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[Create a model of rural revitalization in Qilu] Koi "swim into" the live broadcast room to draw a new picture of the industry

Guangrao County has accelerated the adjustment of the structure of the agricultural industry, actively promoted the expansion of traditional industries to new models and new formats, and painted a new picture of industrial development through the empowerment of e-commerce.

[Create a model of rural revitalization in Qilu] Koi "swim into" the live broadcast room to draw a new picture of the industry

In the high-temperature greenhouse of koi breeding at Shennuo Family Farm in Dongying City, Dong Chenxu, the person in charge of the farm, is promoting the koi in his own fish pond through a live broadcast. A mobile phone allows products to go to the whole country through live broadcasts, opening up new sales channels.

[Create a model of rural revitalization in Qilu] Koi "swim into" the live broadcast room to draw a new picture of the industry

"Our fishery has just started live broadcasting this month, and now it is on the air every day from about 3:00 p.m. to seven or eight o'clock in the evening, the number of people in the live broadcast room has reached more than 100 people, and the price of koi fish ranges from hundreds to tens of thousands. Dong Chenxu said.

[Create a model of rural revitalization in Qilu] Koi "swim into" the live broadcast room to draw a new picture of the industry

Dongying Shennuo Family Farm currently has 13 natural breeding ponds, 4 greenhouse breeding greenhouses, and 70 small breeding ponds, and the breeding varieties are red and white, Taisho, Showa, and mustard seeds. With the rise of live streaming e-commerce, Shennuo Family Farm, which previously only operated offline, seized the opportunity to join the ranks of live broadcasting.

"The development of Shennuo koi has been more than ten years now, at the beginning of the main imported fish fry, raised to the south after wholesale, in recent years also achieved self-production, self-breeding, with the rapid development of the Internet, Douyin with goods, live broadcast is particularly popular, our fishery has just begun to explore the sale on the Internet." Dong Chenxu introduced.

"I saw the live broadcast of the koi fish here from Douyin, the quality is good, it is easy to breed, this is the second time I came to buy it, and the survival rate of breeding is high." Customer Tian Xiaoen said.

[Create a model of rural revitalization in Qilu] Koi "swim into" the live broadcast room to draw a new picture of the industry

In the face of online sales, how to make each koi fish still alive when it is delivered to buyers? After research and repeated verification, Dong Chenxu tailored a special "safe house" for koi, allowing koi to "ride" the "express" e-commerce "train" and "swim" into thousands of households.

"The online sales of our fishery are all through special packing bags and boxes, after oxygen injection, sealing, and air transportation to all parts of the country every day, the first time to the hands of customers, the survival rate is quite guaranteed, and now the monthly online sales are about 200,000." Dong Chenxu said.

The little koi fish "swam" into the vast live broadcast e-commerce market, and "swam" out of the characteristic industry of enriching the people. In recent years, Guangrao County has vigorously developed leisure and tourism agriculture, through the integration of agricultural resources, the introduction of new models and new formats such as e-commerce live broadcast, and created a number of distinctive agricultural tourism parks and rural tourist attractions, injecting new momentum into rural revitalization and drawing a new picture of rural revitalization.

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