China's children's fashion industry belt is in a stage of rapid development, with distribution in Guangdong, Zhejiang, Fujian and Henan, and the industrial cluster effect is obvious. At the same time, this industry is actively expanding the international market, and the export volume continues to grow. In 2023, Shopee's children's fashion category will perform well, with continuous growth in order volume and rich and diverse subcategories, which is suitable for multi-site layout.
This article focuses on the three major opportunities of the children's fashion category, and excavates the business opportunities and product selection secrets of the industry!
If you are interested in deepening the children's fashion category or have related industry resources, you can find a fast entry channel at the end of the article and get one-on-one targeted support from Shopee incubation managers.
Opportunity point one
The industrial belt continues to develop
The resources are many and widely distributed
China's children's fashion industry is blooming everywhere, and the representative industrial belt cities include Zhili, Foshan, Jieyang, Yiwu and Shangqiu.
Children's fashion is mainly divided into three key subcategories: children's clothing, children's shoes and children's accessories.
Relying on the platform advantages of the children's fashion industry belt and Shopee, a large number of excellent sellers have achieved a breakthrough in order volume in a short period of time.
Seller A from the Yupu Industrial Belt, the main product is a boy's suit, and the product has a high verticality. By making full use of the resources of the industrial belt for fast delivery, and cooperating with the exclusive freight support plan of Shopee's Thailand and Vietnam site, the seller has achieved a 422% increase in order volume in 2023.
Industry and trade integrated seller B located in Foshan, Guangdong, mainly engaged in Japanese and Korean-style baby and children's clothing, actively explored localized fulfillment, and cooperated with the rapid pattern-making production capacity of its own factory to achieve an average daily order volume increase of 128% in the 2023 promotion season.
Opportunity point two
The category performed well
High growth with great potential
In 2023, Shopee's children's fashion category will perform well, showing super explosiveness in the year-end promotion season. The children's fashion sub-category is rich and diverse, and there is still huge room for growth in this category as the spending power of Southeast Asia and Latin America continues to increase.
For strong categories, Shopee has in-depth market insights and rich operational experience. The trend of hot products in the Southeast Asian market changes quickly, and it is necessary to respond quickly to new products to ensure that products are always ahead of the trend. The Latin American market has huge potential, new products are issued quickly, and the proportion of sales is high, so it is recommended that sellers continue to enrich product categories and enhance market competitiveness.
When selecting products, sellers need to pay attention to the influence of three factors: market seasonal characteristics, holidays and back-to-school season. The following content will start from several key layout sites to reveal the selection ideas of children's fashion categories!
1. Philippine site
Filipino consumers prefer European and American styles, and prefer bold, trendy and brightly colored styles. Princess mesh skirts and printed shirt sets are hot sellers all year round.
Filipino consumers are very conscious about Halloween and Christmas, so cosplay and holiday party wear are very popular.
2. Thailand site
The temperature in Thailand is relatively hot from March to May, with an average daily high temperature of 35°C, so it is recommended to put on a large number of new light summer clothes. The rainy season lasts from May to November, so focus on preparing products such as raincoats and rain boots.
May is the beginning of the school season in Thailand, and there is a high demand for student supplies, such as cartoon school bags, black and white school socks and school shoes.
3. Vietnam site
During traditional festivals such as the Lunar New Year and Mid-Autumn Festival, the demand for costumes related to national culture has increased.
In the category of children's accessories, the hot-selling elements in the Vietnamese market are unicorns, dinosaurs and popular IPs, etc., and sellers can add more new accessories with these elements.
Opportunity point three
Special support for settlement
The incentives are more powerful and the ones are stronger
The consumer demand for children's fashion in Southeast Asia and Latin America continues to grow, attracting the attention of sellers such as factory transformation sellers, novice sellers, and domestic brands. To this end, Shopee has prepared a number of special supports to help sellers go overseas through children's fashion categories!
Support 1 category exclusive shipping discounts
In Vietnam and Thailand, Shopee provides sellers with category-exclusive shipping discounts, and sellers who meet the conditions can enjoy a minimum 3% discount on shipping costs, effectively reducing the cost of going overseas. If you are already a Shopee children's fashion seller, you can contact your account manager for details of the offer.
Support 2 Overseas warehouse incentive plan
At the same time, Shopee's overseas warehouse has corresponding incentives for new sellers to enter the warehouse, new products in the official warehouse, and replenishment, including store exposure, advertising rebates, product subsidies, etc., and rich resource rewards are waiting for you to unlock.
Support 3 Exclusive account manager docking
For new sellers who will settle in from March 1, 2024 (including the same day), Shopee has launched an upgraded version of the new seller's 10 "all" and 10 "free" plans, including free deposit for the first 3 months, free commission for up to 3 months, and free delivery of $60 advertising money.
If you are interested in deepening the children's fashion category, you will also have the opportunity to enjoy the one-to-one incubation of the account manager, who will take you to understand the market and select products accurately.
Sellers located in key industrial belts such as Huzhou Zhili, Foshan, Henan, Wenling, Jinjiang, and Jieyang have the opportunity to give priority to docking!