In 2008, Blue Moon took the lead in promoting laundry detergent to the whole country, breaking the laundry habits of more than one billion Chinese, creating the era of Chinese laundry "liquid", making laundry detergent, which accounted for less than 4% of the Chinese market, stand out.
Blue Moon is not afraid of market risks, the spirit of breaking through many difficulties, just one year, Blue Moon in 2009 ranked first in the comprehensive market share of similar products, as of last year, according to the statistics of the China National Commercial Information Center, this award Blue Moon has been won for 15 consecutive years.
Blue Moon's path of reform doesn't stop there. In 2015, Blue Moon successfully overcame technical difficulties and launched the first "concentrated +" laundry detergent in China with pumphead metering packaging. The concentration of active ingredients in this laundry detergent is more than three times that of the national standard laundry detergent, although the concentrated laundry detergent accounted for only 4% of the market in China at that time, and the user's awareness and demand for this product were relatively weak, Blue Moon insisted on turning the promotion of concentrated laundry detergent into a project with the largest investment and the largest span.
As the founder of Blue Moon said, "No matter how difficult it is, you have to do it."
Three changes have accelerated into a new era of laundry
On the basis of laundry detergent to ordinary laundry detergent and then concentrated laundry detergent, Blue Moon made further innovation in 2008 and launched Supreme Biotechnology laundry detergent, which led the industry to break through and innovate three times, and the Blue Moon brand took on the role of the industry's guide.
In today's "liquid" era, it is often difficult for consumers to intuitively feel the differences between different "liquid" products, and it is even more difficult to understand abstract innovative technologies. Therefore, Blue Moon continues to innovate and upgrade products by combining the actual situation of the washing process to improve the cleanliness and washing efficiency of clothes. In the case of the quick wash mode, for example, the washing machine usually has a quick wash time of 15 minutes, while the wash time is only about 3.5 minutes, with only one rinse process. It is important that the laundry detergent dissolves quickly, washes clothes in a short time, rinses cleanly, and leaves no residue.
In the face of these challenges, Blue Moon's "Concentrate+" Biotech Supreme Laundry Detergent dissolves in 1 second with its water-like formula and has an active ingredient content of up to 47%, which is three times that of the national standard laundry detergent. In order to meet the needs of consumers in the quick wash mode, the Supreme laundry detergent adopts a low-foaming formula that can achieve an ultra-clean and residue-free effect with only one rinse.
In addition, after more than two years of independent research and development, more than 1,000 formulas were designed, and 10,000 tests were carried out before this game-changing product was launched. Each functional design and ingredient addition is the Blue Moon brand's deep insight into consumer needs and in-depth research on the actual situation of the washing process.
The unique pump head design of Supreme laundry detergent makes it possible to wash 8 pieces of laundry detergent with one pump of 8g, which completely changes the traditional way of using laundry detergent by feeling. With a one-handed press, consumers can remove the liquid they need without worrying about spillage. This precise use experience reflects Blue Moon's pursuit of product quality and meticulous understanding of consumer needs.
Multi-faceted consideration to meet consumer needs
According to the actual needs of consumers, Blue Moon has also launched a variety of targeted products, such as the Supreme Laundry Detergent Sterilization and Odor Removal Model, which adopts odor elimination technology and root odor suppression technology to resist dry smell and hot pot smell in daily clothes. The extreme laundry detergent sports special effect model can not only remove sweat and suppress sweat, but also add fabric finishing factors especially for sports quick-drying clothes, which can protect the sweat-absorbing and quick-drying performance of quick-drying fabrics. In addition, Blue Moon also held the "Blue Moon Clean Journey" activity, inviting consumers to understand the principle of washing, explore the mystery of cleanliness, and improve consumers' laundry experience.
As a leader in the industry, Blue Moon also spares no effort on green environmental protection issues. According to the report of the China Detergent Industry Association, if all consumers use concentrated detergents, they can reduce electricity consumption by 8.567 billion kWh, carbon dioxide emissions by 1.7472 million tons, and washing wastewater by 2.4211 million tons per year. This is also one of the reasons why Blue Moon promotes "concentrated +" laundry detergent and insists on walking on the road of laundry detergent reform.
In the future, Blue Moon will continue to uphold the core values of "more excellence for users", take user needs as the guide, continue to promote innovation and upgrading, and lead laundry technology to a new era. A new era of laundry has arrived, and Blue Moon will continue to reform and add beauty to every washing and cleaning experience as a pioneer of the laundry revolution, witnessing people's pursuit and love for quality of life.