A psychological counselor takes you into your own inner world, like the attention of it!
Text/Old K
On June 29th, the news that Douyin Internet celebrity Brother Gluten was admitted to the ICU with advanced liver cancer rushed to the hot search, making countless people sigh.
His family responded to the fans and netizens who cared about him on Weibo, in fact, Brother Gluten's body has been fighting against illness in recent years.
Do you miss 2018?
In Douyin, there is also a topic that is very popular now, that is, #Douyin # in 2018 has been played 3.04 billion times, and there is also a lot of traffic on topics similar to nostalgia for 2018.
Some say 2028 is closer than 2018. It's been almost a decade. Time flies, things are people, and the mode of short videos is changing more and more.
That year was the first batch of post-00s to officially enter the stage of the coming-of-age ceremony, and many people realized their dreams through Douyin. At the beginning of 2018, I still remember the "garage girl".
There is also today's protagonist "Brother Gluten", with long hair and a natural contrast between his vicissitudes of face and playful voice, he quickly stood out on Douyin in 2018.
When Zhang Nan, the general manager of Douyin, officially pushed Douyin in front of our eyes, he made the most fundamental interpretation:
"Douyin hopes that countless ordinary people can seize and share those beautiful moments in life when they encounter them, so that everyone's 'beauty' flows."
That's right, at that time, Douyin was still "recording the moments of a good life".
Most people miss the original appearance of Douyin because at that time Douyin was like a clean virgin, and each creator was not so greedy, but more to show the good side and be more life-oriented. However, with the capital and commercialization, after the volume of Douyin slowly increased, this simplicity was no longer there, and it slowly began to "greasy".
For example, from the later "Brother Yaoshui" and "Brother Giao" to today's "Brother Dudu", with the development of short videos, people do not hesitate to dress up as clowns to attract attention.
When the "unscrupulous" pursuit of traffic becomes a common thing, the quality and pursuit of content have long disappeared, and it is naturally difficult to link it with recording the moments of a better life.
Starting in 2021, Douyin has paid more attention to enterprise and commercialization, although it has repeatedly emphasized the importance of content quality, but the butt determines the head, and the head determines the content. A large amount of marketing content has entered Douyin in various ways, according to Feigua statistics:
From Q1 to Q4 of 2021, the number of videos with goods increased by 553%, the number of videos related to products increased by 240%, and the number of long videos larger than 3 minutes increased by 401%.
And I vaguely remember that when "Brother Gluten" (formerly known as Cheng Shulin) first got the opportunity to participate in the talent show "The Voice of Chinese Dream" in 2013 with a special singing method, he didn't care about being selected, because he just loved music, and he said at the time: "As long as you get the comments of professional tutors such as Han Hong and Coco Li, it is enough."
Later, the song "Roasted Gluten" scared Han Hong for a moment, and was later edited into various funny videos, but you must know that he is a "musician" who really loves music.
Behind the creation of "Baked Gluten", it is his own real sale of baked gluten in Shanghai, the hardships of life have never been easy to let go of ordinary people, his most difficult period was when he was 30 years old when he raised pigs, at that time because he stayed with pigs every day, so the smell was incomparable, and he was disgusted after going out, and he didn't make much money.
But he said, "I am more afraid of being looked down upon than I have a low salary." Maybe this is the softness in the hearts of ordinary people at the bottom.
Later, he stayed in the pigsty and simply didn't go out, but raising pigs was very boring, so he sang to the pigs, and this singing was out of control, and he secretly vowed that "I must take the road of music in the future".
But where is the path of music professionalism that is easy to realize at the grassroots level? But he decided that he would never want to "live with pigs" again, and resolutely came to Shanghai to work. Later, when I was working in Shanghai, I tried my best to find all the places where I could show my singing voice, and then the above thing happened.
But the difficulty of the music road is far beyond his imagination, because he is old and his appearance is not good, he has been traveling all over the country as a wandering singer.
From 2009 to 2013, he wrote more than a thousand songs on his own. Even when he participated in the talent show in 2013, he took out the paper balls in front of the camera, and the lyrics were written on them.
Finally, with the blessing of Douyin, his singing voice is down-to-earth and at the same time makes people feel that music can be like this, and with the explosion of songs such as "Roasted Gluten", he has finally come out.
It's no wonder that some netizens said: I still remember the summer of 18, and there was a happiness given by Brother Gluten.
Seeing the sympathy of Brother Gluten's tragic situation now is a tribute to the persistence of countless ordinary people on the path to realize their dreams. In him, many people saw their former selves.
Whether people miss 2018 or sympathize with Brother Gluten, it is a pure tribute to human nature, because it allows us to see the original beauty.