Chinese master! In 10 years, silk will never be seen on Nike shoes again.
This quote was uttered at the 2019 Shanghai Trend Exhibition. Although several pairs of Nike silk came out later.
This sentence, in 2024, has a new interpretation:
1. In 2029, "silk" may appear on Nike shoes.
2, "Silk", see if it can appear on Adidas's shoes...
Now, the 10-year plan for Adidas x CLOT "Silk" seems to have begun! And it is also possible that it is Adi x CLOT "silk suit", "silk tie".
At present, the Paris front line has been the first to be exposed~
Recently, Edison Chen not only checked in LV, Undercover, and Y-3 at Paris Fashion Week, supported the debut of his good brother A$AP Rocky and the show of his old family sacai, but also took the time to meet Jennie.
Proper Parisian special forces!
Among them, Edison Chen also held a private family and friend Showroom event on a small scale~
The main purpose of this time is to hold the latest "BLUE ROOM" event with Adi during Paris Fashion Week, and start to preview the next round of adidas co-branded new products.
At present, Edison Chen's IG has updated a lot of details, and Edison Chen himself directly put on a full set of Adi co-branded "silk suits", and stepped on CLOT x Adi co-branded small leather shoes~
At the event site officially posted by CLOT, Tyshawn Jones also appeared as a model, wearing the latest CLOT x adidas co-branded clothing.
and the upcoming next pair of "CLOT x Adi" shell scalp shoes.
In addition to Tyshawn, there is also a good brother A$AP Nast.
There are also Sarah Andelman, the manager of the legendary French fashion store colette, as well as Brent Faiyaz, Grant and other elderly people in the industry, all of whom coincidentally checked in Edison Chen's blue hut and tried on a small suit~
Among them, CLOT x Adi's new "silk" small objects began to be exposed one by one.
Well, well, ten years without silk at Nike, finally from the moment he left Nike, the clock started.
According to the lineup of items exposed by the CLOT show earlier, in addition to the hollow Polo that has been worn by Jennie and Guanxi herself many times, this time the suit + shell scalp shoes should also be one of the items that attract the most attention.
Edison Chen has indeed changed his style quite a lot since he signed Adi, and all kinds of Adi classic shoes are all a blast in his hands, and it can be seen that Adi may even have changed the production line for EDC, right?
Sure enough, except for the three bars that can't be moved, everything else can be changed!
After all, before returning to Adi, Edison Chen and Nike's joint name looked like this:
Whether it's last year's various Dunks, or AJ5, Kiss of Death, Silk AF1, etc., these are quite traditional "sneakers" category. Change the material, change the color, add some small objects, in short, it is to play around the basic silhouette to make sneakers.
And when Edison Chen usually wore these co-branded sneakers, they were also relatively street styles.
On the other hand, the current OOTD of Guanxi Brother is very different. Sure enough, after people reach 40, and from the second generation of rich, to the third generation of wealth, people have really transformed!
Of course, Edison Chen's recent "sudden" style change is not without reason. As early as last year, when I first joined Adi, I mentioned in an interview that I had more freedom to cooperate with adidas, saying that adidas gave me more room to play.
At this point, I guess all friends will understand. The hardships I have endured in Nike, the walls I have touched, and the treatment I have received are not high, and I have to find it back in Adi this time!
Edison Chen has repeatedly emphasized that he is "making shoes rather than sneakers" at aidas. In other words, Edison Chen's work in Adi is not streetwear, but "Clothes" clothes.
In addition to the design authority, Edison Chen's own desire to broaden the track by joining Adi also has a certain relationship.
After all, when I was at Nike, I used almost all the Chinese elements (yin and yang, pandas, silk, jade, tea, terracotta warriors...... ）。
Since entering Adi, he has not focused on Chinese style as he did when he was at Nike, but has made his products more "international" and "fashionable".
After all, the path that Adi has been taking in the past two years is to continue to cooperate with brand units in various fashion fields, which is reasonable.
CLOT itself has also begun to take advantage of the trend to make efforts on its own shoes, including the casual shoes that were released some time ago, and the pair of mule leather shoes that will be released in the future~
After all, sneakers are really not going to be easy.
So thinking about it this way, it is not difficult to understand that Edison Chen's style has changed greatly, and now he has started to make "clothes" and "shoes".
After all, as a frequent visitor to European and American fashion weeks, it is a little itchy to watch my good brothers all switch to the fashion track.
In the end, do you think that the current Edison Chen and CLOT are still right? Don't say it, blue-blooded people, don't you have to match a "blue silk"?
Online and other hands, adidas x CLOT co-branded "Blue Silk Shell Head".