When the "Little Green Bottle" first appeared in the field of vision of consumers, it was not only a new pure water product, but also a challenge signal from Nongfu Spring to the market. Today, whether it's an online shopping platform or a brick-and-mortar store, this green and pure water can be found everywhere. A long-time beverage sales owner revealed, "Since the introduction of Little Green Bottle, the number of customers in the store has increased significantly, and many customers have come to it. This phenomenon shows that Nongfu Spring's "green bottle" pure water is changing consumers' purchasing habits in a unique way, and is also gradually rewriting the rules of the game in the pure water market.
The small green bottle pure water is selling well on the line
In the online channel, the "Little Green Bottle" in Nongfu Spring's official flagship store on Tmall has been put on the shelves, and the current sales volume is considerable. The customer service said that it was a "green bottle" of pure water. Customers who have already purchased the "green bottle" have responded well. But some customers who have already bought said: "Curiosity drove me to place an order, and after drinking it a few times, the old packaging red bottle is delicious, the red bottle is natural water with minerals is mineral water, and the green bottle is pure water without minerals." It seems that the classic has to be a red bottle. Some customers also said that the taste was refreshing. In the instant e-commerce channel, the "little green bottle" has also been put on the shelves. According to the product promotion map of Nongfu Spring, the pure water of Nongfu Spring comes from water sources including the deep underwater layer of Qiandao Lake, the underwater deep layer of Danjiangkou, and Mount Emei in Sichuan.
Pure water has obvious advantages
The production cost of purified water is usually lower than that of mineral water, because mineral water requires treatment and treatment equipment in the production process, which is relatively more demanding and technically difficult, while purified water is relatively simple. This may give Nongfu Spring an edge in price competition. In addition, on the basis of pure water, green bottled water pays more attention to the purity of water quality and refreshing taste, and strives to bring consumers a more pleasant drinking experience. This green bottled water is not only an enrichment of Nongfu Spring's product line, but also a profound embodiment of its brand concept and market strategy.
Market strategy considerations
At present, the competition in the drinking water market is fierce, and in order to break through this situation, it is necessary to carry out multi-water operation, which is conducive to the growth of volume and the support of the stock market. On the whole, all water enterprises in China will implement a medium- and long-term business strategy of multiple water species. Nongfu Spring's launch of green bottled water is based on market strategic considerations, aiming to expand product lines, respond to market competition, boost performance, and achieve brand differentiation.
Nongfu Spring's "green bottle" innovation is not only a wonderful move for brand reshaping, but also a preview of the intensification of market competition. While Nongfu Spring is rapidly occupying the market with its solid brand foundation and distribution network, other brands will also increase their innovation efforts, improve their product development and marketing strategies, and ignite a war of innovation and choice. Consumers will enjoy a more diverse selection of pure water in the process, and the continuous innovation of the industry will also bring unprecedented attention to the drinking water market.