On September 19, the 2024 Laser Display Technology and Industry Development Conference was held in Qingdao as scheduled. As one of the laser display industry events,This conference is the fifth,At the same time, this year is also the tenth year of the birth of laser TV。 At this critical juncture in the development of the industry, representatives of the fields of government, industry, academia and research spoke freely, providing new ideas for the innovation and development of laser display in the next ten years. This conference not only exhibited many new achievements of laser display innovative technology, but also reached a consensus that it will carry out all-round "new" from multiple dimensions such as scenes, products, technologies, and industries, and reconstruct the display world with lasers.
Looking back on ten years, laser display shows infinite innovation vitality
The display technology with laser as the light source is far superior to the traditional display technology in many aspects such as color expression, green energy saving, healthy eye protection, as well as form diversification and scene adaptability, so it is recognized by the industry as the most futuristic new display technology. According to Li Wei, president of Hisense Video Technology,In the past ten years, laser TV has continued to promote the popularization of 100-inch large screens among home users,Realized curl screen、Lifting screen and other innovative designs。 Judging from industry data,In recent years, the consumption of 100-inch TVs has doubled,And laser TV is one of the biggest driving forces。
For the intelligent projection that has also been born for ten years and has become the favorite of young people, the laser display technology introduced in recent years has accelerated its industrial upgrading and led the trend of high-end consumption. According to the data,At present, all the flagship models of the head brands of smart projection use laser light sources,The growth of the high-end market represented by 4K and laser outperforms the market,2024In the first half of 2024, the 10,000 yuan market has also been successfully activated,Sales increased sharply year-on-year。
At the same time, the popularity of laser cinema halls in the cinema industry has accelerated, and the domestic penetration rate has reached 60% in the first half of 2024; Due to its ultra-long life and environmental advantages, laser commercial display is also becoming a mainstream technology in the world; In recent years, the rapid development of on-board display, laser display on-board solutions have also shown its advantages of being smarter and safer, and the future prospects are broad.
Xu Zuyan, an academician of the Chinese Academy of Engineering, said that laser display has the advantages of healthy eye protection, large color galo space, easy to break through large-screen display, low-carbon and energy-saving, and other display technologies that are difficult to have at the same time. With the joint efforts of the whole industry chain, laser display has developed into the most innovative and dynamic display technology.
"Towards the new" leads the future development of laser display + all things are beautiful
At the 2024 Laser Display Technology and Industry Development Conference, participants from all walks of life believed that the infinite innovation vitality of laser display can reconstruct display technology, and the development of "new" is the theme of laser display in the next ten years. In addition to all fields of traditional display, everything such as family entertainment, car life, and artistic creation can be better and usher in a new highlight moment due to the empowerment of laser display.
In terms of the "new" expansion of scenes, the rich scene adaptability of laser display can penetrate into more subdivisions to meet the needs of professional people. For example, more professional game displays, new ways of creating light and shadow art, more perfect cultural tourism displays, and even entering the field of professional film production. According to reports,Recently, the West Film Image Restoration Center has chosen Hisense laser TV as a special review TV,For the national film restoration project。
In the "new" product, the laser display can be played in an all-round way. On the one hand, laser TV can continue to give full play to the advantages of large pictures, break the limitations of space, color, and cost, and continue to lead the display industry; On the other hand, the main mobile and portable intelligent projection will show its strength, no matter when and where it can provide high-quality large screens, to achieve "where there is laser projection, there is a cinema".
As the basis for laser display to empower all things, the "new" technology will provide a solid guarantee for the development of the industry. At this conference, it can be seen that the future of laser display will present a technology trend of larger picture, better image quality, smaller appearance, more AI, energy saving and more environmental protection. Home users are expected to move 150-inch laser TVs to their homes in the future, and in order to solve the problem of larger size user experience, new projection lens technology and foldable and rollable screen technology will also appear. In terms of picture quality improvement,In the next three years, laser TV is expected to increase brightness and energy efficiency on the current basis40%,Peak brightness will be increased again5 times,Contrast can be increased10 times。 The combination of a three-color laser and a more efficient screen technology is expected to increase the brightness by three times.
In addition, the size of the laser TV host can also be greatly reduced to the size close to that of the iPad through the continuous optimization of the laser engine and lens; It can even be integrated with the home to achieve complete stealth of the host. At the same time, the energy efficiency advantage of laser display will continue to lead the industry, and the super energy-saving level of "one inch and one watt" can be achieved in the future.
Of course, the latest achievements of AI will also benefit laser display, and in the future, laser TV and laser projection will play the role of a modern family intelligent life housekeeper, which will be a kind of AI that specializes in serving the whole family.
Rejuvenation and large screen have become a new trend, driving the consumption of laser products to soar
With the new development of the laser display industry, the consumption of laser products has also released greater potential, and younger, atmospheric, large-screen, and scene-based have become the key words for the development of the new era.
According to the "Laser TV Consumption Trend Report" released at this conference, the sales growth rate of laser TV + laser projection on the emerging e-commerce platform Douyin far exceeded the market, ushering in a new breakthrough in growth. Behind the sharp growth, the trend of younger consumers has become one of the leading reasons. The report shows that the post-90s generation has become the main consumer force of laser products, they pursue high-quality life experience, and are more willing to pay for products that can provide the ultimate and self-pleasing experience, and laser products can better meet this upgrade demand with large screen, high image quality and other characteristics.
The accelerated coverage of the whole scene of life in the laser display industry has made immersive home movie viewing and game viewing scenes more and more routine, which has further driven the attention and sales of laser products. In the past year,Laser TV+Laser projection-related content search volume increased by 57% year-on-year,The search volume of laser products during the European Cup ushered in a skyrocket,Watching games with laser TV is becoming one of the main ways to watch top events such as the Olympic Games and the World Cup。
Factors influencing the consumption decision of laser products,It is also accompanied by the expansion and development of multiple scenarios,In"Laser TV purchase concern wordsTop10","Size、Picture quality、Eye protection"Become a keyword。 Under the development trend of large screen,100 inches and above laser TV has gradually become the mainstream,150InchHisense laser TV is about to be mass-produced, so it is highly anticipated,It will further meet the consumer demand of large-screen laser TV。 In addition,The results of third-party professional research also show that in recent years, the awareness of laser TV among the public has also increased rapidly,Healthy eye care and cinema-level experience are generally recognized。
Laser display has become a country to vigorously develop high-tech industries in the future
The advantages and unlimited potential of laser display have been recognized by the whole society. In December 2023, the Ministry of Industry and Information Technology, the Ministry of Education and other seven departments jointly issued the "Guiding Opinions on Accelerating the High-quality Development of the Audiovisual Electronics Industry", which pointed out: "Accelerate the development of laser display from small laser projectors to large-scale ultra-high-definition, high-quality, and super-large laser display systems, and promote the popularization of laser TV, projection and other products." This means that the development of laser display technology has become one of the high-tech industries that the country is vigorously developing.
At the 2024 Laser Display Technology and Industry Development Conference, the leading experts at the meeting affirmed the achievements of laser display and guided the high-quality and healthy development of the industry in the future. Zhou Haiyan, the second-level inspector of the Electronic Information Department of the Ministry of Industry and Information Technology, said: "Laser display relies on the characteristics of non-luminous screen, moderate picture brightness, visual comfort, and low energy consumption, and has become an important direction for the supply of high-end audio-visual electronic products, and has the characteristics of leading and driving consumption upgrading." Hao Yabin, executive chairman of China Electronic Video Industry Association, said: "As a representative next-generation display technology, laser display takes the lead and high-end lead, and has played a leading role in enhancing industrial value, promoting consumption and improving the quality of life of users. Since the beginning of this year,The sales of laser TV in the large screen market have increased significantly,It indicates its mainstream trend position in the market upgrading。 The rapid development of laser display also shows China's speed and advantages. ”
It has been ten years since laser display entered the public eye, and its technological advantages continue to lead the industry, the exploration of new scenarios is novel and dazzling, and the innovation potential is endless. The 2024 Laser Display Technology and Industry Development Conference is full of expectations for the "new" picture displayed for the whole industry. In the next ten years, the development of laser display is still limitless!