In the early morning of July 27, Beijing time, the 2024 Paris Olympic Games officially kicked off. In order to do a good job in the broadcast coverage of the Olympic Games, China Central Radio and Television not only sent the "China Red" 8K broadcast vehicle, but also transported a lot of key broadcast equipment independently developed by China, including the Chinese brand Hisense provided 30-inch benchmark broadcast monitor and 55-inch high-definition monitor, in the Paris Olympic Games IBC (International Broadcasting Center), used for CCTV live ultra-high-definition studio broadcast of the Olympic Games, witnessing the moment of the Chinese army to win gold.
CCTV (Beijing) Sports Channel Studio
at the same time,In the CCTV(Beijing)General control center monitors and distributes the signal of the Olympic program, Hisense also uses Hisense55Inch monitor,Hisense monitor has accurate color reproduction,You can judge the image quality of the film source more accurately,The product performance can completely replace imports。 In 2023, in the upgrading and transformation of the CCTV (Beijing) general control center system, the monitor products independently developed by Hisense have achieved the upgrade and replacement of imported brands with excellent product performance.
Paris Olympic Games IBC (International Broadcasting Center)
In the past few years,Hisense monitor has become a "golden partner" for CCTV's large-scale programs。 2022year,Hisense's self-developed benchmark broadcast monitor5Set of systems participated in the Beijing Winter Olympics CCTV live broadcast and live transfer,Hisense monitor relies on contrast、Color gamut、Excellent performance in detail display, etc.,Assist the director to monitor the quality of the transmitted image content in real time,Bring a wonderful Olympic visual feast to the audience。 2024CCTVSpring Festival Gala's starring studio"No. 1 hall"System upgrade,Studio55Inch monitor fully uses Hisense products,Including main、Deputy director room、Audio room, etc.6Group monitoring wall。
New site of CCTV General Control Center (1)
Hisense's display technology has also shone at major sports events around the world. In the 2024 Euro Cup, which ended not long ago, Hisense, as the first VAR display official partner, uses world-class display technology to help referees accurately judge penalties. This broadcast of the Paris Olympic Games,Hisense display technology is once again applied to the production and broadcast of on-site ultra-high-definition programs,Perfect integration of technology and sports,It reflects the strong strength of Hisense TV"More than the second in the world。
Monitors are a key piece of equipment for monitoring the quality of TV programs. 2021year,Hisense launched the first self-developed domestic 30Inch-level benchmark-level monitor,Break the monopoly of Japanese and Korean brands in the professional field,Through the application of self-developed stacked screen display technology,At the same time, it is equipped with Hisense's newly upgraded Xinxin image quality chip,Realize million-level fine partition control of brightness,Greatly improve contrast and dark field performance,So as to achieve pixel-level accurate restoration of the picture,Brightness、Contrast、Color gamut、High dynamic range and other indicators have reached the international first-class level of similar products。
New site of CCTV General Control Center (2)
At present,Hisense monitor products have been widely used in CCTV studios、OB trucks、Post-editing and production island in multiple professional systems,It has been praised by China Central Radio and Television Station、Xinhua News Agency、Guangdong Tusheng UHD Innovation Center and many other high-end users。
Proofreading by Sheng Yuanyuan