I think many catering people should not have imagined that this year, even low prices will not be able to save restaurants without business. It is said that a lot of restaurants closed down last year, but last year, the catering business was quite good, but this year, everyone began to find that the lowest price, which was the most useful before, is now useless.
There is a colleague who makes snail noodles, and when it opened last year, he directly made 9.9 snail noodles, and after spending in the store, he also gave umbrellas and soy milk drinks. It can be said that the activity is very strong. At that time, the event was also very effective, and there was a queue on the opening day.
And their meal time is relatively fast, even if it is very fast, there are still a lot of people in line, the key is in the summer, the weather is a little hot, and they are actually queuing. It can be seen that this activity is still very attractive to customers, especially some young consumer groups, snail noodles themselves are their favorite food, now the price is cheap, and there are things to give, basically no need to hesitate.
After the opening, the business in the store is still very good, and he is also relatively smart, a little bit of recovering discounts, from 9.9, up to 11.9, and then at 12.9, the business is still very good, but then after two new snail noodle shops came to his food street, the business in his store began to decline, and the price did not go up again.
However, this year, the business is even worse, because there are really too many snail noodle shops over there, and basically there is a price war every day, which makes him feel a little unbearable, but there is no way, if you don't do activities, the business will be even worse, it can be said that it is a direct cliff-like decline.
So there is no way, he is still doing activities, but in the past two months, he found that even though he is now doing the activities they did when they opened, what he didn't expect is that this activity is still ineffective, and it can be said that there is a world of difference from the previous situation of queuing up as soon as the event is done.
In fact, this situation is not only his store, but also many restaurants, especially those that are too homogeneous, such as hot pot restaurants, snail noodle shops, etc., even if they have done a lot of activities, they still have no effect, maybe because of a large number of homogeneous restaurants and a large number of price wars, which eventually led to this situation, what do you say?