Text: Xinghua Archives
Edited by Xinghua Archives
Friends who like to drink milk tea must have swiped the news of some milk tea brands in offline stores or on the Internet.
In the hot summer, Heytea has also launched a new milk tea, named "Little Milk Gardenia", which sounds like milk tea made with milk and gardenias, but if you read it carefully, you will find that something is wrong, how to feel a little rubbing.
This incident caused a lot of public opinion on the Internet, and it was wildly ridiculed by netizens, who felt that this name was very bad, and some netizens said: Is my little milk gardenia done? Come and try my little milk gardenia.
Heytea also collaborated with Durex, everyone knows what Durex is, and the copywriter is really blushing when he sees it.
Heytea finally changed "Little Milk Gardenia" to "Little White Gardenia" on the order applet, and the popularity of Heytea has not passed, and Gu Ming has caused a lot of discussion and controversy among netizens on the Internet.
The reason is that Gu Ming's new logo, which looks like a man's private parts, has begun to complain.
What each brand wants to do, should think carefully clearly, whether it is good to do social repercussions, especially big brands, which is related to the brand image, and the slightest wrong thing will cause heated discussions on the Internet, and the impression of the brand will be swept away.
There are also brands that deliberately make abnormal designs to attract discussion and attention.
But Gu Ming doesn't seem to have to deliberately create hot spots. There are many Gu Ming stores, and they can be seen everywhere on the city streets, it is such a big brand of milk tea, and the new logo released has been questioned and incomprehensible.
Why did Gu Ming change its logo? Let's take a look at what Gu Ming's previous logo looked like.
The old logo used a circle to enclose the word "ancient", and the structure of the word "ten" was split into parts. It's like an "uncle face" emoji, and the first impression left is quite deep, and there is no sense of disobedience. The new logo is arguably different from the old one.
When you see the new logo of Gu Ming, what will you think of first?
Is it a gesture of heart? But the shapes of the two sides are too different.
Or is it a 6? There are too many shapes popping up on the left.
The design of Gu Ming's new logo is inspired by "ancient", which is differently shaped, and then combined with the gourd design of the national style. The design concept is to express the brand characteristics of Chinese tea, and convey the brand style and the sense of Chinese tea to users with intuitive pictures.
The black and white inked colors, combined with Chinese characteristic bamboo and gourd elements, create a visual effect that belongs to Dongfeng aesthetics. The idea is good, but the final result doesn't seem to be very satisfying, and it always feels like the picture is a bit rubbing.
This design has already caused misunderstandings to users, and it is not quite in line with the meaning of the brand to be conveyed by facing the senses. Humorous netizens began to learn Hey Tea and used homophonic stalks.
I'm a historian, this ninth century; I'm a writer, this old collection of poems; I'm a historian, this old century; I'm a student, that's it......
This logo of Gu Ming has been used for a while, on the store signs, packaging bags, and packaging cups of Gu Ming. In addition to graphic design, Gu Ming also "intimately" designed a 3D version, with a black background and reflective light, which can only be said to be "really good" in the design.
In response to this matter, Gu Ming officially did not respond, and the relevant logo is still in use. Maybe the brand wants to express the meaning is not what everyone says, don't put some unwarranted labels on the brand at will, look at this matter rationally, do you like the new logo of Gu Ming?
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