Nowadays, more and more people are no longer "superstitious" about brands and spokespersons, but prefer to invest their budgets in products that can solve substantive problems and achieve the ultimate in specific scenarios.
Under the effect of such a consumption concept, the family movie-watching scene has also ushered in an order change.
Specifically,A major obvious consumer trend in today's TV industry,is"Super large screen。 According to the data of Aowei cloud network,618During this year,100Inch large screen market ushered in an outbreak,100Inch large screen TV market share increased by more than 2 times year-on-year。
The rapid upgrade of the consumption structure and the super immersion brought by large-screen viewing have made large-screen display devices with better experience the first choice of more consumers. But in today's fast-changing environment, TV brands need to consider not only satisfying consumer preferences, but also how to create a unique selling point that differentiates them from other brands while satisfying consumer preferences in order to stand out in the market.
In this case,"User experience differentiation"Naturally, it has become the key to the TV brand to win the big screen。 However, when the TV industry is evolving to a 100-inch large screen, we have noticed that there are many 100-inch large screen products, only laser TV has formed"User experience differentiation", realizing not only to do "TV", but also to achieve a real theater.
Why? Because,Laser TV meets the needs of users for high picture quality、While meeting the needs of large-size TVs,It also solves the problem of small space and large field of view of traditional large-screen TVs in the past、High image quality does not hurt the eyes and cannot coexist,Even if it is a cramped environment,It can also create a very immersive viewing experience。
With the increasing demand of consumers for super-large TVs,Laser TVs are becoming more and more popular,And as the world's largest laser TV manufacturer,Hisense has been leading the expansion of laser TV。
There are two aspects to the expansion here, one is the continuous expansion of market share. According to Omdia data,2024In the first quarter,Hisense laser TV's global shipment share is as high as 53.4%,Ranked first in the world; Second, the continuous expansion of the product level has brought about the continuous upgrading of the user experience. Recently,Hisense laser TV starlightS1 Pure version is officially on sale,It has become a million-level laser theater home replacement。
The reason why it can be called a million-level laser cinema home flat replacement,Using cinema homology technology,It is the primary feature of Hisense laser TV starlightS1Pure enjoyment version。
Hisense laser TV starlightS1 Pure version adopts the same source as 90% of the world's cinemas,Won the Academy Award for science and technologyDLPdigital cinema projection technology,It supportIMAXunique1.9:1Large format,Restore the texture of Hollywood movies。 Its 99% DCI-P3 cinema-level color gamut is also the industry's color gamut ceiling-level existence, which is enough to present more realistic colors.
Hisense laser TV starlightS1 Pure enjoyment version,What many users look forward to is that,Strong sound performance ability。
Traditional TV products in the way of sound effect display,Often"1+1"The way of assembly and integration,The audio and the screen are integrated design,However, in order to create a light and thin product,It is inevitable to sacrifice the "quality" of the audio。 This is also why some TV products will produce a hollow and "boring" listening sensation even if the sound is amplified.
And Hisense laser TV starlightS1 Pure enjoy version due to the different way the product is designed from traditional TV,Let it have a greater proportion of audio。 Built-in 2 independent sky sound units, the sound is reflected through the roof to form a sense of space wrapping, and equipped with 2 blue whale cavity bionic front sound, the sound is 0 occlusion direct, rejecting unilateral sound and asynchronous sound and picture, shaping the homologous sound quality performance of the theater. In addition, when the shadow is off, it is a super high-end Bluetooth speaker, so that the details of sound quality jump into the ear.
Eye protection、High space utilization,It is also an important reason for Chinese families to choose laser TV。
The essence of the improvement of space utilization is to allow users to enjoy a "larger" viewing experience in a limited space. Behind this is the integration of design and function.
Hisense laser TV starlightS1Pure version is based on the principle of reflection imaging,The light is soft and not dazzling,It can achieve a three-meter visual distance to see a 100-inch large screen,This means80Square meters of apartment can also watch 100-inch laser TV。 It can be said,Hisense laser TV starlightS1Pure enjoyment version takes advantage of technology to occupy less space,Create a larger display size,Crack the long-standing pain points of watching movies in the Chinese living room,Directly fill the real cinema experience。
From the point of view of technical concept,Hisense laser TV starlightS1 Behind the pure version is a TV giant's extremely profound insight into user needs。
Hisense TV has been thinking,How to upgrade product performance based on subdivided vertical fields,In order to cope with the challenges that come one after another in various scenarios,This matter is both a responsibility and an obligation。
When enthusiasts through brightness、Color,And all kinds of settings when connected to different devices, constantly improve so that it has an experience comparable to that of a private theater,Hisense laser TV thought of"Simplify",Launched a laser TV with leading technology,Let ordinary people use a simpler way,Get the real cinema experience that only senior audiophiles can have。