From 26 September to 31 December 2024, Macao Government Tourism Office (MGTO) and Tencent jointly launched a special marketing campaign entitled "Welcome to Macao", featuring three major items on the WeChat Pay platform, namely e-coupons, free dining and free Tesco, to encourage Mainland visitors to spend more. The event focused on small and medium-sized enterprises (SMEs) and community merchants in Macao, promoting the community economy, showcasing the promotional effectiveness of "tourism + e-commerce", enhancing Macao's image as a tourist city, driving the city's consumption atmosphere, and sharing the joy of "Double Celebration" with visitors.
The "Welcome to Macao" coupons and spending amounts, in RMB, are aimed at all WeChat Pay users in the Mainland who use their Mainland Resident Identity Cards for real-name authentication, excluding merchants operating in Macao's six major integrated resort and leisure enterprises, in order to encourage visitors to enter the Macao community for spending.
E-coupons encourage more spending
"RMB25 and RMB75 e-Coupons": Visitors who spend RMB200 or more at Macao community merchants that support WeChat Pay will have the opportunity to receive a RMB25 coupon, which can be used for their next spending of RMB100 or more. If you spend more than 500 yuan at a time at community merchants, you will have the opportunity to get a 75 yuan coupon, which can be used for the next purchase of 300 yuan.
"Catering free order" drove the growth of secondary transactions
"Free Food & Beverage Order": Visitors can spend money at community food and beverage outlets in Macao through "WeChat Pay", and participate in the interaction after payment, and have a chance to win a lottery to win "Free Food & Beverage Order". If the user receives the "free order", the paid amount will be returned to the user in full in the form of a voucher, which can be used in the next purchase that exceeds the full amount of the free order. The "free order" activity created a hot topic and drove the growth of secondary transactions.
"Play Tesco for free" to experience a variety of travel products
"Play Tesco for free": Visitors who spend travel products such as sea cruises, special entertainment and local cultural and creative souvenirs at designated merchants will have the opportunity to win a lottery to win "Play Tesco for free". If the user receives the "free order", the paid amount will be returned to the user in full in the form of a voucher, which can be used in the next purchase that exceeds the full amount of the free order.
Superimposed publicity to promote "tourism + consumption + events"
Each user can only receive one "$25 and $75 e-coupons" for the "Welcome to Macao Welcome" special marketing campaign. The "Free Dining Order" and "Tesco Free Order" offer can only be enjoyed once by each WeChat Pay user during the promotion period.
During the launch of the special marketing campaign "Welcome to Macao", MGTO will simultaneously promote Macao's upcoming festive events to visitors, including the Macao International Fireworks Display Contest, the Macau Grand Prix, the Macao Food Festival, and the Light Up River, as well as encouraging visitors to experience a variety of tourism products, such as sea cruises, the Macao Grand Prix Museum, special attractions and local cultural and creative products, to promote tourism consumption by the community and SMEs.
For more details of the "Welcome to Macao", please visit the "WeChat Pay Global Courtesy Mini Program Macao Zone" and "MGTO's Official WeChat Official Account and Channels". Mainland visitors are welcome to pay attention to the official website of the Macao Government Tourism Office (MGTO), as well as social media accounts such as Weibo, Xiaohongshu and Douyin, for more information on the special offers of visiting Macao.
Source: Macao Government Tourism Office