Introduction: Aquakom, which has won the "Best Seller List Awards" of Watsons HWB for 11 consecutive years, is taking the efficacy of personal care to a new level.
On July 26, the 2024 Watsons Health & Beauty Awards (HWB) arrived as scheduled. Nearly 100 leading beauty brands, fashion KOLs, industry experts and media representatives from home and abroad gathered in Guangzhou to witness the announcement of the best-selling list in 2024. With the outstanding performance of the "Aquakou Fragrance Shower Gel Series", the efficacy personal care brand Aquakou stood out from the crowd of competing products and won the 2024 Watsons HWB "Popular Luxury Fragrance Shower Gel" award after a comprehensive selection of annual sales, influencer recommendations and consumer evaluations.
Founded in 2003, HWB has become one of the most prestigious and authoritative awards in the industry, and is also a bellwether for many consumers to understand the latest beauty and personal care trends. It is worth mentioning that Aquakom has won the award in Watson's HWB for 11 consecutive years, and the annual award is enough to show that Aquakom has always been the leader in efficacy and personal care, and it also confirms the continuous innovation and upgrading of Aquakom's product strength.
16 years of research in Asian skin
More professional efficacy personal care
From the concept of facial care to body care, to the comprehensive advancement of exploring the realization of "scene× efficacy × experience", 16 years of research and development of Aquakom to improve Asian skin texture has opened a new era of "effective personal care".
Asian skin characteristics are different from those in Europe and the United States, and at the same time, the demand for body care is also surging. The "Water Cocom Joint Laboratory" was co-created by Aquacom and Big Gene, and reached an in-depth R&D cooperation with Professor Liu Zhong, a doctoral supervisor of Jinan University, to develop products based on millions of Asian skin data research and development around the lifestyle and behavior characteristics of Asian users.
In addition to scientific and safe ingredient formulas, Aquakom has also created a "precise and effective" subdivision category in "effective personal care", aiming at different skin types such as sensitive skin, acne skin, desert skin, etc., relying on the scientific research achievements of 5+ scientific research bases, 26 cosmetics special certificates, 100+ efficacy testing personnel, and 100+ Asian skin type specialized formulas, Aquakom has successively created four categories: hair removal cream, whitening body lotion, functional fragrance shower gel, and antiperspirant deodorant, and has been subdivided in major categories.
It starts with efficacy, not "efficacy". For Aquakom, the advent of a product is just the beginning, and the iterative upgrade of efficacy and a more comfortable experience are the main thing. Therefore, Aquakom insists on only doing "real and effective" evaluations that are recognized by authoritative third parties, and cooperates with DSM-Firmenich, the world's century-old fragrance giant, to customize exclusive fragrances to create a sense of ritual with comfortable skin feeling and emotional perception. Realize the dual superposition of product efficacy value and pleasant emotional value. What's even more rare is that Aquakom digs deep into the personalized body care needs of different user groups, different skin characteristics, and different use scenarios, and builds a multi-scene and multi-category matrix of functional personal care products, so that each user can match the right product plan.
At a time when many brands are fierce about the "volume" effect and "volume" price, Aquakou uses the brand to endow the product with potential energy to create a three-dimensional balance of "fine efficacy, pleasant experience, and scene matching", which has become the key to breaking through the advantages and being well received by the market.
Excellent product performance
Firmly occupy the TOP1 of domestic product efficacy and personal care
The "Fragrance Body Wash Series", which won the award at Watsons HWB, is a representative work of Aquakom's high-end "effective personal care". Blessed with 99.9% high-purity niacinamide ingredients and fruit acid scientific formula, it brings a new experience while bathing and cleansing, with dense and delicate bubbles, penetrating deep into the pores of the skin and removing the stratum corneum, especially suitable for people with dull skin. In the third-party evaluation, more than 96% of users believe that their skin is more radiant, and 93.75% of users believe that their skin is more delicate and has been significantly improved.
At the same time, the bath products continue the style of "subdivided scenes and precise efficacy" of Aquakom, including a 6-fold AHA series for rough acne skin, and a moisturizing fragrance series suitable for dry skin. Aquakou joins hands with 100-year-old fragrance giant Firmenich Haute Couture fragrances, just like being in Monet's garden, with gentle and restrained fragrances, vibrant floral scents, and healing soft grass scents, turning every bath into a ritual of skin improvement and pleasure upgrade. This is not only the brand promise of Aquako around the needs of users, but also a perfect reflection of the ingenuity of scientific research strength.
On platforms where skin care experts such as Xiaohongshu and Douyin gather, there are as many as 3W+ notes about Aquakom, "making shower gel into a perfume" and "incredible slippery"··· Countless users have left real reviews, and at the same time, on major e-commerce platforms, shower gel products are unbeatable among similar competing products.
Of course, in addition to fragrance shower gel, other categories of Aquako are also popular and award-winning celebrities. For example, after 16 years of independent research and development, the mild hair removal cream has won 5 authoritative certifications, and it is the TOP1 product of the national network of domestic hair removal cream; As well as the whitening body lotion that holds the national whitening certificate, it focuses on solving the problem of dull and dull Asian skin, and pioneers the new trend of "double anti-whitening" in the industry, which has passed the third-party authoritative certification and can achieve whitening effect in 14 days. Market sales and industry honors have consolidated the status of the No. 1 brand of domestic products and personal care.
From the original intention of doing a good job of "efficacy and personal care", to a huge user base step by step, and has won industry awards one after another. With the reputation of the line, and constantly upward, the water of the Ko has erected a new benchmark for domestic personal protection. At present, there are more than 15,000+ offline channel outlets for Aquakom products, and the official flagship stores of online brands such as Tmall, Douyin, JD.com, Pinduoduo, Kuaishou, and Vipshop are also fully operational.