The packaging design of the original Maishanqiu brand of "the first generation of Internet celebrities" is a mimicry of the production process of bread from wheat harvesting to dough fermentation.
"Design not only impresses consumers with the bakery brand, but also makes them feel warm, fun and delighted when they visit With Wheat" – design enthusiasts will also be impressed when looking at the studio's work.
This is a bakery that is one of China's "first influencers", especially known for offering localized bread types according to the region, and during dinner (appropriately with flour and dough as the theme), the team realized that while not the most beautiful bread in the world, each loaf was full of fillings and flavors.
The process of design is similar to that of bread making – our vision attempts to express a concept that is expanded into form by the internal structure of an object.
The structure of the whole character is very soft, including all the strokes have been treated with some softness, and the corners of the characters are a reference to the sharp tip of the bread ingredient, the wheat.