WeCom's store coupon is a marketing tool, enterprises create store coupons, send them to customers, and customers need to go offline for verification to enjoy the corresponding discounts. In this way, the coupon can be created to encourage customers to come to the store.
There are several common scenarios for sending coupons:
1. Attract potential customers, companies usually send coupons to new customers to attract them to spend for the first time.
2. Encourage customers to make secondary consumption, and send coupons to customers who have already consumed to encourage them to make secondary consumption.
3. Show humanistic care to customers, send coupons to customers on customers' birthdays or some special holidays, so that customers can feel the humanistic care of the enterprise and increase the trust and sensitivity of customers to the enterprise.
4. Prevent the loss of customers, send coupons to customers who have not consumed for a long time, and consolidate customer resources.
The above scenario is that the store coupon guides customers to offline consumption, and the store coupon function of Sesame Weke can not only guide customers to offline consumption, but also guide customers to online consumption.
The store coupon function of Sesame Weke guides customers to offline consumption, and enterprises can choose to send coupons to designated customers or select the customer group sending function to send coupons to customers to guide customers to offline consumption.
Posters can be posted offline, allowing customers to scan the code to add WeCom, direct customer resources to the private domain, and guide customers to consume through follow-up operations. So as to achieve online and offline dual drainage.
What is the specific process of creating a coupon for a Sesame Weke store?
Take the mobile phone as an example, click on the enterprise WeChat - workbench - Sesame micro-customer assistant, select the store coupon - create a coupon, there are three kinds of discount coupons, full reduction coupons and group purchase coupons.
Taking discount coupons as an example, enterprises need to determine the name of the coupon, the total amount of coupons issued, and the validity period and effective time of the coupon code. Then set the discount rules, how many yuan to discount, and how much to discount.
1. Claim settings
Enterprises can set the conditions for receiving coupons, including that only designated customers can receive coupons or how much they have spent can receive coupons.
2. Store management
Enterprises can set up verification only in designated stores to accurately guide customers to the designated stores for consumption. Achieve offline drainage.
3. Send coupons
Enterprises can send coupons to customers or customer groups, and enterprises can choose according to their needs.
You can also select View Link to view the QR code and link generated by the coupon. Friend welcome messages can be sent together with the link to achieve the effect of online drainage.
4. Customer dynamics
Enterprises can view which customers have received coupons in the customer activity or view the customer's collection details in the coupon collection record. Real-time grasp of customer verification of coupons.
5. Write off coupons
Employees of designated stores can use the store coupon function on the micro terminal and scan the QR code of the customer's coupon to carry out verification.
Sesame micro-customer also has permanent group live code, session archiving, automatic tagging and other functions, more functions welcome to try for free~