Only those who take on great responsibilities can achieve great things. Nowadays, the domestic fragrant wine market is ushering in a new pattern of "a hundred flowers blooming", the industry is developing rapidly, and a new outlet for market expansion, category revival and value highlighting has been formed. In this context, Baishui Dukang actively assumed social responsibility, starting from itself, and worked hard to promote the "revival of fragrance" from many aspects, and continued to write the era of great fragrance.
A real photo of the main entrance of Baishui Dukang Distillery
Aromatic liquor has a long history and is the origin of several other aromatic liquors. The long history has created a profound historical and cultural heritage for the sake of fragrant liquor, and every drop of liquor is worth savoring. However, for a long time, sake was at a disadvantage in the market competition, and in order to promote the "revival of fragrance", many sake brands represented by Baishui Dukang joined in.
If you want to be known by more people and return to the attention of consumers, you need to start from yourself, build brand fame, and drive the development of the industry.
Baishui Dukang starts from the quality, the traditional brewing process and modern technology are perfectly combined, through koji-making, fermentation, cellar-setting, cellar-picking, distillation, blending, and finally refined brewing, and then through the underground cellar pottery tank, Guohuai wood wine sea aging, the final brewed liquor has a "fresh and elegant, rich taste, long aftertaste" unique fragrance.
On this basis, Baishui Dukang has innovated many different products to meet the needs of different consumers, ensuring that every consumer can taste the cost-effective quality fragrant wine.
Du Kangquan's real picture
Subsequently, WhiteWater Dukang focused on enhancing brand value and amplifying brand voice. In recent years, Baishui Dukang has appeared in large-scale events such as the Consumer Expo, the International Import Expo, the Sugar and Wine Fair, and the Maritime Trade Fair, showing the brand image of Baishui Dukang's fragrant liquor, and has also entered the embassies of many countries to make wonderful appearances on the international stage such as international trade fair promotion meetings and charity dinners, so as to enhance the international influence of the brand.
Not long ago, Baishui Dukang hosted the 5th Yellow River Aromatic Liquor Summit Forum and Baishui Dukang 2024 Partner Commendation Conference, providing a platform for peers to discuss the new development path of fragrant liquor and contribute to the development of the industry. At this conference, Zhang Hongjun, chairman of Shaanxi Dukang Liquor Group, reviewed the development history and vision of Shaanxi Baishui Dukang, and said that Baishui Dukang will make efforts from six levels, including strategic determination, strategic model, marketing planning, organizational matching, system construction, and brand promotion, to jointly continue to write the era of Baishui Dukang's great fragrance.
Zhang Hongjun, chairman of Shaanxi Dukang Liquor Group
According to market data, the sales scale of fragrant liquor will exceed 90 billion yuan in 2023, accounting for 15% of the liquor share, and the "rejuvenation of fragrant liquor" has achieved initial results. Among them, the contribution of Baishui Du Kang is very significant, it not only leads by example, improves quality and increment, but also brings the brand and fragrance wine to a bigger and broader stage. Because of this, the industry influence of WhiteWater Dukang will continue to grow!