuan fashion first.