From June 25th to 27th, the high-profile FBIF 2024 Food and Beverage Innovation Forum and FBIF Food Innovation Exhibition were held at the National Exhibition and Convention Center (Shanghai). This exhibition brought together guest exhibitors from the global food and beverage industry to participate in the new initiative of "breaking the volume and creating the new". Yili Group, which ranks first in Asia's dairy industry and one of the top five in the global dairy industry, brought its innovative product, Yike Huoquan Freshly Brewed Tea, to the forum, and won the FBIF Food Innovation Award: Innovative Tea Beverage of the Year and the Most Popular Consumer Award of the Year for its breakthrough product technology.
With the improvement of consumers' health awareness, the sugar-free tea market has ushered in rapid growth. As the No. 1 dairy industry in Asia and one of the top five dairy companies in the world, Yili has always adhered to the corporate creed of "Yili is quality", has a keen insight into this consumer trend, gives full play to its profound strength in R&D technology, and is committed to providing consumers with healthy and high-quality products and services.
On the morning of June 26, in his speech at the conference, the relevant person in charge of Yili deeply analyzed how Yili achieved overtaking in the corner of the business module through product innovation in the fiercely competitive market environment, and reached the top 30% in the PSD ranking of some convenience stores. In particular, he introduced the remarkable breakthrough achievements made by Yike Huoquan in the field of tea drinking-[Lock Fresh Cover Patent], the core of which lies in the unique fresh-locking mechanism, which can realize the separation of tea and water, completely seal the flavor of tea, effectively avoid the oxidation and flavor loss of tea after mixing with water, and make the original flavor of freshly brewed tea be restored without damage. This patent marks a solid step forward in the tea preservation technology of Ikehuoquan, and promotes the future development of the industry.
At the forum, the relevant person in charge of Yili pointed out that the ingredient list of Yike Huoquan Freshly Brewed Tea with zero added is only the formula of tea and water to meet the health needs of consumers in the sugar-free market. With one twist and one shake, you can enjoy the innovative move of freshly brewed tea within 3 seconds, bringing consumers a more convenient and pure tea experience, which triggered a heated discussion among the forum guests.
The successful holding of the FBIF2024 Food & Beverage Innovation Forum not only provides a valuable platform for Yili to display its innovative achievements and exchange industry experience, but also provides an opportunity to discuss industry development trends and promote industry innovation and development with colleagues in the global food and beverage industry. Yili's launch of Yike Huoquan freshly brewed tea has opened up a new track of freshly brewed tea, and also promoted the health concept of "fresh to freshly brewed". In the future, Yili will continue to be driven by scientific and technological innovation, promote Chinese tea culture to a broader international stage, and create healthy products that meet the needs of the whole population, the whole life cycle and the whole consumption scenario, so that the world can share health.