I saw the appeal of the top class again!
At the beginning of last month, Shukeguan Weibo just shared a photo of Bai Yuhao's teeth, which immediately received more than one million likes and attracted tens of thousands of comments.
The real body of the spokesperson has not yet been officially announced, and sharp-eyed fans have already found an anti-counterfeiting mark "mole".
"Familiar 1005, familiar smile."
As expected, three days later, in a TVC full of artistic conception, Xiao Zhan successfully "ran to the moon" and became the spokesperson of Shuke's global brand.
The soothing soundtrack, the setting of modern oriental artistic conception, and the essence of oriental aesthetics are accurately grasped.
Xiao Zhan wore a white suit with overlapping collars, restrained and noble when he sat quietly, and his smile was warm and healing, and the four words of bright eyes and bright teeth instantly became concrete.
#肖战括弧笑#, #肖战牙齿闪到我了#等10个话题立马霸榜热搜, a simple smile can control netizens for 100 million seconds!
The official announcement content has become the top single topic reading volume on the day of the official announcement of the Weibo platform brand in 2024, and the retweets and comments are also happy to mention double million+, and the topic reading has exceeded 2.4 billion+, directly refreshing the Weibo record!
An oriental gentleman with white jade teeth, rigidity and softness
I have to admit that many people initially fell in love with Xiao Zhan because of their appearance.
Every time I laugh, my clean and tidy teeth and smiling eyes with stars are particularly contagious and seem to cure everything.
When he is not smiling, he is calm and introverted, and has a bookish air as warm as jade.
Especially the ancient costumes, which amplifies this temperament.
The time shadow in the jade bone Yaoli, the white clothes are fluttering, and the long body is jade, which can be called the ceiling of ancient costumes~
and the recent high-profile "Legend of the Tibetan Sea", the early scholars looked elegant and handsome;
In the later stage, he transformed into a powerful minister, and his eyes were unfathomable, and the audience's expectations were filled as soon as the trailer was released.
Attending events every day, Xiao Zhan also likes to wear national style and new Chinese style.
Even the Mao suit, which is very testing, also holds.
Tall as pine, temperament like jade, perfect interpretation of the charm and elegance of the oriental gentleman.
And what is even more rare is that after so many years of immersion in the entertainment industry and experiencing peaks and valleys, he still maintains the same healing smile and youthful heart.
Don't get lost in the face of pursuit, don't prove yourself in the face of slander, because you are strong enough, and because you are soft enough, you can treat it with a normal heart, and like Chunsheng, "insist on doing what you think is right".
is also a rare person in internal entertainment, when he is working, he enters the group to concentrate on filming, and in his spare time, he picks up small sticky essence "nuts", wanders around the streets and alleys of the city without makeup, and shares his "centered" daily life with everyone on Weibo.
The oriental wisdom of combining rigidity and softness, relaxation and balance has long been integrated into his work and life.
The present is the future, focus on the achievement of professionalism
But the more you learn more about his story, the more you fall into his talent and respect for his character.
Unlike many actors from professional classes, it is as logical as graduation to joining the group and then acting, before becoming an actor, Xiao Zhan was also forced to work hard.
After graduating from university, I studied design art and became a designer. In order to win the bid, three design plans were given to the customer each time; In order to get the best results, I often work all night to make drawings and keep improving.
Even if he didn't become an actor, I believe that today's Xiao Zhan will become a professional and excellent graphic designer because he is good at "doing things well in the moment and living in the moment".
After entering the entertainment industry by mistake, Xiao Zhan still demands himself with a sense of professionalism of "focus and professionalism".
In his opinion, celebrities or actors are no different from other jobs, they are a profession, and if you want to do this job well, you also need to put in 100% effort.
The first character out of the circle - Wei Wuxian in "Chen Qing Ling", in order to figure out the psychology of the characters, he read the script again and again, and also wrote N character biographies himself;
When filming "Celebrating More Than Years", even if it was just a small role, he specially asked a teacher to take acting classes and seize every opportunity to improve himself;
In order to hone his acting skills, Xiao Zhan also took the initiative to challenge the drama "Dream Like a Dream", each 8 hours and more than 10,000 lines, which is a great test of acting skills and line skills, but "the difficult road is the uphill road", Xiao Zhan has been acting for 3 years.
Through continuous training, he became more and more comfortable and began to be able to handle complex roles.
Last year alone, there were three dramas "The Sun with Me", "Jade Bone Yao" and "The Sea in My Dreams" online.
With the role of Xiao Chunsheng, Xiao Zhan won many awards such as Weibo Outstanding Actor of the Year and Breakthrough Actor of the Year, and took another big step forward on the road to transforming into an acting school.
In an interview at the end of the year, when asked what his plans are for 2024, he said, "I just want to focus on doing things well and acting well." ”
It's simple and down-to-earth, but it reveals his focus and determination on acting.
changed careers from a designer, made his debut because of singing, and then started acting, and gradually crossed over to become an actor with works and strength. At this moment, let's look back at what he said at the China Literature Festival in 2019: Don't be arrogant or impatient, quit staying up late, break through the boundaries across borders and break into the world, he really did it!
"Everyone has their own things to accomplish and the unique value they want to have", Yu Xiaozhan, this thing is to give back to the audience with good works; Yu Shuke is "guarding the national oral health", specializing in oral beauty care solutions that are more suitable for Orientals.
Founded in 2006, the oral care brand was founded with the ever-evolving needs of consumers and product quality as a top priority.
Continuous in-depth research, so that Shuke better understand the market and consumers, each stage can develop innovative products and technologies, and continue to lead the trend of oral care: the new concept of "morning and evening care", oral beauty care with the concept of beauty-grade skin care, and sonic electric toothbrush lead the domestic oral care to move towards electronic......
Cross-border breaking into the world, today's Shuke has become a "comprehensive hand". With the advanced international scientific research level, we continue to innovate categories. Focusing on the needs of oral rejuvenation and cosmetic, we have continuously improved the product line, from toothpaste, toothbrush, electric toothbrush, to mouthwash, dental floss stick, mouth spray, and tooth strip, becoming a new fashion benchmark in the oral care industry.
Guarding the original intention with ingenuity, because of focus, every breakthrough and innovation makes Shuke better understand the needs of the Chinese people and how to protect the oral health of the people.
Over the past 18 years, Shuke has used 167 patents and 55 national and industry standards to escort the beauty of the East.
Through continuous research and innovation in quality, Shuke has won a large number of industry awards: Guangdong Famous High-tech Product Award, Enzyme Whitening Toothpaste was recognized as a high-tech product in Guangdong Province in 2019, Sonic Electric Toothbrush B2 was awarded the title of "CVC Excellent Product Certification", etc., and was rated as a CGBA Bay Area Manufacturing Quality Certification Enterprise.
Shuke adheres to the business philosophy of consumer first, improves quality and continuously meets the needs of young people in pursuit of rich personality consumer experience. In 2024, Shuke will be positioned as "better understanding of Oriental oral beauty", and will join hands with Xiao Zhan to interpret oriental aesthetics and spiritual core with focus and professionalism.
Sweeping away the clouds and mist, people are like jade, like the moon.
In the TVC full of artistic conception, Xiao Zhan once again showed the beauty of the Orient, "walking to the poor place of water, sitting and watching the clouds rise", combining rigidity and softness, and sharing beauty.
Between the lines and the sitting, Xiao Zhan showed his white jade teeth, while Shuke guarded the oral health of the Chinese people through the balanced way of oral care.
Born in the East, understand the East better
The beauty of the Orient, the beauty is in the artistic conception, and the beauty is in the state of mind.
With the awakening of Chinese cultural self-confidence, national tide, domestic products, and new Chinese style began to find and interpret the oriental culture that belongs to the contemporary era.
As a result, more and more people see Xiao Zhan's oriental beauty, and at the same time, Xiao Zhan's oriental charm has also entered the international show to show his heart.
But the most unique oriental charm is often reflected in the demeanor of a smile - "white jade teeth", "teeth like shellfish, lips like grease", "red face shines pearls, lips contain white jade", teeth are difficult to ignore in this smile.
It is precisely because of this that oral beauty has become a fashion topic, making more young people begin to pursue the fine and healthy beauty of teeth and gums, and the professional demand for oral care products is increasing day by day.
In 18 years of professional accumulation, Shuke, the light of domestic products, found this oriental philosophy. They found that there are great differences in the oral structure and oral environment between Eastern and Western people.
On the one hand, most of the teeth of Oriental people are shovel-type teeth, which are difficult to clean in many places; On the other hand, different eating habits create different oral environments. The daily intake of fine carbs and hot pot can easily make the mouth easy to breed acid bacteria, resulting in an imbalance of oral acid-base, and bleeding, redness and swelling of the gums become the norm.
Shuke takes the lead in providing "efficient and gentle" oral beauty care solutions for Chinese people with the balance wisdom of rigidity and softness:
Integrating the oriental balance of internal and external nourishment, rigidity and softness into oral care, extracting oriental natural plant ingredients, injecting oriental aromas, and integrating modern technology, we have created a series of efficient, gentle, and more suitable oral care products for orientals.
Zhigan Whitening Toothpaste, 100 billion "directional" lytic enzyme + solid white shield technology, internal and external nourishment, while injecting a unique oriental floral fragrance, the fresh taste makes brushing teeth a kind of enjoyment. The jasmine blossoms, the hollow valley orchid, and even the name is so poetic, it is the oriental aesthetics that only orientals understand!
The light-sensitive white dental strip specializes in the tooth structure of Asians, and is designed to fit the gum curve of Asians more closely and is light and comfortable. Moreover, it contains brightening ingredients and soothing factors, which can reduce irritation to teeth while removing stains, and is gentle and not sour.
Cloud Puff Toothbrush, according to the Asian characteristics of relatively small alveolar bone and thin gums that are easy to sensitive, specially designed with a small brush head to accurately clean the dead corners of teeth. The high-density and extremely soft brush filament makes it soft and moderately brushed, and protects the teeth and gums!
Each product can take into account the gentle tooth protection while whitening efficiently, which is the beauty and care wisdom of the Oriental people, and only this Oriental wisdom can better protect the self-confidence and beauty of the East.
From the difficult moment to break the boundary, along the way, Shuke has inherited and innovated, what remains unchanged is the pursuit of beautiful teeth and the professional research of oral aesthetic care, leading the people from a single brushing to a comprehensive oral care, and then to better understand the oral aesthetic care of Oriental people.
This time with Xiao Zhan, the top class of domestic entertainment and oral care, the teenager who loves the national style and the oral brand who understands the Oriental people better, focus and professionalism are their common pursuit, and exploring Oriental beauty care together can be said to be a two-way rush.
After the official announcement, large screens were arranged in popular business districts, waiting halls, and subway stations in Beijing, Shanghai, Guangzhou and other cities across the country, causing fans and passers-by to check in.
even landed in Times Square in New York, Shuke and Xiao Zhan confidently shined on the world stage together, which is not a kind of oriental cultural export!
"Oriental", "Chuxin", "Chinese", "Xiao Zhan" have become high-frequency words on the whole network, offline, Shuke will also fill the row, "There are a lot of Xiao Zhan on the street, I don't want to stay at home now, and it is a very happy thing to go out." This time, I will give Shuke a big score! ”
Whether it is in a TVC dressed in white or in advertisements that dominate the major screens, Xiao Zhan has always shown people with elegant and fashionable oriental charm, injecting more vitality and charm into Shuke.
Xiao Zhan, as a top Chinese young actor and singer, is highly compatible with Shuke in terms of image and soul.
He combines rigidity and softness, shows oriental style and self-confidence on the international stage with superb acting skills and dedicated attitude, and wins the love of fans with his modest, sincere and warm personality.
It is Xiao Zhan and Shuke's high recognition and resonance of "better understanding of Oriental oral beauty" that makes the two sides join forces and make Shuke shine more in the market.
The official announcement is just the beginning, and in the future, Shuke and Xiao Zhan will still grow together, jointly protect the oral health of the Chinese people, and smile with confidence.