Source: Talking about decoration
Laundry seems simple, but in fact it hides a mystery.
Have you noticed that the laundry detergent, which was originally very popular, is now discounted every day and promoted by promotional activities, otherwise it will become a "unsalable product" in the supermarket.
Not only offline shopping malls are like this, but even online stores must also give the event price every day, otherwise they will not sell.
In this issue, let's take a look at the real reasons why "laundry detergent" can't be sold, and see if what netizens say is true.
01、
The cleaning power of laundry detergent is getting worse and worse
For a variety of reasons, most of today's laundry detergents are concentrated, and the explanation given by merchants is that they have better decontamination capabilities.
But whether the decontamination ability is good or not is not what the merchant says, but the consumer.
Therefore, after buying concentrated laundry detergent and going back, it is not very good to find that the actual stain removal effect is good.
At this time, the merchant or shopping guide will be asked, and the merchant or shopping guide will give a unified answer: that is, the dosage is not reached, and you can wash it with more laundry detergent.
But consumers are now learning to "fine", which is obviously the poor decontamination ability of laundry detergent, and it is said that the dosage is wrong, the dosage is too much, and the consumption will go up, which is the business is becoming a way to increase sales!
In addition, if you put too much laundry detergent, it may cause chemical residues on the clothes, which is really inappropriate.
In addition, when the drum washing machine itself washes clothes, it cannot clean the laundry detergent, and there will be residues.
If you wear such clothes on your body and feel itchy, it will cause great damage to your body.
Therefore, after consumers understand this, they change their ways, and they also feel that since laundry detergent can't wash clean clothes, then change to something else, anyway, there are many alternatives, not to mention non-laundry detergent.
In this way, the final result is that the sales of laundry detergent have plummeted, and merchants must do "discount" activities to promote.
02、
The quality has declined, but the price has risen
Although the quality of laundry detergent has deteriorated, if you want to wash clean clothes, you must use more dosage.
But the merchant does not admit this fact, and insists that it is the user's reason.
In addition, with the rise in environmental protection and raw materials, the price of laundry detergent is also rising.
The increase in price is not accompanied by an improvement in quality, on the contrary, many consumers report a decrease in quality, which leads to their dissatisfaction with the product.
Therefore, consumers feel that since you don't move, then I will change to other laundry products to use to see if you are still hard.
03、
Changes in the way people consume
Nowadays, the change in people's consumption patterns is a matter of common sight.
Whether the merchant recognizes it or not, this is the reality.
The current consumption concept is to demand cost performance, not only to wash the clothes, but also to achieve affordable prices.
And there is one who does this, and that is laundry detergent, which has always existed.
It's just that in order to occupy the market, the capital used a lot of power to publicize how bad the laundry detergent is, how good the laundry detergent is, how to fit the current clothes, and how to fit the current washing machine style.
But in essence, these are all lies made up by capital for profit, and they are all fakes.
For laundry, in fact, as long as you use laundry detergent correctly, the laundry will be far cleaner than laundry detergent.
However, the price of laundry detergent is much, much cheaper than laundry detergent, so it directly leads to a decline in sales of laundry detergent.
04、
Replaced by a new washing product
In addition to traditional laundry detergents, which are becoming more and more recognized, there are also some new detergent products that are also being accepted by more and more young people.
Like laundry pods, laundry explosion salt, etc., with these new washing products, they can give us a new cleaning experience and ensure that the clothes are clean and clean.
As a young person, I prefer to try these new items to keep my clothes clean and smelly.
Just like when laundry detergent was first launched, it was also liked by young people, and it slowly occupied a dominant position in the market.
Now the capital, seeing the plummeting sales of laundry detergent, is also obvious that people are becoming more and more sober now.
Therefore, the old-fashioned method is used to push laundry pods and laundry explosion salt washing products on various channels, hoping to replace the laundry detergent with poor sales.
This also directly led to a plummeting sales of laundry detergent, and we had to do frequent promotions to increase sales.
05、
The battle between aroma and washing effect
Some laundry detergents have a fragrance, and the starting point of the merchant is to make the washed clothes have some fragrance, so that they can smell it on the body.
However, some consumers' purchasing decisions are influenced by aroma.
Because, aroma does not represent the superiority of washing effect. Some perfume-based laundry detergents may not wash as well as other types of products.
In addition, the heavier the fragrance, the more chemical fragrances there are, and such clothes may have an impact on the skin.
So, sales of laundry detergent are declining, and people are switching to other laundry products.
Finally, let's summarize:
Whether it's laundry detergent or a new cleaning product, it's just a tool.
If you want to be recognized by consumers for a long time, you can't play routines, otherwise you will lose in the end, not consumers.
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