Editor's Introduction: The bloodline is not pure, the opponent is fierce, and the price is high, these factors are superimposed, and it is difficult for Audi Q6 to succeed.
As the largest SUV of the Audi brand, Audi Q6 is not the price of a flagship, but it has the size of a flagship, and in the perception of domestic consumers about the car "big is good, big is expensive", Audi Q6 seems to be very popular. But in fact, the Audi Q6, which was pinned on by SAIC Audi, has not performed well in the market for nearly two years on the market, and the peak is only a pitiful monthly sales of a few hundred units.
The first is the poor strength, the size of the Audi Q6 with a length of 5 meters 1 is indeed large enough, but it is "big" in vain. The lower positioning of the Audi family, the A4 and Q5L, are both from the MLB longitudinal platform, but the Audi Q6, a large man, comes from the low-end MQB transverse platform of the Volkswagen Group, and is related to models such as the Touron, even if it is called Audi, but in fact, the lineage of the Q6 is closer to Volkswagen.
Of course, the platform and pedigree don't tell the whole story, after all, Lamborghini, Bentley and Volkswagen also have models from the same platform, but Audi Q6 is not only from a lower background, even the hardware structure is inferior, the chassis part of the front MacPherson, rear multi-link suspension form in the price of more than 400,000 yuan can hardly find a second one, you must know that the price of high-end models even exceeds 600,000 yuan, so the comfort and handling dimensions of driving will be limited by their own conditions, slightly inferior to rivals at the same level.
However, Audi Q6 also has some merits, in addition to the large space brought by the large size and the three-row 6/7 seat layout, in terms of power system, Audi Q6 uses the same source as Porsche Macan The fourth-generation EA888 2.0T engine, 231 horsepower and 265 horsepower The power parameters are quite beautiful, and the top model also provides a 2.5T V6 engine option.
The highlights of the Audi Q6 cannot be ignored, but it came somewhat out of time. The positioning of "cost-effective luxury flagship SUV" was still very popular in the automobile market a few years ago, meeting the needs of Chinese people for large space, coupled with the blessing of luxury brand attributes, it is particularly face-saving to look at. But in the past two years, the new domestic forces have made efforts in this market segment, starting from the ideal L9 all kinds of "9" have come one after another, the main sales price is about 40 ~ 500,000 yuan Audi Q6 just collided with these models, in terms of luxury attributes, ideal L9, M9 various high-end configurations and materials are not lost to Audi Q6, technology and intelligence have opened a big gap, once made Audi Q6 very embarrassing.
The last thing that put the Audi Q6 in trouble is the fierce price war this year. Initially, the advantage of Audi Q6 is cost performance, a three-row seat medium and large luxury SUV is still competitive at the price of 400,000 yuan, after all, it is only tens of thousands of yuan more than Audi Q5L in exchange for such a large size. However, with the localization of BMW X5 after the guide price dropped to 600,000 yuan, now after the superposition of discounts, it is only more than 500,000 yuan, and the high-end Audi Q6 to the same price, in contrast, although it is also a luxury brand medium and large SUV, but Audi Q6, the "high-end Volkswagen" identity is naturally not very attractive.
In addition, now Audi Q5L has also cut prices sharply, removing more than 100,000 yuan of discounts, and the entry-level model is less than 300,000 yuan, but the price of Audi Q6 has been firm at more than 400,000 yuan. Interestingly, SAIC Audi recently found superstar Wu Yanzu to endorse Audi Q6, although increasing exposure and communication is one thing, but if you want to substantially increase the sales of Q6, directly giving an affordable price is the last word, after all, Audi Q6 is there, no matter how fine decoration can not compete with opponents like BMW X5, referring to the terminal price of Cadillac XT6, that is the most practical value of Audi Q6.