Recently, the Three Sheep Network opened a fishing gear selection meeting in Hefei, Anhui Province, with brands such as Huashi, Yuyu Liu Zhiqiang, Baofeilong, Longwang Hate, Source of Fish, Shanghai Mermaid, and Chuangwei Xiaofengxian on the list. During the live broadcast, Crazy Brother Yang personally went into battle for the live broadcast, from 2 o'clock in the afternoon to 7 o'clock in the afternoon, without going to the toilet or resting, and even eating raw field blue carp bait in the middle!
Although the live broadcast lasted for 6 hours, the number of viewers reached 9.22 million, and the number of online users reached 171,000 at the same time. But the sales are indescribable, and the sales of this field are only between 5 million and 7.5 million!
This data, compared with the sales of hundreds of millions of dollars in a live broadcast of three sheep, is really very bleak, although Deng Gang's popularity is not as good as Brother Yang, but the sales of 618 a single game are as high as 50 million, which can be said to be a grand and absurd farce!
You must know that although Deng Gang is not as popular as the three sheep in the live broadcast room, as long as he sits in the live broadcast room and chats casually for a few hours, the products don't need to be introduced, and the sales volume is far more than that.
Zhu Ronggai recently posted a video, saying that from the cooperation between Internet celebrities and fishing gear brands, under the pressure of the current fishing gear industry, fishing gear companies are hesitant and helpless.
Zhu Ronggai said that the popularity of the live broadcast room is so hot, but the sales are so bleak, there are four main possibilities:
1. The market is saturated and cannot be sold
From the perspective of the market, Brother Yang's traffic is guaranteed, so his popularity is very high. However, the demand of anglers is too saturated, and they can't buy what they should buy, and the entire fishing gear market is shrinking, so no matter how high the popularity is, it can't be converted into turnover. It has been half a year since the table was lifted, during which many new products were released, and the price has repeatedly broken new lows.
2. The discount in the live broadcast room is not large
From the perspective of the participating brands, they generally have too high expectations for the three sheep, so the discount of the event products is not large. Of course, it is not excluded that the pit fee and the commission for bringing goods for the three sheep may be very high. This is the reason why some fishing friends say that they would rather give money to Internet celebrities than give discounts to fishing friends. Of course, it's just a business practice, and it has nothing to do with morality. But the intention of the participating brands is obvious, they want to get new customers out of the pool without disrupting the existing price system, but the truth is that this is obviously not possible.
Some fishing friends said that Brother Yang's products on the car are not cheap, or 299 MAX, and they will buy it early. You said that if the top of the wave of 299 was given to him to take a look, he would sell 10,000 to you!
3. Traffic has attributes, and fans have differences
From the perspective of the three sheep, this battle has exposed their shortcomings, which fully shows that the traffic is attributed, not any cross-border can shine, and the three sheep entering the fish music circle must be the tail of the rabbit - it can't grow.
Indeed, this should be the most important point, because the audience is different, and Deng Gang's fans are basically interested in fishing. The fans of Three Sheep are from all walks of life, many are not interested in fishing, they are popular but the vast majority of them are not anglers, and Deng Gang, the fans of old Massachusetts are different.
4. Out-of-circle traffic, this road is not passable
From the point of view of business logic, this is the connection between the brand owners who lack traffic and the traffic owner, and it is a game-breaking and circle-breaking behavior of fishing gear brands. But judging by the current results, it is far from what was expected. Because of the accumulation of three sheep and the joining of many big-name fish merchants, this live broadcast is very grand. However, in terms of traffic conversion and business logic, it is both miserable and mismatched, so it is absurd.
Fishing gear brands may think that there are still many new fishing friends in the market to be developed, but what they don't know is that with the slowdown in population growth and economic downturn, the growth of the number of anglers has also slowed down, and the vast majority of fishing friends, their consumer price range is very low, such as fishing rods, generally within 100 yuan, the manufacturer's sickle, can no longer be cut!
Fishing friends, do you think it is feasible for fishing tackle brands to find a way through Internet celebrities to break the circle?
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