On July 23, the high-profile 2024 "China Cup" National Fashion Design Vocational Skills Competition and the semi-final of the "Jihua Cup" Professional Wear Design Skills Competition came to an end at the Beijing headquarters of Jihua Group Co., Ltd. (hereinafter referred to as "Jihua Group"). The competition was sponsored by Jihua Group, undertaken by the Jihua Group Trade Union and the General Research Institute of Jihua Group, and co-organized by Jihua Professional Wear Research Institute, Jihua 3502, Jihua 3534, Jihua 3506, Xinjiang Jihua and Jihua 7555. The competition brings together many of the country's top professional wear designers, who have won wide acclaim inside and outside the industry for their unique new Chinese design concepts, exquisite skills and innovative thinking.
After intense and fierce competition, the semi-finals of this competition finally selected 1 first prize, 2 second prizes, 2 third prizes, 1 single hand-drawn winning award, 1 single ruling winning award, and 9 excellence awards. These winners not only fully demonstrated their talents and strengths, but also injected new vitality into Chinese fashion design. Next, the winners will represent Jihua Group and show their style again in the 2024 "China Cup" National Fashion Design Vocational Skills Competition.
The new Chinese style leads and empowers the high-quality development of professional wear
With the theme of "New Chinese Style Leads New Fashion, New Technology Empowers Professional Wear", the competition has attracted much attention since its launch and attracted the active participation of many outstanding designers. This event is not only a celebration of the power of design, but also a respect for talent and innovation. As the leader of Jihua Group, Xia Qianjun, Secretary of the Party Committee and Chairman of Jihua Group, has high hopes for this competition. He said: "This competition aims to implement the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, promote production, scientific and technological innovation and talent development and innovation, cultivate a team of garment design talents with excellent professional skills and comprehensive quality, and at the same time display the image of Jihua Group, practice social responsibility and promote the progress of the industry." Through the competition, we hope to lead the trend of new Chinese design, promote the wide application of new technology in the field of professional wear, and cultivate more design talents with international vision and innovative spirit, so as to jointly promote the mainland fashion design industry to a new height. ”
Wang Xuezhu, deputy secretary of the Party committee and general manager of Jihua Group, emphasized that this competition is not only an exploration of Jihua Group's cultivation of professional talents, but also an in-depth practice of promoting the spirit of craftsmen. As a manufacturing enterprise transformed from a military uniform enterprise, Jihua Group attaches great importance to promoting the spirit of craftsmen. By selecting outstanding players to participate in the national vocational skills competition, Jihua has created a strong atmosphere of respecting craftsmen and advocating the "craftsman spirit", encouraging employees to pursue excellence in ordinary positions and create extraordinary value.
When talking about the construction of Jihua Group's talent system, Han Yuefen, deputy secretary of the Party Committee of Jihua Group, pointed out that Jihua has been committed to building a research and development system with designer characteristics in recent years, recruiting and cultivating design talents. Through the establishment of four professional research institutes and a R&D platform with strong experimental testing capabilities, Jihua ensures that the functionality of its products meets the market demand and continues to promote the progress of the industry.
In order to build an excellent enterprise and improve its core competitiveness, Yin Yue, chairman of the board of supervisors, assistant to the general manager and chairman of the labor union of Jihua Group, said that Jihua pays attention to technological innovation and talent training, and realizes the common growth of enterprises and employees and promotes the sustainable and healthy development of Jihua by providing diversified vocational training, skill competitions and other activities.
As the main organizer of this competition, Yang Ling, president of the General Research Institute of Jihua Group and general manager of the system engineering center, proposed that this competition has far-reaching significance for promoting the development of professional wear science and technology talents. She said that the competition aims to cultivate more professionals with high-end product design, production and service capabilities, with the goal of building the most competitive and advantageous professional wear leader in China, and promoting Jihua Group's scientific research, technology and products to a new height.
Authoritative review gathers to ensure that talents strive for excellence
At the semi-final on July 23, the 16 designers who stood out from the preliminary round on July 9 competed for several hours and skillfully combined traditional Chinese clothing elements with modern design concepts in the way of hand-painting and tailoring, not only showing traditional Chinese styles such as stand-up collar placket, placket, and raglan sleeves, but also making new Chinese clothing perfectly integrated into modern business and leisure occasions through innovative design. These award-winning entries were highly praised by the judges for their ingenuity, highlights, creativity and relevance.
Previously, in order to improve the practical ability of the contestants, Jihua Group also arranged expert training for the finalists from July 18 to 19, aiming to deepen their professional knowledge and operational skills. During the preliminary evaluation and re-evaluation, a strong jury composed of 12 judges, with professional vision and rich experience, ensured the fairness and fairness of the selection, and gave high recognition to the competition and the contestants' works.
Lu Min, a senior professor at Tsinghua University, Zou You, vice president and well-known professor of Beijing Institute of Fashion Technology, Liu Wei, a special chief designer of Jihua Group, who won the China Fashion Design Golden Top Award, and Su Yang, a senior engineer from the former Systems Engineering Research Institute of the Academy of Military Sciences, jointly praised this new Chinese design competition. They unanimously said that the competition not only showed the superb creativity and skills of the contestants, but also skillfully integrated national tradition and modern technology, making the works both practical and functional, and realizing the harmony and unity of tradition and modernity. This competition is not only an important stage for young designers to show their cultural self-confidence, but also a vivid embodiment of the achievements of cooperation between Jihua Group and the college in educating people. The harmonious coexistence of new Chinese elements and modern aesthetics in the works has strongly promoted the wide dissemination of the concept of new Chinese clothing design. In addition, the competition not only comprehensively tested the comprehensive quality of designers, but also enhanced the social influence of the brand, promoted the inheritance and innovation of culture, and highlighted the leading position of new Chinese design in the international trend.
Liu Wei, professor and master's tutor of Beijing Institute of Fashion Technology, Jiang Liwen, associate professor of Shanghai Minhang Vocational and Technical College, Yang Xiuli, associate professor of Tianjin Polytechnic University, Liu Zhuanghong, senior engineer of Jihua 3502 Professional Wear Research Institute, and other experts also gave high praise, they pointed out that the three-dimensional cutting link in the competition not only comprehensively examined the comprehensive ability of designers in terms of innovative ideas, artistic expression and technical sophistication, but also promoted the inheritance and promotion of the craftsman spirit. The entries reflect the young people's love for traditional culture and their recognition of the national trend, and show their cultural consciousness and sense of responsibility as a new generation of designers. At the same time, this competition provides a valuable learning and improvement platform for professional wear designers, stimulates their creativity and talent, and selects many outstanding talents. The competition also strengthened the awareness of market competition, which is of great significance to promote the transformation of Jihua Group to a high value-added C-end market.
At the same time, Zhou Jing, dean and senior engineer of Shanghai Textile Industry Staff University, You Jia, associate professor and master's tutor of Beijing Institute of Fashion Technology, Duanmulin, former senior engineer of the Logistics Equipment Research Institute of the Armed Police, and Yu Qianzi, lecturer of Beijing Institute of Fashion Technology and one of China's top ten designers, also jointly expressed their views. They believe that this new Chinese competition not only integrates creative design and advanced technology, especially the exquisite skills of three-dimensional cutting, which greatly promotes the innovation enthusiasm of designers, but also leads the enterprise to a new stage of high-quality development and transformation. The entries are closely related to the theme and demonstrate the designers' deep understanding and unique insights into the new Chinese style. At the same time, the holding of the competition has also stimulated the creative potential of design talents, selected a group of industry leaders, injected new vitality into the exchange and development of the industry, and promoted the healthy and rapid growth of the entire industry.
Multi-level incentives to consolidate the talent construction system
With its deep understanding of talent and innovation and the pursuit of excellence, Jihua Group once again stimulated the innovative passion of designers. The well-planned reward mechanism of the "Jihua Cup" Professional Wear Design Skills Competition is eye-catching. Han Yuefen, deputy secretary of the Party Committee of Jihua Group, told reporters that the competition not only provided the top five contestants with a valuable opportunity to directly join Jihua Group, but also supported the exclusive incentive policy of Jihua's "15 Sections" to escort their career paths. For the elites of Jihua's subordinate companies participating in the competition, they are generously awarded high-standard treatment to fashion design directors or corresponding ranks, encouraging them to continue to improve in the field of design and climb new heights.
Not only that, Jihua Group has also reserved a more brilliant stage for particularly outstanding talents. Special winners will have the opportunity to own a fashion design studio named after themselves, which is both a great recognition of their exceptional talent and an ideal space tailored for them to express themselves and realize their dreams.
Xia Qianjun, Secretary of the Party Committee and Chairman of Jihua Group, emphasized that at present, Jihua Group is comprehensively strengthening its soft power investment in scientific and technological research and development, core competence construction, business model innovation, management model innovation and talent introduction. This series of forward-looking strategic layout and far-reaching development plan will not only greatly stimulate the creative enthusiasm of designers, but also lay a solid foundation for Jihua Group's continuous leading position in the field of design.
When the award ceremony entered the climax, the winners not only won the award, but also linked their future career expectations with the development of Jihua career more closely. The successful conclusion of the "Jihua Cup" Professional Wear Design Skills Competition also marks the official opening of a new chapter in new Chinese design, highlighting the outstanding achievements and in-depth practice of Jihua Group in talent training and introduction. We firmly believe that under the leadership of Jihua Group, these talented designers will continue to be guided by the spirit of innovation, inject a steady stream of vitality and creativity into China's fashion design industry, and jointly write a more brilliant tomorrow for China's fashion design industry and Jihua Group.