As old rivals, both Geely Boyue and Haval H6 have had the glory of the past, but by 2024, these two cars have been out of the TOP10 sales in the SUV field, so although the launch of the 2024 model is not a replacement, it is also a big upgrade.
Last month, the 2024 Haval H6 was launched, and instead of giving a more attractive 99,000, it stubbornly added 3,900 yuan, and the listing price was given from 103,800, and it was a limited-time offer. Is Haval short of this 3,900 yuan?
However, after looking at the configuration, you will find that the problem with Haval H6 is not that the price is high, but that the price is low, and even this H6 should be called H6 PLUS or H6 MAX is more appropriate, at least it should be called H6L.
On June 27th, H6's old rival Geely Boyue also released the 2024 model, although the styling design has not changed at all, but the configuration has risen significantly, and the price has dropped from 99,800 to 92,800, and the price is 87,800 after the limited-time discount, which is 16,000 yuan lower than the 2024 Haval H6.
So why did Geely Boyue play so much 6 and the offer was so attractive to the audience?
In fact, this is Geely's leading position in marketing, in Geely's sequence, Geely Boyue is divided into Boyue and Boyue L two cars, from the body data to the configuration of the H6 equivalent to the product is actually Boyue L, but who let Haval not have H6L.
In fact, Haval is a bit wronged, because the benchmark model of Haval H6 and Boyue should be the national tide version, from body data to configuration to price, it should be a comparison of these two cars.
However, the Guochao version uses the second-generation H6 platform, and the exterior and interior are too old.
On the other hand, whether it is the 2023 Boyue or the 2024 Boyue, it is not only one era ahead of the H6 Guochao version in terms of design, but also has an advantage in price.
The starting price of the 2024 Boyue is 92,800, which is nearly 6,000 yuan cheaper than the starting price of the H6 Guochao version. For example, the front and rear radars were castrated, only halogen headlights were used, the automatic folding rearview mirrors were canceled, the electric adjustment of the driver's seat was canceled, and so on.
In fact, these configurations are not worth a few dollars, but they allow white users to compare them at a glance, so if you want to sell the H6 Guochao version in the dealership, you have to lower the price to 78,900 to compete with Boyue.
Since the launch of the 2024 Haval H6, many self-media have been shouting for Haval, believing that the basic configuration of the Haval H6 has reached the level of a mid-size SUV, and even if the price is 120,000-150,000, it can kill all joint venture SUVs in seconds.
But the Great Wall, a straight man of steel, has always only focused on products, not marketing, when competitors launched Boyue L, CS75PLUS, Tiggo 8PLUS, Haval is still insisting on H6 a model to win the world.
As a result, white users can't figure out who the H6 competitor is, seeing that Boyue starts at 92,800 (Boyue L sells for 115,700), CS75 sells for 102,900 (CS75PLUS sells for 124,900), and Tiggo 8 sells for 109,900 (Tiggo 8PLUS sells for 126,900), it seems that the 2024 H6 is completely cost-effective.
But in fact, if the 2024 Haval H6 is called H6L, it is clear that Haval's offer is the most conscientious and cost-effective. Therefore, the launch of the 2024 Boyue, although it is not as vigorous as the launch of the new H6, has made the new H6 suffer a dumb loss.