Written by丨Liu Nana
Editor丨Meiqi
Entertainment Value Officer Interpretation:
ID:wenyujiazhiguan
This year's Paris Olympics kicked off in an unprecedented relaxed and romantic atmosphere.
From the opening ceremony to the competitions, the Paris Olympics have contributed a lot of topics to the global audience, and in addition to the opening ceremony performances discussed by netizens, one of the highlights of this Olympic Games is the Olympic Games, where AI technology is widely used for the first time.
From the B-end user, the organizer widely uses artificial intelligence technology in the competition to broadcast assistance, game penalties, and data collation; When users go to the C-end to watch the game, they use AI software to search, play memes, and interact with each other. It is no exaggeration to say that in addition to the standard beer + crayfish, there is also an AI application for watching the "partner" of this year's Olympic Games!
The first Olympics to widely adopt AI technology
Artificial intelligence has always been closely linked to sports, according to data from market research firm Mordor Intelligence, the market size of AI+ sports will be about $6 billion in 2024. By 2029, the size of this market is expected to grow to $21 billion, growing at a CAGR of about 28.69%.
With this year's Paris Olympics, we have seen a significant shift in trends. Unlike previous Olympic Games, artificial intelligence technology has emerged as an important technical support for this Olympic Games. Previously, Google announced that it was the official AI sponsor of Team United States. Intel has also become an AI application partner for the Paris Olympics, and China's AI technology will provide the corresponding technology for the broadcast and management of the event, with the first large-scale model application launched at the Paris Olympics being Tongyi Qianwen from China.
In the movie "The Matrix", the moment the bullet is fired is switched to slow motion, and Neo jumps on his back to dodge all the bullets and rotates 360 degrees around the bullet, a special effect known as "bullet time". At this year's Olympic Games, the director was able to use this technology at any time in just a few seconds to present the exciting moments of the sport to a global audience. At this year's Olympic Games, Alibaba Cloud's AI-enhanced new broadcast technology, the multi-camera playback system, has been deployed in 14 venues, which can achieve high-degree playback images that can be generated in the past more than ten hours in the live broadcast signal, providing a "bullet time" experience.
The staff is working on AI technical support
The event commentary system supported by the Tongyi model is open to the official commentators of the International Olympic Organizing Committee, and brings more professional, detailed and personalized event commentary to the audience through deep learning of athlete data, competition rules and historical records. Whether it is the accurate analysis of technical movements or the subtle changes in the psychology of athletes, the on-site commentary is presented one by one through the "insight" of AI, allowing the audience to feel as if they are in the arena and feel the passion of every moment.
In this Olympic Games, the organizers used artificial intelligence technology to optimize the event process, improve the safety level, enhance audience interaction, promote the dissemination of sports culture, and promote the popularization and development of the Olympic Movement around the world. IOCOG President Thomas Bach said that with the rapid development of artificial intelligence, the Olympic Movement has once again reached a crossroads of either active or passive change. The IOC wants to harness the enormous potential of AI in a responsible way.
In addition to the AI technology in the competition, in fact, long before the competition, Chinese Olympic athletes have also used AI technology for training assistance.
The Chinese national diving team uses an AI-assisted training system based on Baidu's large model technology such as Wenxin Yiyan developed by Baidu for the Chinese national diving team, which can understand and implement the complex instructions of coaches and athletes, provide accurate information in a timely manner, and can also score diving movements in real time, accurately quantify and analyze them, and provide guidance. Previously, Olympic champion Quan Hongchan had said that she usually uses an AI diving auxiliary training system to pick out the details of her movements.
Olympic champion Chen Yuxi said: "AI can disassemble the details of the movement, which allows me to better grasp the essentials of the movement, such as opening time and water entry control. Olympic champion Wang Zongyuan also believes: "It is very convenient to use Baidu's AI technology to compare and analyze past results, and the data is also very comprehensive, providing a personalized and professional training plan." ”
AI-assisted training empowers athletes
Based on Baidu's large model technology such as Wenxin Yiyan, Baidu has comprehensively upgraded the AI-assisted training system of the Chinese diving team, and has mastered a wealth of diving knowledge by learning from massive data and knowledge, which can not only understand and implement the complex instructions of coaches and athletes, provide accurate information in a timely manner, but also score actions in real time, accurately quantify and analyze, provide the most valuable guidance information, and help athletes carve every move and style, so as to complete every jump perfectly.
AI unlocks new ways to play the Olympics for spectators
Recently, CCTV Sports has launched a new way to play the Paris Olympics - AI Olympic poster H5, this H5 contains AI Paris roaming, AI Paris show and treasure hunt Paris, not only can you see dynamic Olympic posters, real-time Paris scene, but also unlock exclusive personal Olympic posters, so that users are immersive.
In "AI Paris Roaming", with the help of the AI technology support of Tencent's hybrid model, the static Olympic poster "moved". It is understood that the official poster of the Paris Olympic and Paralympic Games contains tens of thousands of characters and countless iconic elements of France, and also cleverly integrates 29 Olympic and 18 Paralympic sports into the pattern and architecture.
It is understood that Tencent ingots not only meet the needs of efficiency, but also continue to enrich the application of daily life scenes, and actively integrate AI technology and various industry scenarios, such as the innovative gameplay of sports events, which is an attempt of large model + sports culture industry. After trying it, the entertainment value officer found that by uploading a photo, you can unlock an exclusive Olympic sports-style poster in the "AI Paris Show", and you can also take photos in the same frame with the "famous mouth of the main station", which is full of participation.
Edit the campaign poster generated with your own photos
ByteDance's Doubao hopes to increase the fun of watching the Olympics through interaction, and also provide an interesting way for everyone to better understand the charm of the Olympic events.
Doubao, an intelligent AI assistant, announced that it will join hands with diving Olympic champion Wu Minxia, badminton Olympic champion Lin Dan, sports commentator Liu Yuxi, etc., to create an exclusive Olympic intelligent body, and users can chat with them about Olympic topics in the Doubao app. At the same time, the web version of Doubao will also launch a special area of "AI takes you to interpret the Olympics", providing users with Olympic news morning and evening newspapers, event replays, AI commentary and other content.
According to reports, the above-mentioned star agent not only simulates the personality traits of the stars in the tone of the dialogue, but also obtains the voice authorization, and users can experience the fun of communicating with these professionals about the Olympic events in the bean bag at any time. When the entertainment value officer communicated with Wu Minxia about the diving project, he experienced the sound texture of real interaction and the fun brought by personalized answers.
Answers with "subjective judgment" are more "real"
During the Paris Olympics, Doubao will also provide information such as the gold medal list, schedule, and key events, and users only need to enter keywords in the dialog box of the Doubao APP to get the latest and most accurate Olympic information.
It is worth mentioning that the PC side of Doubao will also launch the "AI interpretation" and "Ask Doubao" functions during the Olympic Games, users can watch the Olympic events for free in the Olympic column and invite Doubao to accompany them, Doubao will automatically summarize the key chapters of the event, and interact with users in real time to interpret the rules of the game. In addition, Doubao will also launch intelligent picture games such as Paris purple track photo and Olympic avatar frame generator during the Olympic Games. "We hope that Doubao can bring a new Olympic viewing experience to users." The person in charge of the bean bag said.
AI Ride Experience Assessment
After using the four AI applications of Baidu Wenxin Yiyan, Byte Doubao, Tencent Yuanbao, and Ali Tongyi, the entertainment value officer felt their respective question understanding and answers, Wensheng diagrams, and the interactive experience of watching the Olympics, and conducted an evaluation. In the question "How do you evaluate the performance at the opening ceremony of the Paris 2024 Olympic Games?" After the question, you can see that the answers of each AI are different, but they are all based on the collated output of deep learning based on the media reports of the whole network:
After the entertainment value officer put forward the drawing requirements, the results given by each AI application are also different:
Entertainment Value Officer Editorial Evaluation Score
(This review is representative of the editorial team only)