Editor's introduction: In the field of medium and large cars, it has always been an insurmountable wall for domestic models, and it is still very much looking forward to whether the S9 can leap into the dragon gate.
Models such as the Ideal L9 and the M9 have gradually gained a firm foothold in the large SUV market and are recognized by users in the price range of 500,000 yuan. Now the Xiangjie S9 will be officially launched on August 6, and the current price is expected to be in the price range of 45-550,000 yuan. The car is positioned as a medium and large sedan, will form a head-to-head competition in 56E, after the starting price of 56E is currently discounted to about 300,000, whether the S9 can still complete the breakthrough with new energy technology. In the medium and large sedan market, in addition to the strong comprehensive strength of the product, the brand value also plays a vital role, you must know that this type of model not only needs to have a comprehensive family performance, but also needs to cope with business occasions. The success of the M9 makes the S9 directly apply the design, and it is still unknown whether it can impress this kind of users.
As a new member of HarmonyOS Zhixing, Xiangjie S9 is the latest model jointly created by Huawei and BAIC New Energy, which belongs to the "Huazhang brand". The new car is positioned as a medium and large pure electric sedan, Yu Chengdong once said in an interview that the S9 will be equipped with Huawei ADS 3.0 intelligent driving system for the first time, and it is currently reported that the car is expected to be priced at 45-550,000 yuan, which is completely overlapping with the luxury brand BBA's 56E, which is its direct competitor. At present, the car has been opened to configuration options, offering two versions of Ultra and Max, with 5 exterior colors and 4 interior colors for consumers to choose from.
The official said that the design of the car is inspired by Huanyu, and the overall design concept is in the same vein as the M9, which is unique in the previous Hongmeng Zhixing products. Because Hongmeng Zhixing's other partners, such as Wenjie is built with Sellis, Zhijie is built with Chery, and the Zunjie built with JAC in the future is also planned to be launched in the fourth quarter, and there is no similarity in design between the models, which is also the unique place of Xiangjie S9. It has no other relationship with Thalys, but in terms of design, it inherits the elements of the M9. The body size data part is 5160/1987/1486mm, and the wheelbase is 3050mm.
The interior part of the car is a fusion of some of the characteristics of the M9 and the ZhijieS7, such as the central control island is similar to the Wenjie M9, and the steering wheel and the central control are similar to the Zhijie S7, the difference is that the upper part of the central control of the Xiangjie S9 has been coated in a targeted manner, which is visually more hierarchical. The car will be equipped with the all-new HarmonyOS 4 operating system, Huawei's latest ADS 3.0 system, and adopt a new end-to-end architecture to comprehensively upgrade the intelligent driving experience. You know, the current M9 uses ADS 2.0. Not surprisingly, the rear row will also be equipped with the same laser projection giant screen as the M9, with a size of 32 inches, and it remains to be seen how it looks during the day.
In terms of power, according to the current known information, they are all pure electric drive, and are available in two versions: rear-wheel drive and dual-motor four-wheel drive. The maximum power of a single motor is 227kW, the peak torque is 355Nm·m, and the pure electric range is 672km. The dual-motor version has a front motor power of 158kW, a rear motor power of 227kW, a combined power of 385kW, a peak torque of 655Nm·m, and a range of 665km. At the same time, both versions are equipped with air suspension, which can be adjusted for soft and hard, height and height. And, the car also supports optional electronic rear-view mirrors, the known optional price is 10,000 yuan (the actual price is subject to listing). Of course, it is a pity that the current known vehicle network is still 4G.
So according to the above information, it can be known that the competitor of Xiangjie S9 is BBA's 56E, and how should users choose? At present, the replacement 5 Series has not been on the market for a long time, and it is the most new product in the 56E, but due to the adoption of BMW's latest family-style design, user acceptance is low, and sales have not improved significantly. At present, the official has given a lot of discounts, and the starting price of the 525Li version of the car ranges from about 31-340,000 yuan depending on the region. The Mercedes-Benz E-class E260L also gives certain discounts, with prices ranging from 34-400,000 yuan.
Finally, Audi A6L, is also the most calm existence of the 3 cars, after all, the current model has been on sale for a long time, and the new generation model will be renamed A7, so it is also the product with the largest discount among the current 3 models, Audi A6L 40TFSI price is about 29-320,000 yuan, the most cost-effective. According to the sales data of medium and large sedans in June, Mercedes-Benz E-Class was 15,200 units, followed by Audi A6L with 14,271 units, and BMW 5 Series was only 8,436 units, which did not exceed 10,000 units. As mentioned at the beginning, users who buy medium and large sedans, in addition to taking care of their families, also need the vehicle to have a certain business ability, and have high requirements for all-roundability. At present, the sales volume of the M9 reached 16,525 units in June, exceeding the 6,841 units of the second place Ideal L9 by as much as 1 times, which is enough to show the success of the M9.
According to the portrait of medium and large car users, most of the users who buy such models are between 30 and 40 years old, and the proportion of male users is relatively high, and they are all in the critical stage of career development. So whether the Xiangjie S9 can reach this height and be recognized by such users is still unknown.
Overall, compared to the comprehensive characteristics of large SUV models, it can play the greatest role in all scenarios. In the field of medium and large sedans, it has always been an insurmountable wall for domestic models, and it is still very much looking forward to whether the S9 can leap into the dragon gate. It is undeniable that since it is a Hongmeng Zhixing product, it naturally has certain advantages in the intelligent cockpit, scientific and technological performance, and intelligent driving experience, and these characteristics can impress its target users, which need to be tested by the market.