As a pioneer in the transformation of fashion creativity and commercial value, CHIC Design New Power Exhibition Area has always been committed to building an open, inclusive and efficient platform, so that the talents of designers can be fully displayed and the value of fashion creativity can be maximized. It is a temple of independent design spirit, and an oasis of perfect integration of creativity and business. Here is a group of designer brands who dare to break through and innovate, and they are well versed in the independent and developmental design language, which is the cornerstone and soul of the brand's long-term prosperity.
These designer brands, with their unique perspectives and unremitting exploration, have built their own independent and vital design language system, their brand concepts, design styles, and consumer groups are different, but they are all widely loved by buyers. CHIC sets up the CHIC AWARD at the annual spring exhibition to encourage designers to continue to push the boundaries of design, create more excellent works with market competitiveness, and also inject new vitality and creativity into the entire fashion industry. The designer brands that won this award have been fully recognized by the market for their eclectic design and refusal to follow the crowd at the same time, showing the commercial value of fashion creativity, and they insist on the love and pursuit of design, making them stand out in the fierce market competition and become the pioneer of the trend.
"A New Power in Design"
CHIC AWARD 设计创新奖
Pick a brand
Wu Qing Yu Xiu
Booth No.: 3X321
Brand Highlights
Wuqing Yuxiu, a women's clothing brand with low-key fashion, original ecological comfort as the design concept. It focuses on the selection of low-carbon and environmentally friendly natural materials such as cotton, linen, mulberry silk, down, etc., emphasizing the beauty of freehand and the comfort of wearing, and advocating people to return to nature and enjoy an elegant life.
Reason for brand recommendation
The inspiration for the brand is Fiona, the design director of Wu Qingyuxiu, who has won the CHIC AWARD for Design Innovation. Fiona takes "back to nature, elegant life" as her design credo, and is committed to perfectly integrating the freehand style of Jiangnan with modern minimalist style to create a unique women's clothing brand. With her loose silhouettes and focus on comfort, Fiona's expert hand-drawn skills and unique aesthetic perspective allow Fiona to capture the elements of beauty in everyday life and incorporate them naturally into her designs. Wu Qing Yuxiu's clothing is a celebration of the spirit of freedom, a deep understanding of the aesthetics of life and a firm commitment to environmental art.
蔻牌KOUPAI
Booth No.: 3X610
Brand Highlights
As an original high-end women's clothing brand integrating R&D, design and production in Shenzhen, Guangdong, the brand focuses on natural materials, heavy silk and imported raw materials, and is good at combining traditional fabrics with modern design.
Reason for brand recommendation
With its strong R&D strength, keen market sense and rapid response ability, the brand has won many important awards in the industry such as the Design Pioneer Award, the Market Potential Award, the Best Quality Award, and the CHIC AWARD Design Innovation Award for many years, and has been certified as a "Silk Printing Expert" in the industry, proving its leading position in design, market potential and product quality.
主章ZHUZHANG
Booth No.: 3X616
Brand Highlights
Since its establishment in 2011, ZHUZHANG, as the original designer brand of Shenzhen Yushang Fair Clothing Co., Ltd., has been adhering to the design philosophy of "natural minimalism, comfort and high-end". Focusing on creating timeless and sophisticated clothing pieces, the design style focuses on simplicity, texture and elegance, and pursues classic, timeless contemporary commuter women's clothing.
Reason for brand recommendation
The main chapter ZHUZHANG interprets the ingenuity of the perfect blend of fashion and art with a unique artistic perspective. Each piece represents the subtle and agile beauty of women, emphasizing the spiritual core of "gentleness and strength", and shaping the artistic commuting style with simple silhouettes and delicate details. Designer Faye Wong Fanny is good at finding design inspiration from retro architecture, combining simple silhouettes with exquisite details, expressing the original design intention close to life with natural and delicate and atmospheric free and easy techniques, and creating comfortable and textured all-day clothing for the wearer.
BENZHAORI BENZHAORI
Booth No.: 3X502
Brand Highlights
This Asahi, as a personalized fashion women's clothing brand under the three judges, adheres to the four core concepts of originality, texture, playfulness and comfort. In the exploration and deep cultivation of black and white tones, we are committed to breaking the boundaries of style and bringing consumers a new and colorful wearing enjoyment.
Reason for brand recommendation
With its unique design concept and deep exploration of black and white tones, the Asahi brand has successfully shaped an eclectic fashion style. The brand's outstanding performance in originality, texture performance, fun and comfort has made it deeply loved by consumers. Through continuous innovation and rich product lines, Asahi provides customers with a variety of outfit options to meet the pursuit of personalized fashion for modern women, and its unique style and concept have won wide recognition in the market.
KONG BAI
Booth No.: 3X621
Brand Highlights
Kongbai, an original design women's clothing brand with "always and everywhere, just right" as the core, emphasizes the accurate grasp of degree and the admiration of natural beauty. Seek inspiration in the differences of nature, explore the harmonious relationship between complexity and simplicity, and advocate a natural and peaceful attitude to life.
Reason for brand recommendation
As the soul of the KONGBAI brand, the founder of the brand, Zhang Bo, has rich experience in high-end women's wear design, and has served as a senior designer and design director of many first-line women's wear brands in China. His design works have not only won the Jinpeng Award, CHIC AWARD Design Innovation Award and other honors, but also successfully applied for a number of utility model clothing design patents. These achievements are not only a testament to his design prowess, but also to the brand's ability to design and innovate.
Zhang Haiyan
Booth No.: 3X632
Brand Highlights
Yizhu Haiyan, a women's clothing brand focusing on artistic and natural high-end design. With the brand concept of "art, natural, comfortable and casual", we advocate a high-quality lifestyle of art, nature, literature and art. The design is based on pure and elegant, exquisite and simple artistic temperament to meet the needs of independent women.
Reason for brand recommendation
Zhang Haiyan, as the soul of the "Yizhi" brand, has more than ten years of experience in clothing design. Zhang Haiyan has always adhered to the design witty words of nature and humanistic feelings, advocating the combination of heart and nature, and paying attention to the balance between the independent thinking spirit of current people and real life, which makes her design works not only have artistic value, but also reflect a deep understanding of life and awe of nature.
YWMUM
Booth No.: 3X711
Brand Highlights
As an original designer collection brand integrating R&D, design, production, brand operation and sales, YWMUM has always advocated a lifestyle of "maintaining self-awareness of women", and its brands cover a wide range of ages and diversified styles, and are committed to providing consumers with a variety of fashion choices.
Reason for brand recommendation
With its years of industry experience and attention to original design, YWMUM has quickly opened up the domestic market and appeared on the stage of major fashion weeks all year round. The company implements the strategy of "gradient brand" and has successfully created three independent original designer brands of YWMUM, EVITERNITYME and DERHYSTYLE, as well as a cooperative designer brand NONHUMAN. These brands not only cover a wide range of age groups and styles, but also provide consumers with a wealth of fashion choices to meet the individual needs of different consumers.
From August 27th to 29th, let's meet in CHIC2024 (autumn) to witness how these designer brands shine in the new design power exhibition area, ignite the spark of fashion with creativity, and write a brilliant chapter of the brand with business wisdom! At the same time, the CHIC Design New Power Exhibition Area will continue to uphold an open and inclusive attitude, closely grasp the changes in fashion consumption trends, and provide a broader space for designer brands to transform their business. We sincerely invite more talented designer brands with dreams to join CHIC and work together to create a brilliant future for China's fashion industry!
Exhibitor Contact
"New Forces in Design" exhibition area
Contact: Li Nan
TEL：18511650830
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Visitor consultation
Jin Yuting
010-65068181 ext. 121
13699213297
CHIC Customer Service
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