"Where is Fuguang Nishiki produced?" "What is the main ingredient of soothing gum?" …… On July 10th, the national culture visit reality show "Rejuvenation and Travel" was broadcast on Tencent Video, Cai Shaofen, Tao Xinran, Huan Xi, Zhang Xiaolong, Lan Yingying, Chen Sisi, Yang Jiulang and other guests went to many birthplaces of ethnic culture across the country to experience the national culture and customs through in-depth visits and study tours. The program combines the film and television roles played by the guests with local characteristic culture, and sets up relevant task links, so that the audience can understand the knowledge of national culture in a relaxed atmosphere of reunion of old friends.
Chen Yunyun, producer of "Rejuvenating the Journey", said that in recent years, the public has become more and more interested in national culture, and the program team hopes that through this program, more people can understand the beauty of traditional Chinese culture. As the "initiator", Lan Yingying expressed her good wish to explore the national treasure with her old friends. Guest Chen Sisi also said, "This is not only a trip, but also a new baptism. "Meet and set off again, the rejuvenation group will not only bring good memories of the past, but also draw strength from the national cultural journey to achieve self-renewal.
Explore the treasures of national culture
Talking about the original intention of the program, Chen Yunyun said that in recent years, the Chinese people have loved their culture more, their cultural self-confidence has been continuously enhanced, and their national pride has become stronger. Rather than "seeing the world", everyone hopes to "take a good look at China and understand themselves". The 56 ethnic groups on the mainland are "each with its own beauty, and the beauty is the same", and there are countless cultural treasures waiting to be discovered. At the same time, contemporary young people pay more attention to the sense of acquisition, and only with new, fresh, interesting and meaningful content can they retain users. "Only by satisfying this can IP have basic vitality. The combined impetus of these factors eventually led to the show "Rejuvenating the Travels". ”
In order to better show the characteristics of local ethnic culture, the program team first determined the recording location based on the original relationship between the artists and the attributes of local culture. For example, the main guests in the program have participated in the creation of the popular costume drama "The Legend of Zhen Huan" and have a close connection with Manchu culture, so the program team chose Hetuala City in Fushun, Liaoning Province as the first stop. Here, guest Zhang Xiaolong shared knowledge of Manchu costumes and Manchu language. At the same time, the program designed tasks such as Manchu arithmetic and Manchu characteristic paper-cutting, which not only tested the guests' understanding of Manchu culture, but also further deepened the public's understanding of national culture. Lan Yingying is of She nationality, and the program team will go to Jingning, the "She Township", in the future.
Chen Yunyun introduced that on the basis of the guests' understanding of the corresponding national culture, the program deeply explores the characteristics of local ethnic culture, and then processes it by means of variety shows, so that the guests can feel the charm of national culture during recording, and then convey it to the audience.
The perspective of variety shows is renewed
Each issue of the book will be designed around different destinations and different themes, striving to achieve a new expression of traditional culture. In the first issue of Fushun Station, the program team planned a "Manchu wedding", allowing guests to immerse themselves in Manchu wedding customs; At the second stop in Dandong, the program team focused on shaping the city's new business card - a new collection; In the follow-up Jingning station, the program team will try to show the She culture in the form of vlogs. Chen Yunyun believes that this immersive experience can not only allow guests to have an in-depth understanding of national culture, but also be more in line with the popular "experience" tourism method of young people. "The first goal is to gain the sense of gain of the guests and the audience." Chen Yunyun said frankly that this is the core requirement of the program team's design task. She further explained that the guests who participated in the recording of the program are all very sensitive and expressive people, and these immersive task links can stimulate the true feelings of the guests and convey their personal feelings to the audience, thus arousing the audience's strong interest in national culture.
At the same time, in the early stage of design, the program team will also consider the interesting presentation of national cultural knowledge, and show the beauty of national culture in an entertaining way. "Today's audiences have many channels to obtain information and have a strong knowledge reserve, so the program team does not need to make too many choices between interest and knowledge, but based on the national culture and the genre of travel variety shows, through the performance and feelings of the guests during the journey, relevant knowledge is transmitted." Chen Yunyun introduced that the program team will also use variety shows to popularize science in the later stage, so that the audience can understand relevant knowledge in a relaxed atmosphere, so as to pay attention to and think about the inheritance and innovation of national culture.
Dig deep into the "bonanza" of cultural tourism variety shows
While exploring local characteristics and showcasing the traditional culture of the Chinese nation, "Rejuvenation and Travel" also works closely with local cultural and tourism institutions to help the development of the local cultural tourism industry.
"When the program team goes to each city, they will connect with local cultural and tourism institutions, and they have also received strong support from local cultural and tourism institutions." Chen Yunyun introduced that communicating with local cultural and tourism institutions will help the program team understand the local cultural characteristics more quickly, making the program more comprehensive, three-dimensional and humane. For example, in the early stage of Dandong recording, the program communicated with local cultural and tourism institutions and learned that there were a lot of "characteristic business cards" worth disseminating in the filming location, and finally chose to show them in the way of a single-line experience of the bazaar by artists, so as to include as many local characteristics as possible.
Through on-the-spot exploration and hands-on experience of the guests, the program showcased the unique tourism resources of each place to the audience. During the broadcast of the program, the program team also actively linked with local cultural and tourism institutions to open a "window" for the promotion of the local cultural tourism industry.
During the filming of "Rejuvenating the Journey", the program team also had more thoughts on the creation of cultural tourism variety shows. In Chen Yunyun's view, although there are many cultural and tourism variety shows in the market, there is still huge room for creation. "At present, most cultural and tourism variety shows still use celebrity guests to deliver relevant content to the audience. As a creator, I look forward to more new technical means and expressions to make this kind of transmission more novel and efficient, so that the audience can see the different faces of national culture. ”
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