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preface
Behind the glamorous entertainment industry, the second-hand market has become a mirror to see the true character of celebrities. Those actresses who are dazzling on the screen also have different roles in this market.
Their behavior is no longer a deduction in the script, but a display of real humanity. Some people sell their personal belongings at a low price and silently seek benefits for their fans; Others take advantage of it to make a profit, and even wander on the edge of morality.
These actions all reveal their true colors. Who is secretly helping others? And who is losing the bottom line and chasing profits? Let's uncover the secrets behind the second-hand market and see the hidden truths in the entertainment industry.
The rise of the second-hand market: a new business opportunity for celebrities
With the enhancement of environmental awareness and the development of the Internet economy, second-hand trading platforms have risen rapidly in recent years. This model, which can not only promote the recycling of resources, but also bring additional income to sellers, quickly attracted the attention of many celebrities.
At the beginning of 2022, a well-known second-hand trading platform announced that the number of certified star users on the platform exceeded 1,000, and the total transaction volume exceeded 1 billion yuan. This data has aroused widespread attention from all walks of life, and has also opened a new commercial blue ocean for celebrities.
However, as more and more celebrities flood into this market, some problems have gradually surfaced. Some celebrities use their fame to sell some goods of poor quality or even inferior quality to fans at high prices, which is jokingly called "cutting leeks" by netizens.
While other celebrities choose to sell their idle items at a reasonable price, and even use the proceeds for public welfare, winning the appreciation of fans.
The "original" transaction in the controversy: Hu Ke and Li Xiaolu's second-hand clothing turmoil
On March 25, 2024, actor Hu Ke sparked heated discussions because he sold his son's old clothes on a second-hand platform. #长文创作激励计划#
Netizens found that most of the clothes sold by Hu Ke were wrinkled, yellow, and even worn, but the price was expensive. This incident quickly appeared on the hot search, sparking a discussion about celebrities selling second-hand items.
Immediately afterwards, another star, Li Xiaolu, was also criticized for selling her daughter Tianxin's second-hand clothes at a high price. A simple little skirt is priced at 1,900 yuan, and a pair of ordinary canvas shoes costs 300 yuan.
These prices far exceed the expectations of ordinary consumers, raising questions about whether celebrities are using their fame to drive up prices.
However, surprisingly, despite the controversy, there are still quite a few buyers for Hu Ke and Li Xiaolu's second-hand items. According to statistics, Hu Ke has sold more than 600 items, and Li Xiaolu's sales should not be underestimated.
This phenomenon has caused people to think deeply about the consumption psychology of fans: can the aura of a star really double the value of an ordinary second-hand clothing?
Star effect vs quality assurance: Shen Mengchen's "original" marketing
In this boom of celebrity second-hand transactions, Shen Mengchen is undoubtedly an eye-catching figure. She once publicly stated that she is the best "queen with second-hand goods" in the circle, and judging from the income list of the second-hand platform, she really deserves her name.
However, there is also controversy behind Shen Mengchen's success. A fan once spent 7,200 yuan to buy a coat that was purportedly Gucci, but after receiving the goods, it was found that it might be a fake.
When fans tried to communicate with Shen Mengchen, they received a cold response. The incident caused an uproar on the Internet, and people began to question the integrity of celebrities' second-hand transactions.
What's even more surprising is that Shen Mengchen also played the marketing label of "Mengchen Original Flavor", and sold the clothes he wore at a price much higher than the original price.
For example, a shirt she wore was priced at 900 yuan, while the same new dress was only 300 yuan on the official website. This practice has not only sparked moral controversy, but also raised questions about whether it is a disguised form of fan exploitation.
The "star blessing" of inferior goods: Yi Nengjing's controversial second-hand shoes
Among the many celebrity second-hand transactions, Yi Nengjing's case may be one of the most controversial. As an actress with an elegant image in the minds of fans, Yi Nengjing's performance on the second-hand platform is shocking.
The shoes she sells on the platform are not only worn out, but even have noticeable stains and odors. A pair of sandals that were heavily yellowed and stained on the soles were priced at 230 yuan.
What's even more incredible is that such a product is actually bought. This phenomenon makes people wonder: have some fans lost their basic judgment and blindly followed everything related to celebrities?
Yi Nengjing's behavior not only damaged her public image, but also sparked discussions about celebrity ethics.
As public figures, their every move will have an impact on their fans. Should we also consider our social responsibilities while pursuing profits?
A positive example of conscientious sellers: Sun Li and Jing Tian's road to public welfare
In the midst of many controversies, there are also some celebrities who use their actions to interpret what a real conscientious seller is. Sun Li and Jing Tian are among the representatives.
The items Sun Li sells on second-hand platforms are not only clean and tidy, but also reasonably priced. Even for branded shoes, she doesn't overdo it.
What's even more commendable is that Sun Li donated all the sales income to the Poor Children Education Foundation to help children in poor areas continue their education.
Similarly, Jing Tian also chooses to use all the income from second-hand items for public welfare. She regularly publishes income details and donation certificates, and has won the trust and respect of fans with her practical actions.
This practice of transforming personal influence into positive energy in society has undoubtedly set an example for other celebrities.
As time goes by, more and more celebrities begin to realize that second-hand trading is not just a means to make money, but also an opportunity to show personal character and social responsibility.
At the end of 2023, a survey showed that more than 30% of celebrity second-hand stores have used some or all of their income for public welfare, a trend that is gradually changing the public's perception of celebrity second-hand trading.
epilogue
The rise of the celebrity second-hand market is not only a product of the development of the times, but also a manifestation of the celebrity effect. However, behind this seemingly glamorous market, there are many problems and controversies.
As public figures, celebrities' every move will be followed and judged. While pursuing economic interests, they should pay more attention to their social responsibility and ethics.
For fans, rational consumption and keeping their eyes open are equally important. Only when sellers and buyers uphold an honest and rational attitude, can the star second-hand market truly develop healthily and become a new platform for resource recycling and public welfare.
【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, it will be deleted or changed immediately after contact.