The "2025-2031 China Water Purifier Industry Market Operation Pattern and Prospect Strategic Analysis Report" (hereinafter referred to as the "Report") compiled by Zhiyan Consulting is a professional market research report in the field of water purifiers in China, and is a faithful recorder and witness of the development of the water purifier industry. It aims to provide a comprehensive reference for Chinese water purifier industry manufacturers, government agencies, and industry experts to understand and grasp the development of China's water purifiers.
The report has been published annually since 2017 and has been published for eight consecutive years. The "Report" has a total of 15 chapters, from the industry overview, development environment, production and marketing status, market research, market segmentation, import and export analysis, leading brands, benchmarking enterprises, competition analysis, marketing analysis, investment analysis, prospect trends and other aspects, through detailed data, comprehensively summarized and reviewed the new trends and new highlights of the water purifier industry in 2023, and at the same time carried out in-depth thinking on the existing problems. A series of useful suggestions and future prospects are put forward for the high-quality development of the water purifier industry in the next step.
Water purifier, also known as water purifier and water purifier, is a water treatment equipment that carries out deep filtration and purification of water quality according to the requirements of water use. The function of the water purifier is to filter the floating objects in the water, heavy metals, bacteria, viruses, etc. are removed, it has a higher filtration technology, generally five levels of filtration, the first stage is the filter element, also known as PP cotton, the second stage is granular activated carbon, the third stage is precision compressed activated carbon, the fourth stage is reverse osmosis membrane or ultrafiltration membrane, and the fifth stage is post-activated carbon. The water purifier is not only suitable for areas with serious tap water pollution, but also can filter the residual chlorine in the conventional tap water, and at the same time can improve the taste of the water. According to statistics, in 2023, the output of water purifiers in mainland China will be 23.752 million units, the demand will be 16.125 million units, and the market size will be 29.63 billion yuan.
The upstream raw materials of the water purifier industry chain mainly include plastics, metals, activated carbon, etc., and the parts and components mainly include filter elements, water pumps, solenoid valves, etc. The midstream of the industrial chain refers to the production and manufacturing of water purifiers, including the process of assembling the raw materials and parts provided by the upstream into the final product. Downstream sales channels include online e-commerce platforms, self-built official websites, offline stores, supermarkets, home appliance stores, etc., and the end users include household users, commercial users and industrial users, who are the final consumers of water purifier products.
Domestic water purifier manufacturers mainly include Midea Group, Haier Smart Home, Joyoung, Gree Electric, Robam Electric, Kaineng Health, Vantage, Bishuiyuan, Wanhe Electric, Qinyuan Group, Angel, Kunshan Yikou, Shuncheng Industry, Yunmi Electric, Shenzhen Quanlai, etc.
Among them, Robam Appliances specializes in the production of range hoods, integrated range hoods, steamers, stoves, disinfection cabinets, electric ovens, microwave ovens, dishwashers, water purifiers, gas water heaters and other household kitchen appliances. In the first half of 2024, the revenue will be 4.729 billion yuan, a year-on-year decrease of 4.16%, of which the revenue of water purifiers will be 15 million yuan, a year-on-year decrease of 23.59%. Vantage's products cover integrated cooking centers, range hoods, gas cookers, gas water heaters, electric water heaters, wall-hung stoves, dishwashers, steaming and baking machines, disinfection cabinets, water purifiers, integrated stoves, integrated dishwashers, and whole-house customization. In the first half of 2024, the revenue will be 3.101 billion yuan, a year-on-year increase of 7.68%, of which the revenue of water purifiers will be 22 million yuan, a year-on-year decrease of 14.15%. Angel has been focusing on the field of water purification for 36 years, and at present, Angel has a total of more than 10,000 channel stores, nearly 2,000 specialty stores, more than 5 million active users, and its products sell well in 65 countries around the world. The company has three production bases, of which Angel Environmental Science and Technology Smart Park covers an area of more than 600,000 square meters, which can achieve an annual output of 10 million units (sets) of clean drinking water products.
The research team of Zhiyan Consulting conducts in-depth analysis on the scale, industrial structure, key enterprises, and industrial development trends of China's water purifier industry, and puts forward suggestions for the problems existing in the development of the water purifier industry, providing reference for local governments, industrial chain related enterprises, and investment institutions.
Data Description:
1: The core data of this report is updated to December 2023 (the relevant financial indicators of non-listed companies in the report are affected by corporate credit approval, and there may be a certain lag), and the forecast period of the report is 2024-2031.
2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.
3: The core data of the report is based on the strict data collection, screening, processing, analysis system and independent calculation model of the Zhiyan team to ensure the accuracy and reliability of statistical data.
4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.
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